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223.140 Ankünfte, 3 Mrd. US-Dollar erwartetes FDI-Volumen: Angola beweist 2025 seine Substanz als Reise- und Investitionsdestination
Frankfurt/Luanda, 8 July 2026. Angola is becoming increasingly popular as a travel destination: international arrivals increased by 28% in 2025 – from 174,408 (2024) to 223,140, 2.6% above pre-pandemic levels (2019: 217,512). The figures were confirmed in the guideline “Tourism Doing Business: Investing in Angola” developed jointly by UN Tourism and the Ministry of Tourism of the Republic of Angola.
The upward trend extends beyond arrivals: around USD 3 billion in foreign direct investment (FDI) is expected in the tourism sector by 2025 – made possible by 100% foreign ownership in large parts of the sector and full capital return guarantees under the Private Investment Law, among other things. More than 8 billion euros have already been mobilised under the national tourism plan PLANATUR, while Angola has one of the most open access policies in the region with the visa exemption for citizens from more than 90 countries. In addition, more than 500 million euros have already been approved for priority tourism infrastructure.
Tourism Minister Márcio Daniel said: “This development shows that our diversification strategy is working: tourism is becoming a mainstay alongside the oil sector. What we are particularly pleased about is not only the growth itself, but also the trust of international investors that is expressed in it – this is the basis on which we are creating jobs and establishing Angola as a travel destination in the long term.”
Since 2025, the KLEBER GROUP has been responsible for the global representation and international positioning of Angola as a tourist destination – from brand communication and the MICE strategy to the investment approach of international investors. Julia Kleber, CEO of the KLEBER Group, explains: “Together with the Ministry of Tourism, we have positioned Angola internationally. The figures from 2025 confirm that this strategy works – measurable, economical and visible on a global level.”
About Angola
Angola is one of the last great adventures in the world – a hidden gem in southwest Africa that delights with unspoiled nature, cultural richness and amazing diversity. As the seventh largest country on the African continent, Angola combines spectacular landscapes – from lush rainforests to endless deserts – with a turbulent history shaped by the Kingdom of Congo and Portugal’s colonial legacy. The capital city of Luanda, the gateway to the Atlantic Ocean, is a melting pot of African, Portuguese and indigenous influences, with vibrant city life and a vibrant music and dance culture. With the new slogan “Visit Angola – The Rhythm of Life”, the destination presents itself as an authentic destination for explorers, nature and culture lovers. If you want to experience Africa off the beaten track, you will find real new territory here – full of emotion, rhythm and originality.
More information: www.angolatourism.com
About KLEBER GROUP
KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of experience, specializing in tourism, luxury and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that empowers brands along the entire customer journey – in impactful, data-driven strategies that directly contribute to clients’ business goals. These include strategy and consulting, PR and communication, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and business travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the United Arab Emirates, South Africa and Angola, as well as partners on all five continents, KLEBER GROUP works with key players from the public and private sectors in emerging, established and luxury markets. In addition, the KLEBER GROUP is expanding its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers emotional, behavioral and symbolic motives of target groups.
More information: Webseite; LinkedIn
Press contact:
Anke Möller
Senior PR Manager
E-Mail: anke.moeller@klebergroup.com
T.: +49 172 6170877
Christin Freitag
Senior PR Consultant
E-Mail: Christin.Freitag@klebergroup.com
T.: +49 172 617 20 51
Picture rights: © Mintur
