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News and trends of the travel, lifestyle and luxury sector
Want to see how we turn ideas into impact?
On LinkedIn, we publish articles that showcase our expertise, strategic approach, and the insights we gain from working on high-profile...
Travellers are increasingly planning their vacations around the purchase of unique items that are difficult to find in their home countries and that define a particular destination...
Concerts are no longer just an evening activity—they are a reason to travel, a status symbol, and an experience all in one. In 2026, the trend of gig-tripping, also known...
Editor’s Note
This article is mainly based on the Cision report “The Complete Guide to Using AI in PR” and offers a critical, practical perspective....
Research from Booking.com is based on the experiences of over 29,000 travelers from 33 countries. It reveals that in Germany, the travel trend for 2026...
Even in an era of online booking platforms, social media, and virtual reality, tourism B2C fairs remain a central tool for destinations, tour operators,...
In Poland, Christmas is undergoing a quiet transformation from the domestic Christmas Eve supper with Christmas wafer to short but meaningful getaways...
The December long weekend traditionally marks the start of the winter high season in Spain, acting as an early indicator of traveller behaviour heading...
Sports tourism combines travel with sporting activities, from mega-events such as the Olympic Games and the FIFA World Cup to active sports trips and training...
Luxury travel in 2025 is about far more than champagne breakfasts and private jets. Exclusivity is being redefined through time, space, authenticity, and...
Although the Swiss travel market is relatively small, it remains one of the most coveted source markets for destinations worldwide. Swiss travelers make...
In the world of travel, a new trend is emerging that goes far beyond spa treatments, wellness, social detox, or slowcation: Sleepmaxxing. What began on...
We scroll through Instagram, TikTok or YouTube – and suddenly it’s clear: our next travel destination will be inspired by impressive images and videos...
For almost two centuries, Switzerland has epitomised wanderlust. Snow-capped peaks, mirror-like lakes, cows grazing against dramatic backdrops – few countries...
The travel industry is more digital than ever: bookings happen online, inspiration comes from Instagram, and reviews on Google & Co. strongly influence...
A Market in Motion
Branded residences have evolved from a niche concept into a firmly established segment of the international luxury real estate market....
Spanish travellers have become more international and discerning. After regaining their rhythm of travel following the pandemic, they are no longer satisfied...
How films and series influence travel planning today
We’ve all been there: you’re sitting comfortably on the sofa, immersed in a series or...
“Last minute” still conjures up certain almost romantic images in our minds: back in the 1990s, many travelers booked their holidays on a whim. Pack a...
Luxury has many facets—travel, fashion, automobiles, watches. But in recent years, a new category has been conquering the world of high-net-worth individuals...
Travel trends often come and go. Some spark brief excitement; others signal a more permanent shift in how we explore the world. One of those lasting shifts,...
For decades, language travel was seen as a youthful summer adventure — a chance for teenagers to refresh their school English, soak up the sun, and experience...
Just ten years ago, Poland was known as “Europe’s affordable gem,” a place where travelers could enjoy a great deal for relatively little. In recent years,...
News and trends of the travel, lifestyle and luxury sector
Want to see how we turn ideas into impact?
On LinkedIn, we publish articles that showcase our expertise, strategic approach, and the insights we gain from...
Travellers are increasingly planning their vacations around the purchase of unique items that are difficult to find in their home countries and that define...
Concerts are no longer just an evening activity—they are a reason to travel, a status symbol, and an experience all in one. In 2026, the trend of gig-tripping,...
Editor’s Note
This article is mainly based on the Cision report “The Complete Guide to Using AI in PR” and offers a critical, practical perspective....
Research from Booking.com is based on the experiences of over 29,000 travelers from 33 countries. It reveals that in Germany, the travel trend for 2026...
Even in an era of online booking platforms, social media, and virtual reality, tourism B2C fairs remain a central tool for destinations, tour operators,...
In Poland, Christmas is undergoing a quiet transformation from the domestic Christmas Eve supper with Christmas wafer to short but meaningful getaways...
The December long weekend traditionally marks the start of the winter high season in Spain, acting as an early indicator of traveller behaviour heading...
Sports tourism combines travel with sporting activities, from mega-events such as the Olympic Games and the FIFA World Cup to active sports trips and training...
Luxury travel in 2025 is about far more than champagne breakfasts and private jets. Exclusivity is being redefined through time, space, authenticity, and...