News and trends of the travel, lifestyle and luxury sector

Swiss Tourists
The Most Desirable Travellers: Why Swiss Tourists are Gaining Global Popularity
09 October, 2024
As an international PR consultancy, the KLEBER GROUP supports tourism providers worldwide in presenting their brands to the German-speaking travel market....
new agers
Celebrating the Golden Years: The World of Best Agers
02 October, 2024
Today, aging no longer equates to frailty or inactivity. On the contrary, society is not only growing older but also becoming more agile and fit. The term...
hola
World Tourism Day: The Transformative Power of Tourism and its Challenges
27 September, 2024
World Tourism Day, established in 1980, was chosen to coincide with a significant milestone in global tourism: the anniversary of the adoption of the UN...
Ανώνυμο (Ανάρτηση Facebook)
Inclusive Travel: Challenges Facing the Tourism Industry
24 September, 2024
Since June 28, 2022, new EU regulations on accessibility have come into effect, aiming to make travel experiences enjoyable and accessible for everyone,...
Auf Safari Gepard
Maximizing DACH Market Potential for African Tourism
09 September, 2024
Unlocking the Potential of the DACH Market for African Tourism The DACH region—comprising Germany, Austria, and Switzerland—holds tremendous potential...
Lugagge
High-Budget Wanderlust: The Swiss Way to Travel
02 August, 2024
by Christin Freitag Switzerland, known for its economic strength and high standard of living among its residents, is an attractive source market for travel...
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The New Luxury
24 July, 2024
The New Face of Luxury How Evolving Perceptions are affecting the Luxury Travel Industry by Christin Freitag In the ever-evolving landscape of luxury travel,...
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Unlocking Opportunities
29 May, 2024
The Impact of Hotel Sales Representation Guest article by Rosa Maria Perez, World Hospitality Alliance   “Trust those who are passionate about what...
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The Future of Tourism is an approach to CX
29 May, 2024
Introduction to CX by Marcos González de La-Hoz  All companies aim to differentiate themselves from their competitors through competitive advantage. They...

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Voice4Africa is an initiative of the KLEBER GROUP that builds on decades of expertise in the African travel market. We use our agency’s broad network in the DACH market to develop and implement customised communication strategies for Africa and its diverse travel destinations.

Launched in the midst of the pandemic, Voice4Africa is dedicated to promoting the sustainable establishment and development of African tourism. The focus is on local entrepreneurship and innovative business models that attract investment, create jobs and increase the prosperity of the African population. The promotion of women and young people is a particular concern of ours.

Through our extensive network, which includes media, publishers, embassies, airlines and tour operators, we join forces to strengthen Africa’s voice and influence worldwide. Together, we are working to establish tourism as a driving force for sustainable development and international understanding.

We provide travellers with reliable information about Africa’s rich diversity and are committed to making the travel industry more environmentally friendly and inclusive. Our approach recognises the significant potential of tourism to positively impact the African continent in the areas of environmental protection, heritage preservation, diversity and economic growth.

With the support of international partners, we are committed to further consolidating Africa’s economic position and realising the continent’s enormous potential.

voice4africa.de

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SUIND Logo with Name grey

Revolutionizing Agriculture for a Sustainable Future

SUIND is a company of the KLEBER ecosystem that pursues the Group’s sustainability ambitions. It recognizes that agriculture is the backbone of society yet faces significant challenges today. The company is driven by the belief that technology can provide the solutions needed to overcome these obstacles and make a tangible impact on the lives of farmers and communities worldwide.

Founded with a focus on integrating AI and robotics into agriculture, SUIND aims to combat crop loss and enhance productivity. Their successful pilot projects in India, targeting small and medium-sized farms, have led to a remarkable 15% increase in yield for participating farmers.

At the forefront of agritech innovation, SUIND is committed to transforming agriculture into a more efficient, sustainable, and productive sector. Their vision is clear: to harness cutting-edge technology to tackle one of the world’s most pressing challenges — food security. Through their efforts, they empower farmers to protect their crops, maximize yields, and contribute to feeding the global population. SUIND invites others to join in their mission to create a sustainable agricultural future.

https://suind.com

TRAVEL LIFESTYLE 1

TLN is a global alliance of travel and lifestyle communication specialists.

The Travel Lifestyle Network is a global collective of leading independent, like-minded PR and Marketing Communications agencies providing specialist services to clients in the travel and lifestyle sectors. Clients span tourism boards, destinations, hotels and resorts, spas and wellness retreats, visitor attractions, airlines, cruise lines, tour operators and travel agents, food and beverage brands, fashion houses, cosmetic companies and luxury labels. Our network members are market leaders in travel and lifestyle communications, with the ability to work collaboratively to achieve valuable return-on-investment for clients across the globe.

With 20 member agencies, over 350 industry professionals and over 500 clients, TLN spans 39 markets all over the world.

From traditional PR programs to wholly integrated marketing campaigns, TLN members offer the full suite of communications services. The solutions we provide are based on strategic planning, sound research and analysis and are devised to achieve real and measurable results – on time and on budget. Working collaboratively with our network partners, member agencies craft campaigns that combine the advantages of global reach with local market knowledge.

Our network operates worldwide, with representative agencies spanning all regions including Asia, the Americas, Europe and Oceania. Our members share a mutual pursuit of excellence in both campaign execution and client service.

travellifestylenetwork.com

TLN Map
RTA full trans negro

ReThinking Africa (RTA) is a new open German business initiative that is committed to changing the perspective on Africa. In the public perception, Africa is seen as the continent of the three ‘Cs’: crisis, corruption, conflict. Despite the unmistakable problems of our neighbouring continent, this image is skewed because, firstly, it suggests that Africa is homogeneous and, secondly, it fails to recognise the progress that individual countries and regions have made in recent decades. We therefore counter the three ‘Cs’ with four ‘Ws’: Dignity, Consistency, Effectiveness and Efficiency. It is about cooperation on an equal footing that combines the potential for local economic and social development with business models in Germany in a coherent way.

These four ‘Ws’ are most likely to be realised by intensifying fair economic relations that create jobs and income on both sides; ideally, this is done through trade and investment, with the latter being the more sustainable strategy. In terms of investment relations, RTA is in favour of a more pragmatic Africa policy. With new approaches, it wants to move away from the traditional cliché of an entire continent as a development project for people in need. The new institution’s motto is to develop the economy, create jobs and create win-win situations for both sides through sustainable investment.

The aim of the RTA is to identify specific projects with the involvement of African business partners and to develop them with the help of relevant companies and financial institutions. The new organisation is committed to directly linking the networks of industrial partners, investors and entrepreneurs in Africa and Europe to promote new business models and partnerships. RTA also wants to facilitate their access to capital. As an important prerequisite for political stability in the respective countries, the aim is to create sustainable jobs through local value creation.

With Voice4Africa, Kleber Group is the contact partner for the tourism division of the ReThinking Africa Initiative, utilising its global network in the travel industry.

https://rethinking-africa.com

Rethinking Africa Launch

KOGNAITIVE is KLEBER GROUP´s pillar of AI in tourism. Combining the technical expertise of Canaia and the tourism expertise KLEBER GROUP, KOGNAITIVE brings innovative AI solutions to the tourism industry.

The goal is to provide cutting-edge AI solutions specifically tailored to the tourism sector. KOGNAITIVE is dedicated to democratizing artificial intelligence, making it accessible and comprehensible for businesses of all sizes within the industry. 

Our mission is to empower these businesses to leverage AI for greater efficiency, innovation, and growth.

By offering practical, user-friendly AI applications, KOGNAITIVE enables companies to streamline operations, make informed decisions, and achieve greater success, all while enhancing customer service and maintaining a competitive edge in the tourism industry.

KAITI is KOGNAITIVE´s AI platform based in three specific solutions:
An AI Talent, an AI Elevate and an AI Assist platform.

kognaitive
Akua

Leading water sustainability in tourism

AKUA, the sustainability division of KLEBER GROUP, specializes in sustainable tourism – water management. By addressing climate change and water scarcity, AKUA offers tailored solutions based on the “4 Rs”: Reduce, Reuse, Recycle, and Rethink. Combining technological expertise with effective communication strategies, AKUA ensures the implementation of state-of-the-art technologies while achieving credibility and authority. This provides long-term economic benefits, positioning clients as leaders in sustainable tourism.

AKUA is a preeminent consultancy specializing in sustainability, renewable resources, especially water management and its strategic communication for the tourism industry. Leveraging extensive industry connections and a profound understanding of tourism dynamics, AKUA offers specialized solutions tailored to meet the unique needs of its clients.

In a world where sustainability is more crucial than ever, AKUA bridges the gap between cutting-edge technologies and effective communication to position destinations and tourism companies at the forefront of the markets.
AKUA focuses on the transformation towards water sustainability in the tourism sector. By leveraging our industry insights, technological expertise, and strategic marketing, we do not only meet the growing demands for environmental responsibility but also provide our clients with a definitive competitive advantage.

Our comprehensive approach sets new benchmarks and standards within the industry as sustainable water management is not just a necessity; it is a responsibility we owe to our planet and future generations.

akua-solutions.com

Red Karpet Klub by Kleber Group v4

The Red Karpet Klub by KLEBER GROUP, an exclusive initiative aimed at transforming select destinations into top-tier luxury locales, goes beyond traditional methods by introducing a comprehensive framework that integrates the creation of luxury experiences and the development of cutting-edge products tailored to the sophisticated demands of high-end travelers. Our approach is reinforced by strategic marketing and PR campaigns designed to highlight the unique qualities of each destination, making them not just exclusive, but also highly desirable within the global luxury market.

In addition to these efforts, we place significant emphasis on fostering international connections through exclusive events and networking opportunities. These gatherings bring together key industry stakeholders—ranging from tour operators and airlines to luxury influencers and investors—creating a platform for meaningful exchanges and collaborations that drive sustained growth. By closely involving local stakeholders through interdisciplinary workshops and continuous dialogue, the Red Karpet Klub ensures that destinations not only meet the expectations of luxury travelers but also evolve in a way that respects and enhances their unique cultural and environmental identity.

This comprehensive strategy allows destinations to stay ahead of market trends and continuously refine their offerings, securing their position as premier locales in the ever-competitive luxury tourism sector.

Red Karpet Klub
Journeyable b

JOURNEYABLE by KLEBER GROUP represents a pioneering step toward inclusive travel. While laws introduced over three decades ago ensured access to public spaces, the travel sector’s understanding of inclusivity has significantly evolved, driven by industry leaders raising awareness and setting new standards.

A crucial development will occur in June 2025, when new EU regulations on digital inclusion will impact hotels, tourism boards, and travel providers, guiding them to enhance their digital offerings for underserved groups. Together with JOURNEYABLE, KLEBER GROUP aims to lead the way in this area.

Foundes by Tony Colantonio and Fred Maahs Jr., the U.S.-based platform also offers diverse features such as filtering content by travel type, providing information on accessible airports and cruises, and showcasing exclusive episodic series featuring prominent community members such as internationally renowned surfer Bethany Hamilton. Testimonials from Paralympic athletes and other travelers offer valuable insights and inspiration, encouraging others to explore the world comfortably and responsibly.

journeyable.org