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Pioneers of Sustainable Tourism in Africa
Women play a central role in tourism, especially in Africa, where they make up approximately 70% of the workforce in this sector, according to UN Tourism. However, they are often employed in lower-paid and informal positions, highlighting the need to overcome structural barriers and unlock their full potential.
On International Women’s Day on March 8, 2025, the Voice4Africa initiative calls for sustainable improvements in the working conditions of women in tourism.
Challenges and Opportunities for Women in the Industry
Tourism is one of the most important economic sectors in many African countries. It creates jobs, promotes cultural exchange, and significantly contributes to economic development. Despite their substantial role in the tourism value chain, women still face major challenges, including limited access to financial resources, leadership positions, and professional development opportunities.
“Empowerment means equipping women in tourism with the necessary resources, knowledge, and equal opportunities,” explains Hanna Kleber, founder of Voice4Africa. “Targeted mentoring, education, and training programs, the use of new technologies, and improved access to financing are crucial. Only in this way can women rise to leadership positions and gain real influence.”
Voice4Africa and its parent company, KLEBER GROUP, also prioritize female expertise: The team consists exclusively of women who, with their dedication and know-how, help enhance the visibility of African destinations and drive sustainable tourism concepts forward.
Empowerment and Structural Change as Keys to Equality
To bring about long-term change and contribute to the achievement of the UN Sustainable Development Goal 5 (Gender Equality), the tourism sector must go beyond empowerment measures. Structural barriers must be dismantled, and targeted support programs need to be created to provide women with sustainable development opportunities.
This also includes the strategic development of networks to bring women into decision-making positions. Only in this way can the tourism sector in Africa reach its full potential while contributing to a more equitable society.
There are already numerous inspiring examples of successful women-led initiatives in African destinations: Female ranger teams protect wildlife in national parks and advocate for nature conservation. Young female entrepreneurs are establishing innovative tech start-ups to make the industry more sustainable, while rural women’s cooperatives are creating authentic cultural experiences for travelers by integrating traditional crafts and cuisine into the existing tourism offerings.
Jumeirah Thanda Island: Women Shaping Sustainable Tourism
A remarkable example of female leadership and commitment in tourism can be seen at Jumeirah Thanda Island. Here, inspiring women shape the guest experience and set sustainable trends in hospitality and conservation. Their efforts highlight how women are innovatively and responsibly shaping African tourism.
Meaningful Travel – Led by Antigone Meda
Under the leadership of General Manager Antigone Meda, Jumeirah Thanda Island combines creativity and hospitality to create authentic experiences in harmony with Tanzania’s unique nature and culture. Her approach of “luxury with meaning” focuses on empowering the local community and sustainable initiatives to protect the island’s environment. Antigone’s influence is reflected in every detail—from the design of traditional Banda accommodations to the careful selection of guest experiences that make every stay unforgettable.
Exploring Tanzania’s Underwater World with Rianne Laan
Marine biologist Rianne Laan brings her extensive expertise to marine conservation, leading projects to explore and preserve the coral reefs surrounding Jumeirah Thanda Island. Over 300 fish species have been documented in the private marine conservation area. Rianne invites guests to actively contribute to the protection of this fascinating ecosystem. In recognition of her valuable work, a mermaid sculpture named “Rianne” has been placed in the thriving artificial reef around the island. The sculpture, designed by Antigone Meda, honors women’s contributions to conservation.
Out to Sea with Maya de Villiers
For guests eager to explore Tanzania’s captivating marine life, Captain and Boathouse Manager Maya de Villiers offers adventurous water excursions. With her extensive experience in both the Mediterranean and the turquoise waters of Tanzania, she navigates the fleet at Jumeirah Thanda Island, providing unforgettable experiences. Whether sailing, snorkeling, or encountering majestic whale sharks, Maya invites her guests to explore the untouched marine world with curiosity and excitement.
Unforgettable Vacation Experiences – Crafted by Imani Mwakosya
Hospitality Manager and host Imani Mwakosya is the heart of the exceptional service at Jumeirah Thanda Island. With her extensive experience in luxury hospitality, she ensures that every stay is perfectly tailored to the guests’ desires. With an eye for detail, she designs personalized experiences—whether it’s a themed treasure hunt for young guests, a tropical New Year’s Eve disco with custom cocktails, or a spontaneous music quiz on a rare rainy day.
Women Advancing Sustainable African Tourism
The stories of these inspiring women underscore how female leaders are crucial to the sustainable development of tourism in Africa. With targeted support, improved frameworks, and innovative approaches, tourism can not only empower women but also foster long-term economic growth and social justice in these destinations.
