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Frankfurt am Main / Vilnius, March 18, 2025 – The KLEBER GROUP is pleased to announce the long-term acquisition of the trade representation for Lithuania Travel in the German-speaking markets. Effective immediately, the company will be responsible for all marketing and tour operator activities for Lithuania in Germany, Austria and Switzerland.
The first measures planned as part of this partnership are a webinar and an exclusive famtrip, which are scheduled for the second quarter of 2025. Further important projects such as the organization of live events, 3rd party events and trainings for the German-speaking target group will follow in order to make Lithuania even better known as a tourist destination.
“We are proud to take responsibility for the trade representation of Lithuania Travel and are convinced that Lithuania will reach an even wider audience with its unique nature, culture and gastronomy. This partnership is an important step in the further development of the Lithuanian tourism sector in the DACH market,” says Julia Kleber, CEO of the KLEBER GROUP.
Successful tourism development in Lithuania
In 2024, Lithuania recorded an increase in international visitor numbers to around 1.4 million tourists – an increase of 6% compared to the previous year. The recovery compared to the pandemic year 2019 is particularly remarkable: compared to the period before the pandemic, this represents a recovery of 75%, while this indicator was still at 70% in 2023. Germany played a central role in this, with 127,401 German tourists, making the country one of Lithuania’s largest sources of visitors.
The efforts to further promote Lithuania as a tourist destination were crowned with two prestigious international awards in 2024: Lonely Planet named Lithuania the best destination in Europe and second best in the world in 2025. Another success was the awarding of Michelin stars to Lithuanian restaurants, a significant step in the further development of the Lithuanian gastronomy scene.
The country is also famous for its mineral waters and healing mud treatments and was recently awarded the prestigious ITB Health Tourism Award 2025 for its high-quality medical and wellness services.
“These awards confirm the quality and diversity of the Lithuanian offer and give us even more motivation to further position Lithuania in the German market as a destination for unforgettable experiences,” says Olga Gončarova, General Manager of Lithuania Travel.
Lithuania – A country full of diversity
Lithuania has a lot to offer – from untouched nature and rich culture to unique culinary experiences. Around a third of the country is covered by forests, and the country is home to five national parks. With aspects such as a medieval old town in Vilnius, which is one of the largest in Europe, the largest amber collection in the world and its own scent, Lithuania arouses curiosity.
In the coming months, the KLEBER GROUP will work closely with Lithuania Travel to establish Lithuania as an ideal destination for nature and culture lovers, gourmets and wellness vacationers in the German market.
About KLEBER GROUP
The KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury and lifestyle. With decades of experience in the international communications and tourism industry, it develops customized, data-based strategies that sustainably strengthen brands and achieve measurable success.
With a 360-degree approach, the KLEBER GROUP ensures consistent and unmistakable brand experiences. Its range of services includes PR and communication, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel as well as cross-marketing and broadcasting. There is also a special focus on sustainability and ESG in order to position companies in a future-oriented and responsible manner.
Further information: www.klebergroup.com
