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Budget announcement: Lithuania Life: KLEBER GROUP at the trade helm of its first Baltic country

Frankfurt am Main / Vilnius, March 18, 2025 – The KLEBER GROUP is pleased to announce the long-term acquisition of the trade representation for Lithuania Travel in the German-speaking markets. Effective immediately, the company will be responsible for all marketing and tour operator activities for Lithuania in Germany, Austria and Switzerland.

The first measures planned as part of this partnership are a webinar and an exclusive famtrip, which are scheduled for the second quarter of 2025. Further important projects such as the organization of live events, 3rd party events and trainings for the German-speaking target group will follow in order to make Lithuania even better known as a tourist destination.

“We are proud to take responsibility for the trade representation of Lithuania Travel and are convinced that Lithuania will reach an even wider audience with its unique nature, culture and gastronomy. This partnership is an important step in the further development of the Lithuanian tourism sector in the DACH market,” says Julia Kleber, CEO of the KLEBER GROUP.

Successful tourism development in Lithuania

In 2024, Lithuania recorded an increase in international visitor numbers to around 1.4 million tourists – an increase of 6% compared to the previous year. The recovery compared to the pandemic year 2019 is particularly remarkable: compared to the period before the pandemic, this represents a recovery of 75%, while this indicator was still at 70% in 2023. Germany played a central role in this, with 127,401 German tourists, making the country one of Lithuania’s largest sources of visitors.

The efforts to further promote Lithuania as a tourist destination were crowned with two prestigious international awards in 2024: Lonely Planet named Lithuania the best destination in Europe and second best in the world in 2025. Another success was the awarding of Michelin stars to Lithuanian restaurants, a significant step in the further development of the Lithuanian gastronomy scene.

The country is also famous for its mineral waters and healing mud treatments and was recently awarded the prestigious ITB Health Tourism Award 2025 for its high-quality medical and wellness services.

“These awards confirm the quality and diversity of the Lithuanian offer and give us even more motivation to further position Lithuania in the German market as a destination for unforgettable experiences,” says Olga Gončarova, General Manager of Lithuania Travel.

Lithuania – A country full of diversity

Lithuania has a lot to offer – from untouched nature and rich culture to unique culinary experiences. Around a third of the country is covered by forests, and the country is home to five national parks. With aspects such as a medieval old town in Vilnius, which is one of the largest in Europe, the largest amber collection in the world and its own scent, Lithuania arouses curiosity.

In the coming months, the KLEBER GROUP will work closely with Lithuania Travel to establish Lithuania as an ideal destination for nature and culture lovers, gourmets and wellness vacationers in the German market.

About KLEBER GROUP

The KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury and lifestyle. With decades of experience in the international communications and tourism industry, it develops customized, data-based strategies that sustainably strengthen brands and achieve measurable success.

With a 360-degree approach, the KLEBER GROUP ensures consistent and unmistakable brand experiences. Its range of services includes PR and communication, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel as well as cross-marketing and broadcasting. There is also a special focus on sustainability and ESG in order to position companies in a future-oriented and responsible manner.

Further information: www.klebergroup.com

March 18, 2025

KLEBER GROUP now represents the Ministry of Tourism of Angola in Germany, Austria and Switzerland

Frankfurt / Luanda, 04 March 2025 – With immediate effect, the KLEBER GROUP is taking over the long-term representation as well as all PR, marketing and tour operator measures for the Ministry of Tourism of Angola in the German-speaking markets. Part of the mandate is also cooperation with investors and stakeholders to further expand the tourism infrastructure. The basis of the cooperation is a jointly drawn up plan for the tourism development of the country. The assignment was agreed on a long-term basis and will expand from support in DACH to global marketing of Angola.

With the brand slogan “Visit Angola – The Rhythm of Life”, the country in southwest Africa is positioning itself in the future as a lively and diverse travel destination with rich cultural traditions, a unique art, music and dance scene, spectacular landscapes including untouched national parks, waterfalls, desert, beaches and fascinating wildlife.

In the first step, the KLEBER GROUP, together with the Ministry of Tourism of Angola, has identified five core regions that represent the diversity of the country and on which the measures will focus: In northwestern Angola, directly on the Atlantic Ocean, lies the rousing capital Luanda, where cultural heritage and modern lifestyle merge. To the east of this are the Kalandula Falls. They are among the largest waterfalls in Africa and form a unique nature experience. Further south of Luanda and also directly on the Atlantic Ocean is the lively city of Benguela, whose beaches attract water sports fans in particular. And even further south is the province of Namibe. While the Serra da Neve island mountain rises 2,489 metres in the north of the province, endless sand dunes meet the Atlantic Ocean directly in the coastal desert of the Namib. The rock carvings of Tchitundo-Hulo are also part of Angola’s most important cultural heritage. Just east of the Namibe lies the province of Huíla with the second largest city of Angola, Lubango. It captivates with breathtaking landscapes such as the Serra da Leba mountain range or the Tundavala Gorge. The Museu Regional de Huíla also provides exciting insights into the history and culture of the region.

Julia Kleber, CEO of the KLEBER GROUP, is enthusiastic: “We are very pleased to make this untouched country better known to tourists. I have been to Angola several times and I am always touched by the fantastic landscapes and hospitality. With our many years of expertise in the tourism marketing of destinations, we are ideally positioned to strategically accompany Angola on its exciting path in the long term, to support investments and to anchor this versatile travel destination in the awareness and travel plans of the population.”

About KLEBER GROUP
The KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury and lifestyle. With decades of experience in the international communications and tourism industry, she develops tailor-made, data-based strategies that sustainably strengthen brands and achieve measurable success.
With a 360-degree approach, the KLEBER GROUP ensures consistent and unmistakable brand experiences. Her range of services includes PR and communication, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel as well as cross-marketing and broadcast. There is also a special focus on sustainability and ESG in order to position companies in a future-oriented and responsible manner.
Further information: www.klebergroup.com

March 4, 2025

The DACH Tourism Insider – February 2025

Travel Sector News

Distribution Networks

Christoph Debus Named CEO of Dertour Group

Christoph Debus, a well-known figure in the airline and travel industry with experience at Condor, Thomas Cook, and Air Berlin, will become CEO of Dertour Group starting March 1, 2025. Currently CFO of Flix, Debus will lead Rewe’s tourism division alongside other executives, focusing on strategic growth and operational efficiency.

Aida Cruises Remains Germany’s Most Popular Cruise Brand

According to a recent YouGov survey, Aida Cruises remains the most sought-after cruise brand in Germany. The Rostock-based cruise line achieved a “Consideration Score” of nearly 18%, meaning nearly one in five Germans considers Aida for a cruise. It is followed by TUI Cruises (12.5%), Hurtigruten (10.4%), MSC Cruises (9.9%), and Costa Crociere (5.4%). Aida scores especially well with all generations, remaining the market leader in the German cruise segment.

Holidayguru Launches New Travel Agency

Holidayguru, originally a discount portal, has launched its own tour operator, Holidayguru Touristik. Starting in April 2024, the company is offering lifestyle package holidays to destinations like Egypt, Albania, Greece, Spain, and Turkey.

Airlines

Lufthansa Invests Millions for More Reliable Flights & Acquires Stake in ITA Airways

After a turbulent 2024 with frequent flight cancellations and schedule disruptions, Lufthansa is taking significant steps to improve flight stability. New Chief Commercial Officer (CCO) Dieter Vranckx has announced a multi-million-euro investment aimed at optimizing operations, improving reliability, and minimizing travel disruptions.

After years of preparation, the Lufthansa Group has completed its acquisition of a 41% stake in ITA Airways. This marks a significant step in expanding Lufthansa’s footprint in the Italian market and strengthening its position in international aviation. On Monday (February 3, 2025), the Lufthansa Group announced the swift integration of ITA Airways at a press conference held at ITA Airways’ headquarters in Rome. Present at the event were ITA’s Head of Communications Pietro Caldaroni, ITA Chairman Sandro Pappalardo, Lufthansa CEO Carsten Spohr, and ITA’s newly appointed CEO Jörg Eberhardt. Having officially joined the Lufthansa Group just over two weeks ago, ITA Airways is set to be fully integrated as quickly as possible. The leadership teams of both airlines outlined their strategy for the transition.

Lufthansa & Ryanair Strengthen Their Presence at German Airports and Offer New Services

Lufthansa passengers will soon enjoy free, unlimited online chats on long-haul flights starting in summer 2025, allowing communication via smartphone or tablet during intercontinental travel. Meanwhile, Ryanair continues to strengthen its position in the German market, dominating at six major airports, including Berlin Brandenburg, where it offers more seats than any other carrier. While Lufthansa remains the leader at key hubs like Frankfurt and Munich, Ryanair’s growing market share across other airports underscores its expanding footprint in Germany.

Despite the previously announced reduction in services in Germany last fall due to high location costs, Ryanair is now expanding its presence at certain airports. The new country manager for the DACH region, Marcel Meyer, explains the strategy Ryanair will use to position itself long-term in Germany. Details regarding planned route expansions and potential new destinations are yet to be revealed.

Berlin Airport Gets New Nonstop Flight to Canada & Expects 27 Million Passengers in 2025

Berlin Brandenburg Airport (BER) is set to gain a new long-haul connection to North America. Starting June 20, 2025, Air Transat will offer non-stop flights from BER to Toronto twice a week (Fridays and Mondays). Passengers will also have access to connecting flights across Canada via a codeshare agreement with Porter Airlines.

This expansion strengthens Germany’s transatlantic connectivity and provides travellers with more options for long-haul leisure and business travel. Despite concerns over high taxes and operational costs, Berlin Brandenburg Airport (BER) is experiencing stronger-than-expected passenger growth. Forecasts for 2025 estimate up to 27 million passengers, reflecting a post-pandemic rebound in travel demand and increasing international connectivity.

Ryanair Announces Summer 2025 Flight Schedule for Germany

Eurowings Shifts to Boeing Aircraft

Eurowings will diversify its fleet, moving from an all-Airbus lineup to include Boeing jets. This shift follows Lufthansa’s approval of the investment, marking a significant change in the airline’s strategy.

Hotels

Marriott Joins German Hotel Association (IHA)

Marriott International has officially joined the German Hotel Association (IHA), reinforcing its commitment to the hospitality sector in Germany. With over 120 hotels in the country, Marriott aims to play a more active role in shaping industry policies and supporting local businesses.

Polish WP Holding Acquires Invia Group for €240 Million

In a major travel industry acquisition, Polish investment company WP Holding has purchased Czech-based Invia Group for €240 million. This deal expands WP Holding’s influence in the DACH travel market, bringing well-known brands like Ab-in-den-Urlaub.de and Fluege.de under its umbrella. The acquisition signals increasing consolidation within the European online travel sector.

Holiday Inn Expands with New Openings in Bremen and Ratingen

Holiday Inn is set to expand its presence in Germany with two exciting new openings. In Bremen, a new Holiday Inn – The Niu will be built as part of a mixed-use development, offering 123 rooms and scheduled to open in 2027. This hotel will be located in a vibrant area featuring office spaces, cafes, and leisure facilities, enhancing the local economy. Meanwhile, a new Holiday Inn is also coming to Ratingen, near Düsseldorf, later this year. This hotel will feature 134 rooms, a bar, a restaurant, and five conference rooms, creating a flexible space ideal for both business and leisure travellers.

Accor Invest Acquires Ibis Hotel in Hamburg & Expands Presence in Austria

Accor Invest has acquired the Ibis and Ibis Budget hotel properties in Hamburg City from Württembergische Lebensversicherung. This acquisition further strengthens Accor’s portfolio in the German market.

Accor is increasing its footprint in Austria, opening three new hotels in Vienna and Salzburg. The new properties include brands Tribe and Handwritten Collection, enhancing the hospitality offerings in the region.

Market Insights

Hotel Industry Sees More Consolidation & fewer openings in 2025

Experts from the German firm K22 Hotel Consulting predict continued consolidation in the hospitality sector despite economic challenges. Smaller and mid-sized hotel operators are expected to face increased pressure from larger competitors and acquisitions. However, while banks remain hesitant about financing new hotel projects, existing chains and investors continue to seek expansion opportunities.

According to an analysis by Treugast, the hotel market in Germany is expected to grow more slowly in 2025 compared to previous years. Around 135 new hotels with more than 20,000 rooms are planned, while in 2024, there were still 170 hotels with nearly 28,000 rooms. In 2023, expansion even reached 33,900 new rooms. The decline suggests that investors and operators are acting more cautiously due to economic uncertainties and rising construction costs.

Travellers Trust Word-of-Mouth Over Influencers

A recent YouGov survey involving 2,090 German consumers reveals that German travellers are shifting away from relying on social media influencers for travel recommendations. Instead, they prefer advice from friends, family, travel agencies, and tour operators. This trend suggests that personal trust and authentic experiences are becoming more valuable than influencer-driven content in the travel decision-making process.

Germany Records New Record Numbers for Overnight Stays

The Federal Statistical Office reports a total of 32.3 million overnight stays in Germany’s accommodation industry in November 2024. Of these, 26.6 million were from domestic guests, reflecting a growth of 4.8% compared to the same month last year. Between January and November 2024, there were a total of 465.3 million overnight stays, setting a new record.

Positive Outlook for Travel in 2025

The latest analysis from Forschungsgemeinschaft Urlaub und Reisen e.V. predicts a strong year for vacation travel in 2025, despite ongoing economic challenges. The forecasted 72 million trips represent a million more than in 2024, with 76% of Germans already planning their 2025 vacations. While financial concerns persist for some, the desire to travel remains high, and the tourism demand is expected to surpass pre-pandemic levels.

Germany Remains Cautious with AI Investments

While artificial intelligence continues to dominate global business conversations, German companies are still taking a conservative approach to AI investments. The latest BCG AI Radar report reveals that, despite worldwide enthusiasm, Germany lags behind in AI adoption.

Caravaning Market Shows Strong Growth

Germany’s caravan and motorhome industry continues to thrive, with over 96,000 new registrations in 2024. The sector achieved its second-best revenue ever, generating around €15.1 billion, proving its resilience in the face of economic challenges.

South Korea Extends Visa-Free Entry for Germans

South Korea has extended its exemption from the electronic travel authorization (K-ETA) requirement for German citizens until December 31, 2025. This allows German travellers to enter South Korea without needing prior approval.

Podcast Market Continues to Grow (rms.de)

The podcast market in Germany is expanding, with 33% of people listening regularly and 23% tuning in daily—up from 22% last year. This growth reflects the increasing popularity of podcasts and the broad range of topics that cater to diverse listener interests. For brands, this presents exciting opportunities to strategically place their messages and engage with a highly targeted audience.

Gen Z: New Demands, New Expectations

A recent study by the Austrian Hotel Association (ÖHV) reveals the unique preferences and expectations of Generation Z. Gen Z travellers prioritize sustainability and digital personalization. Hotels must offer tailored experiences, digital check-ins, and eco-friendly practices to appeal to this group. Social media presence, especially on platforms like Instagram and TikTok, is essential for reaching these young guests.

Social Media Trend: “Granfluencers” Take Over the Advertising World

The trend of “granfluencers” – a combination of “grandparents” and “influencers” – is becoming increasingly popular. Older influencers like Günther Krabbenhöft (79 years old, known as “Hipster Grandpa”) or Helen Van Winkle (“Baddie Winkle,” 94 years old) reach millions of followers and are used as brand ambassadors by major companies. More and more businesses are turning to older influencers to generate attention through the contrast between age and youth fashion.

Explore the KLEBER GROUP blog for the latest travel trends and DACH market insights

February 6, 2025

KLEBER GROUP now represents the Taiwan Tourism Office in German-speaking countries and the Benelux countries

Frankfurt / Taipei, 14 January 2025 – KLEBER GROUP is now handling press relations for the Taiwan Tourism Administration in the DACH region (Germany, Austria, Switzerland) and – as a secondary market – in the Benelux countries. The contract, which was awarded at the turn of the year, comprises a series of strategic measures to consolidate Taiwan’s position as a versatile travel destination in Southeast Asia.

As part of the mandate, KLEBER GROUP will regularly share news with travel-savvy media contacts in the aforementioned markets, organise themed group press trips, suggest trend-based topics, arrange interviews with quotable representatives of the Taiwan Tourism Bureau and support media enquiries. Media events with high-calibre partners are also planned – the first of which will take place in Munich in spring 2025 (information will follow shortly). Key media also have the opportunity to request individual support for press trips without obligation, which can be implemented depending on the topic, local capacities and approval by the client.

Another focus is on cooperation with travel sales media and direct communication with travel agencies. The aim is to provide counter staff with up-to-date information and to further consolidate the core messages of the Taiwan Tourism Board through co-operation with well-known tour operators.

This year’s campaign focuses on backpacking and individual travel, high-income and culturally sophisticated travellers, family holidays and Taipei as a worthwhile transit destination. It is particularly worth emphasising that Taipei, with the shortest average flight time to all relevant destinations in Southeast Asia and Australia, scores points with transfer passengers who want to add unforgettable impressions to their journey to the region.

Julia Kleber, CEO of KLEBER GROUP, is visibly delighted with the order: “With Taiwan, KLEBER GROUP now represents one of the most exciting destinations in Southeast Asia. With its high level of safety, impressive natural wonders and diverse offerings, this island in the Western Pacific is an unmissable destination for explorers, families and discerning travellers alike. We are very much looking forward to putting our many years of expertise at the service of Taiwan from now on.”

Arthur Hsieh, Director of the Taiwan Tourism Administration in Frankfurt am Main, emphasises the great importance of strategic partnerships: “A strong presence in key European markets requires not only a clear message, but also the ability to communicate this credibly to the media in a targeted manner and in close cooperation with experienced partners. With KLEBER GROUP, we have found a partner who shares our vision and understands the needs of the media landscape in the DACH and Benelux regions. We are convinced that we will benefit from this alliance and look forward to a successful collaboration.”

– END –

About Taiwan

Taiwan is located 160 kilometres off the south-east coast of China in the Western Pacific. The island, which is the size of Switzerland, combines contemporary comfort with natural beauty, Far East Asian flair and cultural richness in a very small area. The ultra-modern capital Taipei captivates with its impressive skyline against a backdrop of subtropical nature, characterised by the world-famous Taipei 101, as well as its lively and hospitable atmosphere with maximum travel safety. The culinary diversity ranges from authentic street food experiences to star-awarded gourmet cuisine.

The spectacular beauty of the landscape is captivating with its lush green rainforests, alpine mountains, rugged coastlines, low-lying peaceful plains and magical coral and volcanic islands. In the bustling cities, centuries-old traditions meet the modernity of the 21st century.

More information at https://www.taiwantourismus.de/.

January 16, 2025

The DACH Tourism Insider – January 2025

Travel Sector News

Distribution Networks

Dertour Reports “Record-Level Bookings”

According to Mark Tantz, Managing Director for Germany at Dertour Group, the tour operators are currently seeing a 21% increase in bookings for the summer season of 2025. For the winter season, customer numbers are even 39% higher compared to the previous year. In response to this surge in demand, the company is expanding its offerings.

We-Flytour Cancels All Booked Trips

The insolvent tour operator We-Flytour has now canceled trips with departures after January 1st. Customers and travel agencies have already been informed of the decision, according to the preliminary insolvency administrator, Heike Metzger.

TUI Sees Significant Improvement in Corporate Results

TUI reported a strong performance for the past fiscal year, with 20.3 million guests (+7%) and a revenue of 23.2 billion euros (+12%). The company achieved an adjusted operating profit of 1.3 billion euros (+33%). The overall corporate result improved by 66%, reaching 507 million euros.

Trendtours Expands with Small Groups for Greater Growth

Trendtours, a specialist in group travel, is continuing its expansion and focusing more on the travel agency market. The company is now introducing small group tours with a maximum of six participants. This move puts Trendtours in competition with specialists like SKR Reisen and Chamäleon, who typically offer groups of up to twelve guests, significantly reducing the group size for a more personalized experience.

Check24 Launches Cruise Sales

The announced entry of the comparison portal Check24 into the cruise sales market has officially begun. Nearly all major shipping lines are on board, covering both ocean and river cruises.

OTA Oojo Expands to Germany

The Trevolution Group, which operates brands such as Asaptickets, Skyluxtravel, Dreamport, Vagamo, and Oojo, is now launching its online flight platform Oojo in Germany. Previously active mainly in the USA, Canada, and the UK, Oojo aims to collaborate with the metasearch engine Kayak as part of its expansion into the German market.

Airlines

Passenger Growth at Hamburg Airport

Hamburg Airport anticipates an 8% increase in passenger numbers for 2025, continuing its recovery from prior years. Despite announced route reductions by airlines such as Ryanair, the airport leadership remains optimistic about maintaining a robust range of destinations and flight options in the upcoming year.

Low-Cost Flights in Germany Decline

According to the German Aerospace Center (DLR), the European low-cost flight market has grown by 2% since 2019. The German market, however, lags behind pre-COVID levels, attributed to increased taxes, higher fees, and reduced domestic flight options.

High Cancellation Rates for German Airlines and Airports

The 2024 flight year exposed significant weaknesses in European air travel, with Germany identified as a key problem area. According to the passenger rights portal Flightright, German airlines and airports were responsible for a considerable number of flight cancellations and delays, underscoring ongoing operational challenges.

Air Astana to offer more flights to Frankfurt

Air Astana, the largest airline in Central Asia and the Caucasus, is expanding its flight offering from Germany to Kazakhstan from summer 2025. A further connection will be added to the flight schedule.

Hotels

Lindner Files for Insolvency under Self-Administration

The Düsseldorf-based hotel group Lindner, facing financial difficulties, has filed for insolvency under self-administration. The company aims to restructure itself through this process to achieve long-term stability. Despite these financial challenges, the hotel and business operations are expected to continue without disruption.

Second Candlewood Suites Planned for Hamburg

Novum Hospitality and IHG Hotels & Resorts are collaborating on a second Candlewood Suites in Hamburg. The Candlewood Suites Hamburg North, set to open in 2027 in the Barmbek district, will feature 175 apartments designed for extended-stay guests.

Me and All Hotels Opens Its First Property in Switzerland

The brand Me and All Hotels, operated by the Lindner Hotel Group, will open its first hotel outside of Germany in Flims, Switzerland. Located in the Graubünden canton, the Me and All Hotel Flims marks the first new opening of the brand since its sale to the Hyatt Hotel Group.

Market Insights

Germans Plan Increased Travel Spending in 2025

A survey conducted by Alix-Partners shows that Germans plan to spend more on travel in 2025 despite rising prices in the sector. To afford these trips, many are scaling back on non-essential expenditures such as dining out (54%) and entertainment (37%). The survey reflects strong demand, with 25% of respondents intending to increase their travel budgets.

Swiss Ski Holidays See Rising Costs

The cost of a week-long ski vacation in Switzerland during early March 2025 will rise by 6% compared to the previous year. While families may find rates reduced by 4%, couples face an average increase of 13%.

Relaxation Leads Travel Priorities

A YouGov study commissioned by Weg.de reveals that relaxation remains the top priority for German travelers in 2025. Popular choices include amenities like pools, spas, and 24-hour room service, with many seeking a laid-back vacation experience. Hilton’s research highlights a trend among Gen Z travelers preferring “lazy holidays,” characterized by minimal activity and maximum comfort.

Trend: “Lying in Bed or Lounging Around”

Sleeping has become the new “inactive activity.” According to a global survey by Hilton involving 13,000 travelers, one in four individuals aged 18 to 34 want to do nothing more on their vacation than “Hurkle-Durkling” – or simply “lying in bed or lounging around.” While the idea of going on vacation to do nothing might seem puzzling, it seems that for many, a fulfilling holiday only requires a bed, a pool, spa, wellness facilities, good food, high-speed Wi-Fi, and 24-hour room service.

Travel Agencies Surpass Influencers in Travel Inspiration

According to a recent YouGov survey, the most important sources of travel inspiration for German travelers are personal recommendations from friends and family (33%), followed by travel agencies (21%) and traditional media such as travel magazines (17%). Social media platforms like Instagram and YouTube play a smaller role, with only 8% citing them as a key influence. Half of the respondents believe that influencers often showcase unrealistic and expensive trips and lack cost transparency.

DRV Forecasts Optimistic Outlook for 2025 Travel Industry

According to the latest market forecast by the German Travel Association (DRV), developed with the consultancy Dr. Fried & Partner and Travel Data + Analytics, Germany’s travel industry anticipates a 6% revenue growth in 2025. Expenditures on pre-booked travel services are expected to reach €85 billion, with package and modular tours contributing about half of this total. Despite economic challenges, early booking trends indicate strong travel demand.

Winter 2024/25: Sun Destinations Drive Growth

For the winter season, expenditures are forecasted to grow by 6% to €27 billion, even as traveler numbers dip slightly to 45 million. Popular destinations include the Canary Islands, Turkey, and Egypt, with strong interest in air travel, long-haul trips, and cruises.

Summer 2025: High Demand for Mediterranean and Cruises

Revenue for summer 2025 is projected to grow by 5% to €58 billion, driven by early bookings for Mediterranean destinations, cruises, and long-haul trips. Around 94 million travelers are expected, maintaining last year’s levels.

Trends for 2025

Travel Trends for 2025 (TUI)

Social Media-Inspired Adventures

Platforms like TikTok and Instagram continue to shape how and where we travel. Trendy destinations and viral hotspots are driving younger generations to seek photogenic and shareable experiences.

Backyard Tourism

The desire to explore without venturing far is growing. Travelers are rediscovering the beauty of their own countries, with Germany being a prime example of this trend.

Multi-Generational Vacations

Quality time with extended family, especially grandparents, is gaining popularity.

Solo Travel for Independence Seekers

More individuals are embracing the freedom of solo travel to discover themselves and the world on their terms.

Horoscope-Inspired Destinations

Travel influenced by astrology is a quirky new trend. People are aligning their vacation plans with their star signs.

Bleisure Travel

As remote work grows, more professionals are extending business trips into short vacations.

Hotel Trends for 2025: What You Need to Know (Betterspace)

Smart Rooms: Intelligent Room Control: 45% of German travelers prioritize temperature control as a top feature in hotel rooms. Smart rooms will continue to rise in popularity, offering customized, tech-driven experiences.

AI-Powered Vacation Planning: 78% of travelers worldwide are interested in using AI during their trips. AI tools like ChatGPT, Google’s Gemini, or dedicated vacation-planning apps will become commonplace for organizing holidays. In fact, 26% of travelers already use AI for their travel planning.
Simplified Check-In Process: The elimination of the special registration requirement for German citizens starting January 1, 2025, will streamline the check-in process. This opens the door to digital check-ins via apps, terminals, or tablets at reception.
Mandatory E-Invoicing: Beginning January 1, 2025, electronic invoicing (E-Invoicing) will be mandatory in Germany for B2B transactions. Hotels will need to adapt to this new system, with large businesses fully transitioning by 2027, while smaller hotels have until the end of 2027.
Cybersecurity and Data Protection in Hotels: As hotels increasingly digitalize, the risk of cyberattacks grows. Hotels must enhance their cybersecurity measures to protect guest data, especially in the face of rising ransomware and phishing attacks.
TikTok for Hotels: Hotels are tapping into the power of TikTok, with 35% of German TikTok users between 18 and 29 years old.
Changing Guest Expectations and Travel Behavior: Personalization and flexibility will be key in 2025, with travelers preferring spontaneous and last-minute bookings. Guests are becoming more cost-conscious, pushing hotels to offer more adaptable pricing and booking options.
Traveling for Events: 65% of travelers worldwide are now more likely to travel for an event than they were a year ago.
Combining Business and Leisure Travel: Millennials are increasingly blending work and leisure during trips, with 50% planning to work on their travels in 2025, reflecting a shift towards leisure-focused trips.
Pet-Friendly Accommodations: Approximately 46% of travelers worldwide are looking for pet-friendly amenities in hotels, reflecting the growing demand for accommodations that cater to furry companions.
Plant-Based Dining: Expect more plant-based menu options in hotels, catering to growing demand for sustainable and vegan-friendly diets.
Sustainable Alternatives for Hotels and Guests: Hotels will continue to adopt sustainable alternatives, from eco-friendly materials to energy-efficient operations. Green initiatives will become a key priority for travelers and the hotel industry alike.
From Trash to Treasure: Circular Economy and Upcycling: More hotels are embracing upcycling and circular economy practices, turning waste materials into valuable resources.

January 8, 2025

The Lux Collective unveils visionary global expansion plans for 2025 and beyond

LUX* announces new openings in Africa, Southeast Asia and the Middle East,

while SALT prepares for its debut in China next year

Mauritius/Munich, December 10, 2024 – The award-winning global luxury hotel operator from Mauritius The Lux Collective has announced its expansion plans for 2025 and beyond, with plans to open new stores in China, Africa, the Middle East and South East Asia. The Group’s boutique brand, SALTwill make its debut outside Mauritius with two openings in China, while The Lux Collective’s flagship luxury brand, LUX*The company will be launching in the Middle East and South East Asia and expanding its presence in Africa with a futuristic, opulent safari camp in Botswana. At the top This highly anticipated evolution is the new Chief Executive Officer of The Lux Collective, Olivier Chavy, who is driving the Group’s strategic presence in emerging destinations around the globe and strengthening its position as an innovative company in the industry.

The SALT brand expands outside Mauritius for the first time

In the second quarter of 2025, The Lux Collective will open the SALT of Anji in China in China, which will provide access to the lush natural beauty of the Anji area, a tranquil region known for its white tea and bamboo forests. Launched in 2018, the brand SALT offers a humanistic approach to hospitality that connects modern explorers with meaningful travel experiences, sustainability and the local community connects. As travelers increasingly seek new destinations to connect with nature and avoid the crowds, Anji offers beautiful landscapes and cultural treasures just 2.5 hours’ drive from Shanghai. Designed by renowned South African architect Peter Rich, SALT of Anji is inspired by Catalan architect Gaudí and his imaginative use of natural stones and elements to create stunning structures. The sustainability-focused resort has 108 Room and Villas whose modern interior design complements the stone aesthetic of the building. It features a picturesque outdoor pool, themed restaurants and an elegant SALT Equilibrium Spa.

The SALT of Mount Siguniangwhich continues SALT’s journey in China, will open in 2027 in a Tibetan village in Sichuan Province on the threshold of the UNESCO World Heritage Site, Mount Siguniang National Park. The resort will be the first international hotel to open in this protected natural area. As part of the Sichuan Giant Panda Sanctuary, it offers unparalleled access to magnificent peaks and emerald green forests.

LUX* expands its presence with its first hotel management contract in Southern Africa – LUX* Xinii Mababe, Botswana

Following the successful opening of the LUX* Marijani Zanzibar in Tanzania in July last year, the hotel group is venturing into other new destinations on the African continent. The Lux Collective and Diamond Power Pty Ltd have officially signed a hotel management agreement to operate and manage a new project – the LUX* Xinii Mababe in Botswana.

LUX* Xinii Mababe is an exclusive destination in the wilds of Mababe, home to a diverse wildlife including large herds of buffalo, zebra, elephant, giraffe, lion and leopard. The resort’s minimalist architecture is inspired by Botswana’s cultural heritage and designed to be sustainable. All 26 lodges have a centerpiece that is modeled after striking African trees and each lodge symbolically with rooted in the land. The roof structures honor the indigenous Hambukushu tribes of the Okavango Delta, also known as the rainmakers of the Okavango. Their characteristic funnel shape reflects the shape of the Hambukushu fishing baskets, while the conical design of each roof uses local materials and ancient methods used to collect rainwater.

Lyndon Jones, founder of Diamond Power Pty Ltd and owner of the Xinii River Camp Project in Botswana, says: “Recognized for its excellence and innovation in the global hospitality industry, our like-minded collaboration with The Lux Collective aims to make LUX* Xinii Mababe an unparalleled destination for immersive safari and wellness experiences, with thoughtful architecture and design inspired by the rich cultural heritage of Botswana and the Okavango. Our shared goal is to create a truly immersive and luxurious nature experience for future guests with unique accommodation, culinary and wellness offerings, while respecting the surrounding nature.”

This successful collaboration was facilitated by International Tourism Investment Corporation Ltd (ITIC), a London-based global boutique advisory firm, which is acting as transaction and financial advisor for this project.

LUX* debuts in the Middle East and expands its presence in Asia

The flagship luxury brand LUX* becomes in the 4th quarter of 2025 with LUX* Al Bridi and LUX* Al Jabal in Sharjah, UAE, make their debut in the Middle East. Sharjah has been recognized by UNESCO as the “Cultural Capital of the Arab World” for its culture, art and history and boasts a number of museums, mosques and cultural sites, including the desert surrounded Ghost town of Al Madam. The contemporary boutique-style resort with 45 accommodations overlooking the Gulf of Oman and rugged mountains offers exclusive access to a private beach, world-class dining options, a relaxing LUX* ME Spa and cultural immersion opportunities. Set in the wilderness, LUX* Al Bridi opens as a contemporary retreat with 35 luxury safari-style tents designed to resemble sand dunes and blend seamlessly into the surrounding landscape. There is a wealth of experiences right on the doorstep, including wilderness dining, dune surfing and off-road vehicle excursions for stargazing under the Arabian sky.

In Asia, the LUX* brand brand in the second quarter of 2026 will also debut in Vietnam with the country’s and region’s first overwater resort – LUXNAM* Phu Quoca private paradise in the Kien Giang Biosphere Reserve, nestled between dense jungle and idyllic beaches on the northern tip of Phu Quoc Island. Inspired by the famous overwater resorts of the Maldives and with panoramic views of the sea, the 116-villa contemporary resort comprises 99 overwater villas and 17 land-based residences. The design of the resort with its LUX* ME Spa and specialty restaurants will reflect the best of island living by highlighting locally crafted and traditional materials with a minimalist touch.

In the third quarter of 2026, the urban luxury resort LUX* Guangzhou in the Huangpu District in Guangzhou City and offer an oasis of calm in this fast-paced metropolis. The LUX* Guangzhou is located in two high-rise buildings, which house the luxury resort and residences and residences, and offers unobstructed views of the city, a variety of dining options and a sensual LUX* ME Spa.

“As CEO of The Lux Collective, I am delighted to lead the group into another exciting phase of global expansion and strategic growth. The Lux Collective is a dynamic and innovative homegrown Mauritian brand that puts people, exceptional service and extraordinary experiences first. The latest projects for LUX* and SALT are gateways to fascinating and emerging destinations such as Anji, Mababe, Phu Quoc and Sharjah, allowing travelers to authentically immerse themselves in each region’s unique identity.

We are thrilled to announce the first opening of the LUX* brand in Botswana and look forward to putting LUX* Xinii Mababe on the tourism map as an ultra-luxurious safari and wellness destination. tourist map to place. This futuristic project, designed with sustainability in mind and expected to open in the first quarter of 2027, will attract travelers from all over the world to this enticing location. We believe that luxury and environmental protection must coexist in every resort we open. Our focus is on creating positive impact while providing luxurious hospitality and meaningful experiences with a sense of place.” says Olivier Chavy, Chief Executive Officer of The Lux Collective.

The Lux Collective’s global openings in 2025 and beyond mark an exciting new chapter in luxury hospitality, building on the renowned brands’ ambitions to deliver authentic experiences in stunning locations for the modern traveler.

Pictures are here to find.

-ENDE-

About The Lux Collective

The Lux Collective (“TLC”) is a Mauritius-based global operator of luxury hotels and manages the brandsLUX*,SALT, TAMASSA,SOCIOand Café LUX*.

TLC is committed to making every moment count and taking care of what matters. People are at the center of TLC’s corporate culture, and the company stays true to its values of passion, responsibility and innovation in everything it does. By providing comfort as well as thoughtful and exquisite design, TLC creates experiences that make every moment a special moment for guests. The company is committed to acting responsibly and respectfully with future generations in mind.

Through its group-wide sustainability project “Tread Lightly”, The Lux Collective promises an environmentally conscious stay at its hotels. The partnership with Altruistiq, a group of CO2 experts, focuses on the ecological footprint and ensures that the sources of emissions are recorded according to the highest international science-based standard.

TLC continues to expand its global presence and currently operates 18 resorts and hotels in Mauritius, the Maldives, Reunion Island, China and Tanzania. A further 14 hotels in Asia and the Middle East are in the development phase.

TLC is a subsidiary of IBL, a leading listed company among the “Top 100” in Mauritius and a major economic player in the Indian Ocean. IBL is active in the key sectors of the Mauritian economy and has a global portfolio of around 300 subsidiaries and affiliates.

About LUX*

With LUX* time is the real luxury. LUX* helps people celebrate life by consistently delivering on the promise of a different kind of luxury: hospitality that is lighter. Lighter. In a world where a deeper sense of connection is hard to come by, even on vacation, it allows guests to break out of the ordinary. By orchestrating extraordinary experiences in different locations – whether on the beach, in the city or in nature – the everyday is transformed into something extraordinary through upscale service, contemporary spaces and thoughtful hideaways to truly unwind and relax – true to the motto “Life Extraordinary”.

About SALT

SALT is a humanistic approach to hospitality launched in November 2018, connecting modern explorers with meaningful travel experiences. Led by hospitality visionary and CEO of The Lux Collective, Paul Jones, SALT introduces a new way of hospitality for the culturally curious. SALT is dedicated to the wonder of local and sustainable, bringing guests to people – not just places. It reveals the heartbeat of destinations and their communities and gets guests to explore them – the SALT way.

Press contact:

KLEBER GROUP – Munich office

Silke Warnke-Rehm | Vanessa Rödel

Tel: +49 (0) 89 – 28 70 230 – 0,

silke.warnke-rehm@klebergroup.com

vanessa.roedel@klebergroup.com

December 10, 2024

Christmas playground Milan

The “Milano, Your Christmas Playground” campaign invites you to discover Milan as a sparkling Christmas playground. Cultural highlights, special Christmas markets, festive Christmas trees and atmospheric light installations throughout the city create a unique atmosphere.

Milan/Munich, December 10, 2024 – Milan is getting ready for Christmas with the launch of YesMilano’s new visual marketing campaign “Milano, Your Christmas Playground”, which invites you to discover the city during the festive season. During the Christmas season, Milan is hard to beat in terms of diversity: From famous masterpieces of fine art and opera, to snow-capped mountains just a stone’s throw away, to design and nightlife, haute cuisine and luxury shopping.

In the newYes Milano video clip the city becomes a Christmas carousel in which two young protagonists are catapulted through the exciting dimensions of Milanese life. The camera accompanies the playful chase through Milan, with stops at iconic locations and experiences such as the festively illuminated streets of Brera, the Teatro alla Scala, the Fondazione Prada and a pastry shop where Iginio Massari conjures up magical Christmas creations.

The adventure also picks up on Milan’s role as the venue for the upcoming 2026 Winter Olympics in Milano Cortina: a trip to the snowy slopes of the Stelvio and the surprising appearance of Olympic figure skater Carolina Kostner as a testimonial – she wears a Milano Cortina sweatshirt – convey the Olympic spirit.

Christmas trees all over the city

A total of 27 Christmas trees and 14 light installations will adorn Milan’s city districts thanks to the successful collaboration of public and private sponsors, underlining the festive atmosphere in Italy’s capital of Christmas shopping. The most impressive is certainly the 27.5 meter high fir tree from Milano Cortina (from Ponte di Legno, the ski resort in Val Camonica) in Piazza Duomo, which will be accompanied by Tina and Milo, the mascots of Milano Cortina 2026.

“Milan is preparing for the 2026 Winter Olympic and Paralympic Games. The magnificent tree for Piazza Duomo was erected with the support of the Fondazione Milano Cortina 2026. I would like to take this opportunity to thank the many private companies that responded enthusiastically to the invitation to participate in ‘Christmas in Milano 2024’: 27 Christmas trees were donated for the city’s public spaces – a new record for Milan. Each project in the city center is linked to an installation in a different municipality. And all at no cost to the city budget. A great joy for the people of Milan and for the tourists who come to the city over the holidays”, says Martina Riva, City Councillor for Youth, Sport and Tourism.

The opening evening at La Scala and the Prima Diffusa

The Teatro alla Scala opens its season every year with the traditional Prima on December 7, the day of St. Ambrose, the patron saint of Milan. This year, music director Riccardo Chailly has started the 2024/2025 season with a new production of “La forza del destino” – The Power of Destiny, directed by Leo Muscato.

To celebrate the opening of the Teatro alla Scala season, the City of Milan and Edison are also presenting Prima Diffusa, bringing the energy of opera to the streets, squares, theaters and even prisons of Milan from December 1 to 11, 2024, making it accessible to all.

“The Prima Diffusa is an important and eagerly awaited moment for our city: Milan is renewing its commitment to making high culture accessible to all. By bringing Giuseppe Verdi’s opera ‘La forza del destino’ to over 30 venues in the city, from theaters to shelters, from hospitals to prisons, we are reaffirming the inclusive value of culture as an instrument of social cohesion. The project, which is the result of a network of valuable collaborations, is an excellent example of how Milan manages to combine artistic excellence with human solidarity, making the magic of La Scala’s premiere a shared heritage for the whole community”, explains the City Councillor for Culture, Tommaso Sacchi.

The highlight of the initiative was the live broadcast on December 7 on 37 screens in the districts of Milan and at four locations in Lombardy (Malpensa Airport, MUMAC Museum in Binasco, Castello Visconteo in Abbiategrasso, Cineteca Milano Area Metropoli in Paderno Dugnano).

Discover the Grande Brera and Palazzo Citterio

In addition to the festivities, there is the eagerly awaited opening of Grande Brera to celebrate this Christmas. After more than 50 years of anticipation, the Pinacoteca di Brera is expanding its exhibition space to include the nearby Palazzo Citterio in Via Brera 12.

This new exhibition space will house masterpieces by Modigliani, Boccioni, Carrà and Morandi as well as the Vitali collection and Pellizza da Volpedo’s “La Fiumana”. The inauguration on December 7, the day of Sant’Ambrogio, the patron saint of Milan, marked a historic moment for the city.

Milan aglow with lights for Christmas 2024: festivals, markets and timeless traditions

1. the Christmas-lit streets of the city

The streets of Milan, from the city center to the outskirts, are festively decorated during the Christmas season. Highlights include the stunning Dior Parfums Christmas tree in the Galleria, adorned with over 1,900 golden ornaments and a signature star, and festive fairy lights illuminating the ceiling of the Octagon, with the coat of arms of the city of Milan marking the city’s “living room”.

2. “La Madonna di San Simone” by Barocci in Palazzo Marino

Palazzo Marino’s annual Christmas exhibition will take place again in 2024 and will feature Federico Barocci’s Madonna and Child with Saints Simon and Jude (Madonna di San Simone). The exhibition, which can be seen in the Sala Alessi from December 4 to January 12, 2025, is free of charge. Guided tours through the exhibition offer visitors additional insights.

3. the 18th century Neapolitan crib in the Castello Sforzesco
The magnificent traditional Neapolitan nativity scene by Giuseppe Sammartino, a Neapolitan sculptor virtuoso from the 18th century, with figures and miniatures made of string and painted wood inspired by Neapolitan society of the time, is on display at Sforza Castle.

4. markets that spread Christmas magic

The festive markets in Milan give the Christmas season a special charm. The Oh Bej! Oh Bej! market takes place from December 5 to 8 near the Sforza Castle, where 230 stalls celebrate Milanese culture and St. Ambrose. You can visit the Christmas market in Piazza Duomo from December 1 until January 6: Visitors can explore 78 wooden huts, while special highlights include the “Letters to Santa” initiative, where toys chosen by children are on display, as well as free tours of the Duomo and its terraces for school groups.

5th Christmas for children on the day of St. Lucia

On December 13, Saint Lucia’s Day, children are at the center of Milan’s Christmas festivities during the candlelight walks. Municipal crèches, kindergartens and private daycare centers take part in the light parades, in which children carry candles and lights through their neighborhoods to bring festive joy to families and communities.

-ENDE-

About Milano&Partners – YesMilano

Milano&Partners is the official marketing agency of the city of Milan. It was founded by the Municipality of Milan and the Milano Monza Brianza Lodi Chamber of Commerce to attract tourism, talent and investment to the city. Its work focuses on three main areas: Promoting leisure and MICE tourism, attracting foreign direct investment and nurturing the metropolis’ innovation ecosystem, and supporting international students and talent who come to live in Milan.The YesMilano brand promotes an inclusive and sustainable city that is able to welcome and support younger generations.

yesmilano.it
@visit_milano on Instagram
@yesmilano on TikTok
@Milano&Partners on LinkedIn

Press contact:
KLEBER GROUP – Munich office
Silke Warnke-Rehm | Hannah Schnorbusch,
Tel: +49 (0) 89 – 28 70 230 0, +49 (0) 173 6778177
silke.warnke-rehm@klebergroup.com, hannah.schnorbusch@klebergroup.com

December 10, 2024

The DACH Tourism Insider – December

Travel Sector News

Distribution Networks

Dertour Opens New Office in Munich

Dertour Group is launching a new branch in Munich this December, accommodating around 50 former FTI employees. Located near FTI’s former headquarters at Donnersberger Brücke, the team will handle sales, product management, car rentals, and ticketing services.

Tchibo Plans to Sell Travel Again

Coffee retailer Tchibo is considering re-entering the travel business by offering select Aovo tours, including cruises, after exiting the market in 2023.

Alltours Reports Record-Breaking Year

Alltours celebrates its best fiscal year with €2.32 billion in revenue and 2.3 million guests, surpassing competitor Schauinsland.

Direct Tour Operators Rely More on Travel Agencies

Operators like Trendtours and Berge & Meer are increasingly partnering with travel agencies. Trendtours now collaborates with 3,500 agencies, while Berge & Meer has 6,400 partners.

Airlines

Aldi Sells Eurowings Tickets: New “Blind Booking” Offer

Aldi is expanding its ticket sales beyond train travel by partnering with Eurowings to offer discounted flight tickets. From late December, Aldi will sell the “Blind Booking” package for just €79.99, a special Christmas deal lower than the regular price of €88. The twist? Travelers only know their departure time and airport, while the destination remains a mystery, chosen by Eurowings. This limited-time offer is available until December 29, making it a perfect choice for those seeking an adventurous holiday surprise at a bargain price.

Decline in Domestic Flights Continues

Despite Condor’s efforts, domestic flights in Germany are dwindling. Eurowings reports a 40% reduction in routes and a 75% drop in frequency compared to 2019. Only 48% of pre-pandemic seating capacity remains this winter.

New Hong Kong – Munich Connection

From mid-June 2025, Cathay Pacific will connect another major German city alongside Frankfurt with its home airport in Hong Kong: Munich. The renowned Cathay Pacific Airways is expanding its flight offering between Europe and Hong Kong to 93 flights per week from summer 2025.

EasyJet Returns to Düsseldorf in 2025

EasyJet will resume operations from Düsseldorf Airport in March 2025, offering direct connections. However, no aircraft will be stationed at the airport. Travellers from the Rhine-Ruhr region and the neighbouring Netherlands will therefore have new options to popular European destinations. With up to nine weekly connections, easyJet is expanding its selection of flights to London-Gatwick, Edinburgh and Nice in summer 2025.

Lufthansa Expands Green Fares for Sustainable Travel

Lufthansa will roll out its “Green Fares” globally from December 4, allowing passengers to offset CO2 emissions on nearly all flights within the group.

Lufthansa Optimizes Hub Management in Frankfurt and Munich

Facing operational challenges at its Frankfurt and Munich hubs, Lufthansa is restructuring its management approach. Starting January 1, 2025, Jens Ritter, CEO of Lufthansa Airlines, will oversee Munich operations alongside his current role. Similarly, Klaus Froese, Divisional Board Member Operations, will manage Frankfurt’s hub. This new leadership strategy aims to enhance ground infrastructure, flight operations, and punctuality, addressing issues seen during peak summer periods. Improved coordination with local partners is key to ensuring reliable operations and boosting customer satisfaction.

Hotels

Marriott Hotel Coming to Mannheim

Mannheim will welcome a new Marriott hotel in late 2025. The former BBC-York office building will be transformed into a 200-room hotel, following a green light from the city.

Mountain View Hotel Willingen to Open in 2025

The Mountain View Hotel Willingen, with 200 beds, is slated to open in May 2025. Located near the train station, it will collaborate closely with the nearby Best Western Plus Hotel. The project costs approximately €15 million.

Guldsmeden Hotels Seeks New Locations in Germany

Danish hotel chain Guldsmeden is eyeing new locations in German cities with over 100,000 residents. Currently, the brand operates hotels in Berlin and Bremen.

Europa-Park and Cycling Hotels Win Sustainability Award

Europa-Park Rust and the booking plattform Fahrrad-Hotels have jointly won the German Sustainability Award in the leisure sector for their eco-friendly initiatives.

Destinations

Berlin Expands Water Tourism

Berlin plans to boost water tourism by adding more docking stations, rest areas, and electric charging points for boats. A new water route with five charging stations is set to launch in 2025, along with digital navigation tools.

Vienna Supports Top Film Productions

Vienna recently wrapped up filming for Very Best Ager starring Iris Berben and Heiner Lauterbach. This is the fourth project backed by the Vienna Film Incentive.

Taiwan Attracts Record Number of German Tourists

Demand for East Asian travel is surging, with Taiwan joining Japan and South Korea as top destinations. Increased flight capacity from Germany has fueled the growth.

Swiss Tourism Launches Escape Room Show

Destination Escape Switzerland, a new Amazon Prime series, features four German influencers solving puzzles across Switzerland to promote the country as a travel destination.

Market Insights

Gen Z discovers All-Inclusive

Gen Z discovers the all-inclusive holiday: All-inclusive holidays have continued to grow in popularity in recent years. According to an analysis by the Expedia Group, more travellers are booking all-inclusive packages than ever before. Since 2019, all-inclusive demand on Expedia and Hotels.com has risen by 70 per cent

Podcasts Gaining Popularity in Germany

Nearly 45% of Germans over 16 listen to podcasts, according to Bitkom. 72% prefer podcasts over reading, and 61% favour them over videos. Travel and vacation podcasts attract about a third of listeners.

Germans Plan More Travel in 2025

A Marriott survey reveals that over 75% of Germans plan to travel as much or more in 2025, averaging 4.5 trips. Spain, Germany, and Italy top their destination lists.

December 9, 2024

Travel Lifestyle Network expands agency network

Frankfurt, 11. November 2024 – Hanna Kleber, Founder and Honorary Chairman is pleased to announce that Travel Lifestyle Network (TLN), an international association of independent luxury and tourism communication agencies for 20 years, welcomes three new partner agencies. With the addition of these agencies, the network grows to a total of 25 members worldwide, bringing TLN’s expertise to Scandinavia, Belgium and India. “Joyvoy Studio, Glenaki and Actimedia bring extensive knowledge and experience as well as valuable local networks that will strengthen our service offering in Scandinavia, Belgium and India. Importantly, they share our core values in the network: Collaboration, Innovation and Excellence. These agencies offer our clients first-class services on an international level,” says Kleber.

Joyvoy Studio, a leading communications agency from Stockholm for the Scandinavian market. Joyvoy Studio has in-depth expertise in digital marketing and traditional PR and specializes in the travel and lifestyle segments. With a keen sense for local consumer trends and an innovative approach, Joyvoy strengthens TLN’s position in Scandinavia and opens up new opportunities for clients in a market with a high digital affinity and a strong focus on sustainability.

For Janis Pavuls, founder and CEO of Joyvoy Studio, membership of TLN is a decisive step: “We are delighted to be part of this renowned network, which offers leading communication solutions for the destination marketing, travel and lifestyle industries. Together we can open up new opportunities for our clients on an international level.”

With Glenaki, CEO Birgit Defoort, as its new representative for Belgium, the Travel Lifestyle Network (TLN) is expanding its reach in the Benelux market. Glenaki brings a deep understanding of the Belgian travel market and benefits from its strategic location to develop targeted, results-oriented customer strategies.

With the addition of Actimedia PR & Digital, a leading agency in India, the Travel Lifestyle Network (TLN) is expanding its expertise and presence in the Asian market. Actimedia is known for its comprehensive PR and digital marketing services and brings deep industry knowledge of India’s diverse lifestyle scene to the network – a valuable addition to further expand TLN’s influence in one of the fastest growing markets in the world.

Amitabh Saksena, founder and Managing Director of Actimedia, emphasizes the importance of this partnership: “India is one of the most important markets worldwide with an average annual growth of almost seven percent. With its predominantly young population, thriving private sector and growing middle class, India is increasingly becoming an important growth horizon for consumption. This dynamic opens up tremendous opportunities for global brands and service providers to cater to the rising demand in the consumer, travel and leisure sectors.” Saksena adds: “We are delighted to be part of the TLN network. This partnership gives us the opportunity to learn from our international colleagues and contribute our own expertise.”

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About Travel Lifestyle Network (TLN)

The Travel Lifestyle Network (TLN) brings together the world’s leading independent PR and marketing agencies focused on specialized services for clients in the travel and lifestyle industry. Clients include destinations, hotels & resorts, spas and wellness retreats, airlines, cruise lines, tour operators, travel agencies and brands from the food and beverage, fashion, cosmetics and luxury sectors.

TLN members are established market leaders in travel and lifestyle communication and work closely together to generate a sustainable return on investment for their clients worldwide.

Further information: https://travellifestylenetwork.com About KLEBER GROUP

KLEBER GROUP is an integrated marketing and communications agency specializing in travel, luxury and lifestyle with over 30 years of experience in the global communications industry. KLEBER GROUP is a founding member of the Travel Lifestyle Network (TLN), which has been operating globally in 45 markets for 20 years. The agency creates strategies that seamlessly increase customer awareness along the customer journey and its touchpoints. The range of services includes strategy and consulting, PR and brand communication, representation and trade marketing, social media and influencer relations, CRM as well as digital and affiliate marketing.

Other areas are Media Planning & Buying, MICE & Corporate Travel, Cross-Marketing & Broadcast.

The topic of sustainability & ESG is managed by specialists.

Further information: www.klebergroup.com

November 11, 2024

VOICE4AFRICA: A Successful Charity Auction for Moshi Kids Center in Tanzania

In a show of support and dedication to helping communities, Voice4Africa—an initiative by Kleber Group—held a successful charity auction on Instagram. Voice4Africa aims to share Africa’s inspiring stories with people around the world, promote sustainable travel to the continent, and support important local projects. This recent auction highlights our ongoing commitment to making a positive difference in communities involved in tourism across Africa.

Auction Overview: The charity auction took place during September, 2024, with the purpose of raising funds to support the construction of a classroom at the Moshi Kids Center, an initiative spearheaded by Zara Charity Tanzania. In collaboration with our generous partner, the German art collector @tanzanian_fine_art, we auctioned three beautiful Tanzanian artworks, with 100% of the proceeds going directly to the Moshi Kids Center.

The unique pieces donated included:

Hashim Bushir MRUTA: Painting “2 Peacocks in a Tree Defending Against a Snake” (30×30 cm, 1980)

Moris MBANGWENDE: Ebony sculpture “Abstract Figure Carrying a Basket of Fruit” (20 cm)

SAMAKI Likanguo: Ebony sculpture “Abstract Water Carrier with Calabash” (38 cm, circa 1970)

The auction was open to residents of Germany, Switzerland, and Austria, and was promoted across Voice4Africa’s Instagram and Facebook accounts.

Results: The auction was a resounding success. Through the active participation of our followers and network, we were able to raise a total of 1,000 EUR. All funds raised have been directly allocated to Zara Charity Tanzania for the Moshi Kids Center project.

Voice4Africa, as part of Kleber Group, is honoured to have contributed to this important cause and looks forward to continued collaboration with Zara Tanzania Charity and Zara Tanzania Adventures in the future. We thank everyone who participated in the auction and supported this important cause. Together, we are making a lasting difference.

More information:

www.voice4africa.de
LinkedIn
Instagram
Facebook

November 8, 2024