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KLEBER GROUP News
DACH Representation for Mangia’s Hotels & Resorts Collection
Bringing Italian lifestyle hospitality to the DACH market: We have been appointed to lead PR and communications for Mangia’s Hotels & Resorts Collection across Germany, Austria and Switzerland. Through strategic media relations, influencer engagement and targeted storytelling, we will support the brand’s growth and positioning as a modern expression of Italian hospitality. Our activities will focus on showcasing Mangia’s resorts in Sicily and Sardinia, including the upcoming openings of Mangia’s Costa Ragusa Borgo and Icona’s Costa Ragusa Resort in summer 2026.
Read more: LinkedIn
New PR Mandate for Croatia in Germany
Strengthening Croatia’s presence in Germany: We have been appointed to lead PR representation for the Croatian National Tourist Board in Germany, expanding our existing partnership in Switzerland. Through strategic media relations, compelling storytelling and targeted PR activities, we will support Croatia’s positioning as a premium, authentic, year-round destination in one of its key source markets.
Read more: LinkedIn
Luxury Insights
Luxury Travel Demand Shifts Towards Safer Destinations
According to Feinreisen, demand for destinations such as the United Arab Emirates and Oman has declined significantly, while Southern Europe, Canada and parts of Africa are experiencing strong growth. The shift is largely attributed to luxury travellers placing greater emphasis on perceived stability and security when choosing their destinations. The Mediterranean is currently benefiting from this trend, with Greece, Spain, Italy and Portugal seeing increased demand. Africa also continues to grow as a luxury travel destination, particularly through safari-and-beach combinations in countries such as South Africa, Namibia, Botswana, Kenya and Tanzania.
Source: countervor9.de
Luxury Cruise Lines Expand into Golf Experiences
Luxury cruise lines are increasingly combining travel with specialised experiences. Silversea has partnered with golf travel specialist PerryGolf to introduce golf-focused cruises that combine premium ocean journeys with access to world-famous golf courses. The itineraries include exclusive tee times, green fees, transfers, equipment services, hosted events and tournaments. Designed for golf enthusiasts, these cruises offer a blend of sport, leisure and luxury. The first voyages will launch in 2027, visiting destinations including the UK, Spain, Australia and New Zealand, reflecting the growing demand for experience-driven luxury travel.
Source: abouttravel.ch
The Changing Expectations of Luxury Travellers
Luxury travellers increasingly prioritise meaningful experiences over traditional luxury and status. Around 63% say extraordinary experiences are their main motivation for travelling, while cultural enrichment also plays an important role. Longer holidays are becoming more popular, with many choosing trips lasting 12–17 days or longer. Travellers now seek personal growth, emotional fulfilment and lasting memories rather than material rewards. As a result, luxury tour operators are offering tailor-made journeys with personalised activities, relaxation, flexibility and authentic experiences. The future of luxury travel is centred on individual needs and slower, more immersive journeys.
Source: fvw.de
Luxury Travel Preferences Differ Across Generations
The luxury travel market continues to grow, with younger generations shaping rising travel trends. A recent study shows that physical and mental wellbeing are key priorities, although preferences vary by age. Millennials favour wellness retreats, digital detox programmes and meaningful experiences, while Generation X prioritises relaxation and balance. Generation Z focuses on quality, sustainability and digital booking, often using AI chatbots to plan their trips. Baby Boomers continue to prefer traditional travel agencies, personalised service and luxury cruises. Overall, luxury travellers are willing to spend more on personalised experiences, while wellness and «coolcation» holidays continue to grow in popularity.
Source fvw.de
Industry Stakeholders
Cruise Operators Report Strong Summer Demand and Robust Bookings
Cruise operators such as AIDA, TUI Cruises, MSC Cruises, Costa and Phoenix Reisen are enjoying a strong summer season, with high demand and limited last-minute availability. AIDA reports excellent bookings for both 2026 and 2027, particularly for Caribbean and Asian cruises. TUI Cruises highlights the appeal of cruises as reliable, all-inclusive holidays during uncertain times. MSC and Costa also report healthy last-minute sales, driven by attractive value for money and flexible travellers. Northern Europe and the Mediterranean remain popular destinations. Phoenix Reisen has also exceeded last year’s bookings, reflecting continued customer confidence and a growing trend towards early reservations.
Source: fvw.de
Europe’s Jet Fuel Supply Faces Growing Pressure
A recent Reuters analysis highlights growing concerns over Europe’s jet fuel supply as ongoing tensions in the Middle East place additional pressure on global energy flows. With limited stock levels and a continued reliance on imports, countries including the UK, France and Germany remain particularly exposed to potential disruptions. While Europe has secured alternative supplies from markets such as the US, Canada, India and South Korea, analysts warn that jet fuel availability could remain constrained throughout the peak summer travel season. Despite the current pressures, strong travel demand and limited airline capacity mean that significant reductions in airfares are unlikely in the short term.
Source: live.euronext.com
EU Parliament Strengthens Passenger Rights for Air Travellers
The European Parliament has approved new rules to strengthen air passenger rights across the EU. Existing compensation for major delays, cancellations and denied boarding will remain in place, while claims and reimbursement procedures will be simplified. Airlines will be subject to clearer deadlines for communication and refunds. The reform also introduces stronger protections for families, passengers with reduced mobility and pregnant travellers, including free adjacent seating in certain cases. In addition, airlines must improve price transparency and allow passengers to use digital boarding passes without requiring a specific mobile app.
Sources: reisevor9.de
Last-Minute Travel Demand Gains Momentum
Alltours reports a significant increase in last-minute summer bookings as travellers return after delaying their holiday plans due to economic and political uncertainty. Destinations such as Turkey, Egypt, Greece and Spain are experiencing particularly strong demand. The tour operator expects last-minute bookings to outperform last year, supported by good availability and attractive offers. Flexibility remains essential for travellers seeking late deals, while families with fixed travel dates are encouraged to book earlier to secure their preferred options.
Source: touristik-aktuell.de
Airbnb Partners with CarTrawler to Expand into Car Rentals
Airbnb is expanding beyond accommodation by adding car rentals to its platform in partnership with Irish mobility provider CarTrawler. The new service is set to launch in the US, France, Italy, Spain and Australia, allowing travellers to book rental cars alongside their accommodation. Customers booking through CarTrawler are expected to receive benefits worth up to 20% in Airbnb credits, which can be used for stays and other services. The partnership marks another step in Airbnb’s strategy to evolve into a broader online travel platform, offering customers a more comprehensive travel experience beyond accommodation.
Source: fvw.de
AI Agents Transforming the Travel Industry
AI agents are set to transform the travel industry by changing how consumers search for, plan and book trips. Experts suggest that AI will increasingly handle travel research and provide personalised recommendations, reducing the dominance of traditional websites and search engines. However, human support will remain important, particularly for complex and high-value journeys. AI-powered search tools are already influencing traveller behaviour, making accurate and up-to-date content essential for travel companies. Challenges such as data protection, regulation and consumer trust must also be addressed. The future of travel is expected to combine AI technology with human expertise.
Source: fvw.de
Check24 Becomes Germany’s Leading Online Travel Platform
Check24 has become Germany’s leading online travel platform by sales, surpassing Booking.com in 2025. Its travel revenue grew by around 20% to nearly €9.5 billion, driven primarily by package holidays, which account for around 65% of sales. Booking.com followed closely with estimated revenue of €9.3 billion. Other major online travel agencies, including Expedia and TUI Germany, also recorded growth. Despite economic and geopolitical challenges, online travel bookings are expected to continue growing. Experts highlight that online travel agencies must strengthen their AI strategies as artificial intelligence increasingly shapes travel planning and customer decision-making.
Source: fvw.de
Europe’s Rising Travel Destinations Gain Momentum
Europe remains the world’s leading tourism region, welcoming 809 million international arrivals in 2025, representing 53% of global travel. However, demand is increasingly shifting beyond traditional hotspots towards Central, Northern and Eastern Europe. Travellers are seeking authentic cultural experiences, nature and a more balanced seasonal travel experience. Czechia and Slovenia have recorded particularly strong growth, while interest is also increasing in destinations such as Uzbekistan, Switzerland, Sweden and Denmark. Travellers aged 46–65 represent the largest market segment, with Japan developing into an important growth market. Overall, demand for travel within Europe remains strong, with further growth potential.
Adventure Tourism: A Growing Trend in Global Travel
Adventure tourism is one of the fastest-growing sectors in global travel, according to the Adventure Travel Trade Association (ATTA). Valued at around US$1.16 trillion, the market is attracting a broader range of travellers beyond traditional adventure enthusiasts. Increasingly, travellers are combining outdoor activities with cultural experiences, local cuisine and authentic community interactions. Asia leads the market, followed by Europe, North America and Latin America. With around 75% of spending remaining in local communities, adventure tourism plays an important role in supporting local economies while reflecting growing demand for authentic, sustainable and experience-led travel.
DACH Market Insights
Summer Travel Market Shows Resilience Despite Challenges
A recent market forecast by the German Travel Association (DRV) highlights the resilience of the travel industry despite geopolitical uncertainty, rising prices and changing booking patterns. The association expects summer travel revenue to increase by around one per cent to almost €57 billion, with the overall tourism year also forecast to deliver moderate growth. While geopolitical tensions temporarily slowed new bookings, demand has recovered since the end of May, with travellers continuing to prioritise holidays.
Source: reisevor9.de
Low Growth Expected in Germany’s Outbound Travel Market in 2026
Germany’s outbound travel market is expected to grow only modestly in 2026, with sales forecast to increase by around 1%. Weak demand at the beginning of the year, caused by geopolitical uncertainty, is being offset by strong last-minute bookings. Travellers are booking later, comparing prices more carefully and opting for more package holidays and all-inclusive options. Mediterranean destinations such as Turkey, Spain and Greece continue to perform well, while cruises are gaining further popularity. Domestic travel and short-haul trips by car, coach and rail are also expected to increase. Long-haul travel remains weaker due to disruptions affecting major transit hubs in the Middle East.
Source: fvw.de
Mediterranean Holidays and Cruises Lead German Travel Demand
Germany’s travel market is recovering, with bookings increasing significantly since the end of May. The German Travel Association (DRV) expects summer 2026 travel spending to rise by around 1%, reaching almost €57 billion. Many travellers are booking at short notice, creating strong last-minute demand for tour operators. Mediterranean destinations, particularly Turkey, Spain and Greece, remain the most popular, while cruises continue to perform well. Long-haul travel still faces challenges and remains below expectations. Overall, the industry remains optimistic as early bookings and strong last-minute demand continue to support summer travel growth.
Source: fvw.de
Rising Flight Ticket Prices in Germany and the Reasons Behind Them
Air fares in Germany have risen significantly, including those offered by low-cost airlines. A study by the German Aerospace Center (DLR) shows that higher prices are mainly driven by reduced flight capacity, high airport charges and taxes. Average one-way fares now range between €81 and €141. Airlines such as Ryanair and Lufthansa have reduced routes due to higher operating costs. Additional charges for luggage, seat selection and onboard catering are also increasing overall travel costs. Overall, reduced capacity, rising costs and lower competition are making air travel from Germany more expensive.
Source: wiwo.de
Austria Records Strongest-Ever Start to Summer Tourism Season
Austria has recorded its strongest-ever start to the summer tourism season, with 22.35 million overnight stays in May and June, marking a 1.5% increase on the previous year. Growth was driven by rising international demand, particularly from Germany, the Netherlands, Switzerland, Liechtenstein and the United States. Tourism State Secretary Elisabeth Zehetner credited the results to Austria’s renowned hospitality and quality standards, while highlighting the government’s long-term Vision T strategy, which aims to strengthen the sector through sustainable growth, reduced bureaucracy, improved infrastructure and greater regional value creation by 2035.
Source: tip-online.at
Columbus Takes Over on.tour
Austrian travel company Columbus will acquire long-haul travel specialist on.tour on 1 November 2026, strengthening its position in the Austrian travel market. Founded in 2015 by Christian Bruckmüller, on.tour specialises in personalised long-haul journeys, particularly to Asia. The experienced team will join Columbus, ensuring continuity for both customers and employees. Bruckmüller sees the acquisition as the right step ahead of his retirement. Columbus plans to further develop the on.tour brand, build on its expertise to support future growth and remain open to additional partnerships within the travel industry.
Source: tip-online.at
Vienna Airport Makes Security Checks Easier
From July 2026, Vienna Airport will introduce new CT scanners at all security checkpoints. Passengers will no longer need to remove laptops, electronic devices or liquids from their hand luggage. Liquids of up to two litres will be permitted. The airport has invested around €25 million in the new technology, which produces detailed 3D images of baggage and enhances security screening. The modernisation aims to make the process faster and more convenient for travellers. However, passengers are still advised to check the security requirements at their destination airports and allow sufficient time during busy travel periods.
Source: tip-online.at
Travel Demand Remains Strong Despite Global Crises
Geopolitical tensions and economic uncertainty are having only a limited impact on Austrians’ holiday plans, according to a TQS Research & Consulting survey. Around 75% of respondents say the situation in the Middle East does not influence their travel decisions. With 66% planning a summer holiday, Austrians show a stronger intention to travel than Germans. Domestic tourism remains highly popular, with nearly half choosing Austria because of its convenience, flexibility and natural attractions. Italy continues to be the leading international destination, attracting 28% of Austrian travellers. Overall, demand remains strong for both domestic tourism and traditional holiday destinations.
Source: ahgz.at
Swiss Travel Agencies Face Challenges
Swiss travel agencies are facing a challenging period due to geopolitical uncertainty, inflation and rising travel costs. A survey by the Swiss Travel Association shows that around 73% of agencies reported lower revenue than in 2025. Long-haul travel, particularly to Asia, the Middle East and Oceania, has been most affected, along with tailor-made holidays and beach destinations. Despite the downturn, most companies are not planning significant staff reductions. The outlook remains mixed, with some expecting further challenges while others are hopeful of stabilisation and future growth.
Source: travelnews.ch
New EU Rules Slow Passport Controls at Zurich Airport
Zurich Airport expects longer waiting times at passport control following the introduction of the EU Entry/Exit System (EES). The system requires travellers from outside the EU and Schengen Area to register biometric data on entry, which may slow border checks. Swiss, EU and EFTA citizens are not directly affected by the new rules. During the busy summer season, higher passenger numbers and the additional procedures could lead to delays. The airport recommends using automated passport gates where available to speed up the process and reduce waiting times.
Source: travelnews.ch
TUI Cruises Strengthens its Position in the Swiss Market
TUI Cruises considers Switzerland an important growth market, particularly for its premium and luxury cruise brands. Although Swiss travellers represent only around one percent of the Mein Schiff fleet, the company has achieved strong double-digit growth in recent years. Swiss guests are highly quality-focused and often prefer premium categories such as suites and exclusive onboard areas. TUI Cruises continues to expand its premium all-inclusive concept while targeting different groups, including families. Travel agencies remain key sales partners, supported by increased marketing, stronger partnerships and greater brand visibility in Switzerland.
Source: abouttravel.ch
Spanish Market Insights
Spanish Senior Travellers Emerge as a Strategic Segment for Outbound Tourism
According to Fundación Mapfre’s VI Senior Consumer Barometer, 13.3 million Spaniards aged 55 and over plan to travel for leisure in 2026, representing 79% of this age group. While domestic holidays remain the preferred choice, international travel is gaining momentum, with 37% planning trips abroad, up from 32% in 2025. One in three intends to visit another European country. Seniors now account for 33.7% of Spain’s leisure and tourism spending and are becoming increasingly digitally engaged, with 80% active online. Cultural tourism is also a priority, with 72% planning to visit museums, exhibitions or cultural events at least once a year.
Source: nexotur.com
Sports Events Drive Growth in Spain’s Travel Industry
Sports tourism generated more than €3.6 billion in Spain in 2025, with over 5.4 million trips linked to sporting events. International arrivals for sports tourism rose by 16.1%, surpassing 1.7 million visitors. Major events such as the Champions League, Formula 1 and the FIFA World Cup are driving demand, prompting more travel agencies to specialise in the sector. Companies including Ávoris and VB Group have expanded their sports travel portfolios, while premium packages for major international events are creating new business opportunities and reinforcing the growing importance of sports tourism.
Source: hosteltur.com
Volāre Launches as a New Premium Travel Agency
Volāre has entered the Spanish market with a luxury travel concept focused on personalised experiences rather than traditional package tours. Founded by Exoticca’s Jesús Rodríguez, the agency offers private Spanish-speaking guides, carefully selected luxury hotels, private airport transfers and flexible itineraries tailored to travellers’ preferences. The company aims to redirect more investment towards the customer experience instead of traditional distribution channels. Reflecting wider trends in the premium travel market, Volāre targets high-end travellers seeking authenticity, cultural immersion, flexibility and bespoke service.
Source: meet-in.es
Polish Market Insights
World Cup 2026 Drives Increased Travel Interest in Spain and Argentina
The 2026 FIFA World Cup has boosted travel interest among Polish travellers, particularly in Spain and Argentina. According to Skyscanner data, searches for flights from Poland between 11 and 19 July rose by 69% year on year for Argentina and by 23% for Spain. Demand was especially strong for less obvious destinations, with Menorca recording a 279% increase in searches, followed by Bilbao (106%), Buenos Aires (68%) and Seville (60%). The data suggests that major sporting events can influence travel choices beyond the best-known cities, encouraging travellers to explore destinations with a stronger local character and a less crowded atmosphere.
Source: waszaturystyka.pl
Polish Travellers Increasingly Prefer Independent and Flexible Holidays
Polish travellers are increasingly organising holidays independently rather than choosing traditional all-inclusive packages. According to a Rankomat.pl survey, although 57% have taken an all-inclusive holiday, only 15% consider it their preferred option. Instead, 32% prefer to arrange their own transport, accommodation and activities, while 31% favour active holidays and sightseeing. Avoiding mass tourism motivates 26% of respondents, and 24% seek closer contact with local culture and cuisine. Cost also remains important, with many travelling outside the peak season, choosing cheaper accommodation, booking early or planning every aspect of the trip themselves.
Source: waszaturystyka.pl
Middle East Conflict Influences Holiday Plans for Nearly One in Three Poles
The ongoing conflict in the Middle East has influenced the 2026 holiday plans of 29% of Polish travellers, according to research commissioned by Rankomat.pl. Rising air fares were cited as the main concern by 17% of respondents, while 12% said they had changed or cancelled their original destination. However, the majority of Poles have not altered their travel plans. Around 71% said the situation had no impact on their holiday arrangements, either because they were not planning to travel to or through the region or because they did not intend to travel abroad. Domestic tourism remains the most popular choice, with 52% planning a holiday in Poland, followed by destinations within the EU (19%) and countries outside the EU (12%).
Source: waszaturystyka.pl
‘Deadzone Travel’ Gains Ground as Poles Seek a Digital Detox
More Polish travellers are choosing holidays in places with little or no mobile signal to disconnect from work and digital distractions. According to Slowhop, bookings have risen by 20% year on year, while over 60% of its accommodation consists of secluded houses and cabins designed for privacy and tranquillity. The trend reflects a growing demand for genuine rest: 72% of Poles reduce their use of the internet and social media while away, 21% disconnect almost completely, and 44% believe holidays without internet access are more relaxing than those spent constantly connected.
Source: waszaturystyka.pl
UK Market Insights
Uncertainty Drives UK Travellers Back to Travel Professionals
New research from ABTA shows that 31% of UK travellers are now more likely to book through a travel agent or tour operator following recent geopolitical events. The main reasons cited are expert knowledge (53%), specialist advice (44%) and the financial protection offered by package holidays (41%). The findings suggest that trust, reassurance and professional guidance are becoming increasingly important factors in travellers’ booking decisions.
Source: abta.com
UK Travellers Continue to Prioritise Holidays Despite Economic Pressures
Recent research by Travel Weekly and The Harris Poll UK found that UK consumers remain committed to overseas travel despite ongoing economic and geopolitical uncertainty. The proportion of people who are “very likely” to take an overseas holiday this summer has risen to 29%, while the number who are “not confident” about travelling abroad has fallen by 10 percentage points. The findings indicate that consumer confidence is recovering, with more people prepared to book holidays as geopolitical concerns ease, although value for money and financial security remain key considerations.
Source: travelweekly.co.uk
Cooler Destinations Gain Ground with UK Travellers
Repeated heatwaves across southern Europe are prompting more UK travellers to consider cooler summer destinations. Booking platforms have reported significant increases in demand for Norway, Sweden, Denmark and Iceland, suggesting that climate resilience is becoming an increasingly important factor in destination choice. While Mediterranean destinations remain popular, the trend highlights a gradual shift in traveller behaviour as more holidaymakers seek cooler climates during the summer months.
Source: ft.com
Africa Market Insights
New Entry Rules for South Africa
Since 1 July 2026, all travellers entering or leaving South Africa must complete an online Traveller Declaration before their journey. The new system is designed to simplify customs procedures, speed up border controls and improve security. Travellers must provide their passport details, travel information and contact details, and declare certain goods or large amounts of cash. The declaration can be submitted online up to 24 hours before departure. Passengers who do not complete it in advance can receive assistance at the border, although providing incorrect information may result in delays or penalties.
Source: travelnews.ch
South African Routes Top Africa’s List of Unserved Markets
Embraer’s 2026 Africa Connectivity Report identifies 55 intra-African city pairs with sufficient demand to support direct flights but no existing non-stop service. Three South African routes rank among the top ten: Cape Town–Lagos is first, up from fourth last year; Cape Town–Lusaka is second; and Durban–Mauritius has climbed from 13th to sixth. The report says the latter could support three weekly non-stop flights using 120-seat aircraft. Its key finding is that the main constraint is not traveller demand but matching each market with the right aircraft and flight frequency, a distinction relevant to Southern African destinations seeking improved air connectivity.
Source: tourismupdate.com
Trade Booking Intent for South Africa’s First Beach & Safari Resort Remains Low
A Tourism Update poll of the Southern and East African travel trade found that only 7% of respondents are currently booking Club Med South Africa Beach & Safari, the brand’s new resort in northern KwaZulu-Natal, which opened this month as Club Med’s first combined beach and safari resort. Some 71% said they are not booking the property, while 22% are not tour operators and therefore do not book products directly. The findings suggest trade uptake is lagging behind the marketing buzz, making the resort’s booking performance a key indicator of how quickly this new product category gains traction in packaged itineraries.
Source: tourismupdate.com
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