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From Morocco’s ancient kasbahs and South Africa’s cinematic coastlines to Rwanda’s lush volcanoes, Africa’s breathtaking backdrops are captivating global audiences. As more international film and television productions choose African locations, a powerful trend is emerging: cinematic storytelling is inspiring real-world exploration. Viewers are turning into travelers, eager to experience the landscapes behind their favorite stories.
Between late 2023 and mid-2025, South Africa alone attracted over €125 million in film industry investment. But it’s not just the usual destinations seeing growth. Countries like Angola are stepping into the spotlight, leveraging their untapped natural beauty and cultural richness to attract global filmmakers and sustainably-minded tourists alike. Angola in particular is gaining attention for its potential as a new frontier for film production. With its dramatic coastline, expansive savannas, and vibrant urban life, the country offers an authentic, unexplored canvas for storytelling. Industry insiders and creatives are recognizing Angola as a place where cinematic dreams can be realized—and where tourism can thrive in harmony with local culture and communities.
Hanna Kleber, founder of Voice4Africa and the KLEBER GROUP, emphasizes Africa’s growing role in the global creative landscape:
“Africa is increasingly recognized as a creative destination, especially for filmmaking. Festivals like the Durban International Film Festival and the Africa International Film Festival in Lagos have achieved international stature, signaling that something significant is unfolding here.”
This growing recognition is not just an industry shift—it’s a movement. Film is opening doors for African countries to tell their own stories, support local talent, and welcome a new wave of curious, conscious travelers. As countries like Angola invest in both production infrastructure and sustainable tourism models, they are poised to benefit from this global interest while preserving the soul of what makes them unique.
With every scene shot and every story told, Africa is not just capturing imaginations—it’s claiming its place on the world stage.
To read the full article on reisenEXCLUSIV, click here.
Picture: © Thomas Thadewaldt, DIAMIR Erlebnisreisen
