The current German travel market is booming. In 2023, 55 million Germans took vacations of five days or more; this is a rise from the previous year but slightly below 2019 levels. Spending on vacations surged to a record €87 billion, with international trips accounting for 78% of the total. Although the number of trips is lower, expenditure has continued to surpass 2019 levels by €13 billion.
The average vacation length increased to 13.1 days, longer than in previous years. FUR’s 2024 travel analysis shows that despite economic challenges, Germans are optimistic about traveling, with 73% planning trips in 2024. Of these, 41% have chosen their destinations, and 32% are still deciding. In 2023 Spain was the top destination, followed by Italy, Turkey, Croatia, and Greece; long haul travel reached an all-time high.
Looking ahead to 2024, Germans remain optimistic about their travel plans. 73% are certain they will travel, with 41% having already decided on a destination and 32% still undecided. This represents an improvement from the previous year and aligns with pre-pandemic trends. Even with potential financial constraints, many priorities vacation spending, suggesting a positive outlook for the tourism industry in 2024.
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