Creating synergies

TOGETHER WE ARE STRONGER

KLEBER GROUP has created further areas of expertise by acquiring companies and incorporating partners to create effective synergies in different fields of knowledge. Integrating our own sustainability company, fostering communication and enhancing investment in Africa and tackle the high-end luxury travel segment, leverages unique synergies and expertise. 

THE GROUP

The Travel Lifestyle Network (TLN) was founded almost 20 years ago as a global alliance of travel and lifestyle communications specialists sharing their know-how of their respective local markets. The Travel Lifestyle Network was co-founded by Hanna Kleber and now covers 39 markets globally. We develop multi-country projects providing differential value to our clients. At TLN, independent agencies of renowned excellence share the same quality standards and work together as one company, creating efficiency and synergies for our clients.

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Journeyable is an inclusive platform designed to connect individuals with disabilities to accessible travel experiences.
It allows destinations and tourism stakeholders to showcase their accessibility features, ensuring to reach this community effectively.
Disabilities encompass a wide range of conditions, not just mobility issues but also hearing, vision, and other impairments.
Journeyable underscores the importance of inclusion in travel—not just as a moral obligation but as a societal duty fostering dignity, enriching lives, and unlocking significant economic benefits for all involved. 

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KognAitive, the AI division of KLEBER GROUP, enhances efficiency and cost-effectiveness for tourism businesses such as tourism boards, hotels, airlines, and travel agencies with customized AI solutions.

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The Red Karpet Klub by KLEBER GROUP targets high-impact travellers with a strategy to elevate destinations into premier high-end locales. Our approach includes comprehensive market analysis, stakeholder engagement, and robust communication to transform destinations into symbols of luxury, sustainability, and exclusivity. Through detailed analysis, strategic collaboration, and innovative marketing, we ensure substantial benefits and position destinations as coveted spots for luxury travelers.

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Voice4Africa is a multidisciplinary task force focused on creating a collaborative platform for specialists and stakeholders. Its primary aim is to collectively safeguard, invigorate, and strategically position African destinations. The initiative seeks to contribute to the long-term growth and development of the African travel industry through sustainable practices that benefit local businesses and communities.

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ReThinking Africa (RTA) is a German-founded economic initiative that unites prominent players, investors, and industrial companies to encourage equitable investments in Africa. RTA promotes economic investments across various sectors in African countries. The founders believe that such funding enhances education, creates jobs, and fosters a sustainable economy. KLEBER GROUP, a founding member of ReThinking Africa, represents the tourism sector in this cross-industry initiative.

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DIYYAFAH is a new digital B2B hub for Saudi Arabia’s tourism sector, bringing together hotels, airlines, cruise lines, and other industry players on one unified stage for the very first time.

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We don’t just talk about sustainability, we live sustainability. Water, as one of our most important resources, is at the center of all AKUA’s activities. Protecting the vital resource of water and making a positive contribution to humanity’s water problems is the goal of AKUA. The project is part of KLEBER GROUP and works to pave the way to make destinations and companies associated with the tourism and lifestyle sector more sustainable. AKUA focuses its efforts on solutions that consider the 4Rs – “Reduce, Reuse, Recycle and Rethink”.

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SUIND focuses on sustainable agriculture management, a key factor in sustainable tourism. Dedicated to reducing global crop losses through pioneering technology, SUIND aims to revolutionize agriculture. The autonomous drones and AI-driven systems enhance crop analysis, monitoring, and spraying. The AI-driven crop protection system offers early detection and strategic guidance. This technology improves yields, promotes sustainability, and supports efficient global food production, addressing the growing demand amidst climate challenges.

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MEMBERSHIPS

The German Travel Association (DRV) is the leading representative body of the German travel industry, uniting tour operators, travel agencies, and tourism service providers. The association is committed to sustainable framework conditions, digitalization, and securing skilled workers in the industry. We have been a member since 2025 and benefit from the strong network, practical support, and political voice of the DRV.

www.drv.de

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The asr – Alliance of Independent Travel Companies – Federal Association e.V. represents the interests of owner-managed, medium-sized travel companies, independently of large corporations. The association actively advocates for fair political conditions, digitalization, and the strengthening of the tourism-based SME sector at both national and European levels. We have been a member since 2025 and value the hands-on exchange and strong network of the association.

www.asr-berlin.de

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Corps Touristique e.V. – an association of international tourism organizations, bringing together country and regional representations from all continents based in Germany, along with a network of associated members from the travel and media industries.

www.corps-touristique.de

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UN Tourism—the specialized United Nations agency dedicated to promoting sustainable tourism—recognizes the private sector as a key partner in advancing its mission. As the only UN agency that includes private sector members in its governance structure, UN Tourism fosters collaboration between tourism public and private entities to address shared challenges and opportunities in the industry.

Want to know more? Click here.

 

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TLN is a global alliance of travel and lifestyle communication specialists.

The Travel Lifestyle Network is a global collective of leading independent, like-minded PR and Marketing Communications agencies providing specialist services to clients in the travel and lifestyle sectors. Clients span tourism boards, destinations, hotels and resorts, spas and wellness retreats, visitor attractions, airlines, cruise lines, tour operators and travel agents, food and beverage brands, fashion houses, cosmetic companies and luxury labels. Our network members are market leaders in travel and lifestyle communications, with the ability to work collaboratively to achieve valuable return-on-investment for clients across the globe.

With 25 member agencies, over 350 industry professionals and over 500 clients, TLN spans 50 markets all over the world.

From traditional PR programs to wholly integrated marketing campaigns, TLN members offer the full suite of communications services. The solutions we provide are based on strategic planning, sound research and analysis and are devised to achieve real and measurable results – on time and on budget. Working collaboratively with our network partners, member agencies craft campaigns that combine the advantages of global reach with local market knowledge.

Our network operates worldwide, with representative agencies spanning all regions including Asia, the Americas, Europe and Oceania. Our members share a mutual pursuit of excellence in both campaign execution and client service.

travellifestylenetwork.com

JOURNEYABLE by KLEBER GROUP represents a pioneering step toward inclusive travel. While laws introduced over three decades ago ensured access to public spaces, the travel sector’s understanding of inclusivity has significantly evolved, driven by industry leaders raising awareness and setting new standards.

A crucial development will occur in June 2025, when new EU regulations on digital inclusion will impact hotels, tourism boards, and travel providers, guiding them to enhance their digital offerings for underserved groups. Together with JOURNEYABLE, KLEBER GROUP aims to lead the way in this area.

Foundes by Tony Colantonio and Fred Maahs Jr., the U.S.-based platform also offers diverse features such as filtering content by travel type, providing information on accessible airports and cruises, and showcasing exclusive episodic series featuring prominent community members such as internationally renowned surfer Bethany Hamilton. Testimonials from Paralympic athletes and other travelers offer valuable insights and inspiration, encouraging others to explore the world comfortably and responsibly.

journeyable.org

KOGNAITIVE is KLEBER GROUP´s pillar of AI in tourism. Combining the technical expertise of Canaia and the tourism expertise KLEBER GROUP, KOGNAITIVE brings innovative AI solutions to the tourism industry.

The goal is to provide cutting-edge AI solutions specifically tailored to the tourism sector. KOGNAITIVE is dedicated to democratizing artificial intelligence, making it accessible and comprehensible for businesses of all sizes within the industry. 

Our mission is to empower these businesses to leverage AI for greater efficiency, innovation, and growth.

By offering practical, user-friendly AI applications, KOGNAITIVE enables companies to streamline operations, make informed decisions, and achieve greater success, all while enhancing customer service and maintaining a competitive edge in the tourism industry.

KAITI is KOGNAITIVE´s AI platform based in three specific solutions:
An AI Talent, an AI Elevate and an AI Assist platform.

The Red Karpet Klub by KLEBER GROUP, an exclusive initiative aimed at transforming select destinations into top-tier luxury locales, goes beyond traditional methods by introducing a comprehensive framework that integrates the creation of luxury experiences and the development of cutting-edge products tailored to the sophisticated demands of high-end travelers. Our approach is reinforced by strategic marketing and PR campaigns designed to highlight the unique qualities of each destination, making them not just exclusive, but also highly desirable within the global luxury market.

In addition to these efforts, we place significant emphasis on fostering international connections through exclusive events and networking opportunities. These gatherings bring together key industry stakeholders—ranging from tour operators and airlines to luxury influencers and investors—creating a platform for meaningful exchanges and collaborations that drive sustained growth. By closely involving local stakeholders through interdisciplinary workshops and continuous dialogue, the Red Karpet Klub ensures that destinations not only meet the expectations of luxury travelers but also evolve in a way that respects and enhances their unique cultural and environmental identity.

This comprehensive strategy allows destinations to stay ahead of market trends and continuously refine their offerings, securing their position as premier locales in the ever-competitive luxury tourism sector.

Red Karpet Klub

Voice4Africa is an initiative of the KLEBER GROUP that builds on decades of expertise in the African travel market. We use our agency’s broad network in the DACH market to develop and implement customised communication strategies for Africa and its diverse travel destinations.

Launched in the midst of the pandemic, Voice4Africa is dedicated to promoting the sustainable establishment and development of African tourism. The focus is on local entrepreneurship and innovative business models that attract investment, create jobs and increase the prosperity of the African population. The promotion of women and young people is a particular concern of ours.

Through our extensive network, which includes media, publishers, embassies, airlines and tour operators, we join forces to strengthen Africa’s voice and influence worldwide. Together, we are working to establish tourism as a driving force for sustainable development and international understanding.

We provide travellers with reliable information about Africa’s rich diversity and are committed to making the travel industry more environmentally friendly and inclusive. Our approach recognises the significant potential of tourism to positively impact the African continent in the areas of environmental protection, heritage preservation, diversity and economic growth.

With the support of international partners, we are committed to further consolidating Africa’s economic position and realising the continent’s enormous potential.

voice4africa.de

ReThinking Africa (RTA) is a new open German business initiative that is committed to changing the perspective on Africa. In the public perception, Africa is seen as the continent of the three ‘Cs’: crisis, corruption, conflict. Despite the unmistakable problems of our neighbouring continent, this image is skewed because, firstly, it suggests that Africa is homogeneous and, secondly, it fails to recognise the progress that individual countries and regions have made in recent decades. We therefore counter the three ‘Cs’ with four ‘Ws’: Dignity, Consistency, Effectiveness and Efficiency. It is about cooperation on an equal footing that combines the potential for local economic and social development with business models in Germany in a coherent way.

These four ‘Ws’ are most likely to be realised by intensifying fair economic relations that create jobs and income on both sides; ideally, this is done through trade and investment, with the latter being the more sustainable strategy. In terms of investment relations, RTA is in favour of a more pragmatic Africa policy. With new approaches, it wants to move away from the traditional cliché of an entire continent as a development project for people in need. The new institution’s motto is to develop the economy, create jobs and create win-win situations for both sides through sustainable investment.

The aim of the RTA is to identify specific projects with the involvement of African business partners and to develop them with the help of relevant companies and financial institutions. The new organisation is committed to directly linking the networks of industrial partners, investors and entrepreneurs in Africa and Europe to promote new business models and partnerships. RTA also wants to facilitate their access to capital. As an important prerequisite for political stability in the respective countries, the aim is to create sustainable jobs through local value creation.

With Voice4Africa, Kleber Group is the contact partner for the tourism division of the ReThinking Africa Initiative, utilising its global network in the travel industry.

https://rethinking-africa.com

DIYYAFAH is a new digital B2B hub for Saudi Arabia’s tourism sector, bringing together hotels, airlines, cruise lines, and other industry players on one unified stage for the very first time. Developed by KLEBER GROUP and DISCOVERY GROUP, the platform combines international communication and marketing expertise with more than two decades of on-the-ground experience in the Saudi Arabian market. Inspired by the Arabic term Ḍiyāfah – meaning hospitality – DIYYAFAH fosters collaboration, enhances global visibility, and provides more efficient and transparent access to the Kingdom’s diverse tourism landscape.

Learn more at www.diyyafah.com

Akua

Leading water sustainability in tourism

AKUA, the sustainability division of KLEBER GROUP, specializes in sustainable tourism – water management. By addressing climate change and water scarcity, AKUA offers tailored solutions based on the “4 Rs”: Reduce, Reuse, Recycle, and Rethink. Combining technological expertise with effective communication strategies, AKUA ensures the implementation of state-of-the-art technologies while achieving credibility and authority. This provides long-term economic benefits, positioning clients as leaders in sustainable tourism.

AKUA is a preeminent consultancy specializing in sustainability, renewable resources, especially water management and its strategic communication for the tourism industry. Leveraging extensive industry connections and a profound understanding of tourism dynamics, AKUA offers specialized solutions tailored to meet the unique needs of its clients.

In a world where sustainability is more crucial than ever, AKUA bridges the gap between cutting-edge technologies and effective communication to position destinations and tourism companies at the forefront of the markets.
AKUA focuses on the transformation towards water sustainability in the tourism sector. By leveraging our industry insights, technological expertise, and strategic marketing, we do not only meet the growing demands for environmental responsibility but also provide our clients with a definitive competitive advantage.

Our comprehensive approach sets new benchmarks and standards within the industry as sustainable water management is not just a necessity; it is a responsibility we owe to our planet and future generations.

akua-solutions.com

Revolutionizing Agriculture for a Sustainable Future

SUIND is a company of the KLEBER ecosystem that pursues the Group’s sustainability ambitions. It recognizes that agriculture is the backbone of society yet faces significant challenges today. The company is driven by the belief that technology can provide the solutions needed to overcome these obstacles and make a tangible impact on the lives of farmers and communities worldwide.

Founded with a focus on integrating AI and robotics into agriculture, SUIND aims to combat crop loss and enhance productivity. Their successful pilot projects in India, targeting small and medium-sized farms, have led to a remarkable 15% increase in yield for participating farmers.

At the forefront of agritech innovation, SUIND is committed to transforming agriculture into a more efficient, sustainable, and productive sector. Their vision is clear: to harness cutting-edge technology to tackle one of the world’s most pressing challenges — food security. Through their efforts, they empower farmers to protect their crops, maximize yields, and contribute to feeding the global population. SUIND invites others to join in their mission to create a sustainable agricultural future.

https://suind.com

UN Tourism—the specialized United Nations agency dedicated to promoting sustainable tourism—recognizes the private sector as a key partner in advancing its mission. As the only UN agency that includes private sector members in its governance structure, UN Tourism fosters collaboration between tourism public and private entities to address shared challenges and opportunities in the industry.

With an international network of 500 entities—including for-profit companies, universities, destinations, associations, and NGOs—the Affiliate Membership provides a unique platform for engagement, dialogue, and collective action. This international network facilitates knowledge exchange, strengthens synergies among key tourism stakeholders, and contributes to the UN Tourism’s mission while advancing the achievement of the United Nations Sustainable Development Goals (SDGs).

Affiliate Members