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Frankfurt am Main/Grand Cayman, Cayman Islands, 12 August 2025 – The Cayman Islands Department of Tourism (CIDOT) announces that, following a multi-stage tender process, the KLEBER GROUP has been selected as the agency for the DACH region – Germany, Austria and Switzerland.
The KLEBER GROUP will work with the travel industry in these markets to strengthen the positioning of the Cayman Islands and attract high-quality travellers to the destination, thereby supporting CIDOT’s market diversification strategy. The KLEBER GROUP has more than 30 years of experience in the global communications industry and specialises in travel, luxury, and lifestyle. Trade marketing activities for the Cayman Islands will be led by Monika Diez Gansert, Strategic Director, and Ninnan Stenmark Åhlén, Senior Trade Consultant. Both Diez and Stenmark Åhlén have more than 15 years of experience and expertise in destination marketing.
CIDOT is actively working to balance seasonal fluctuations in the Cayman Islands tourism industry and create a more resilient sector by expanding the destination’s source markets. The KLEBER GROUP will play an important role in this strategy, as its collaboration with the travel industry – including tour operators, travel agencies, and online travel agencies (OTAs) – will raise awareness of the Cayman Islands and promote partnership opportunities for local industry partners in Germany, Austria, and Switzerland. The focus will also be on the luxury travel segment and expanding distribution channels. The goal of the KLEBER GROUP’s strategy and tactics is to increase visitor numbers from the DACH region.
“Travellers from the DACH region, particularly from Germany, are known for their preference for international travel – they often stay longer and spend more per trip than the European average. This is a valuable opportunity for the Cayman Islands, as our offering of beaches, culinary experiences, and unique activities aligns perfectly with the preferences of DACH travellers,” said Rosa Harris, Director of Tourism. “We already welcome visitors from these markets and are confident that the KLEBER GROUP, with its experience in strategic destination marketing, extensive network, and strong industry relationships, will develop and implement a strategy to tap into these markets.”
She further elaborated on CIDOT’s strategy: “Looking ahead, we want to ensure that our industry is resilient and able to withstand market disruptions. Therefore, it is essential to expand beyond our traditional source markets. We look forward to improvements under the Owen Roberts Airport master plan, including the runway extension, which will allow for non-stop flights from Europe. Our partnership with the KLEBER GROUP plays a key role in our aviation strategy, as we work with European airlines to demonstrate the demand for the Cayman Islands from these markets.”
“The CIDOT team invited several of our KLEBER GROUP account managers on a trip during which they visited all three islands and met with local stakeholders. This trip helped the KLEBER GROUP further refine its strategy for the Cayman Islands and identify opportunities for partnerships with the DACH travel industry by experiencing our product offerings first-hand.”
“We are proud to represent the Cayman Islands Department of Tourism in the DACH region,” said Julia Kleber, CEO of the KLEBER GROUP. “Our team had the opportunity to experience the destination first-hand and was impressed by its world-class offerings – from top hotels and restaurants to unique experiences such as Stingray City, bioluminescent bays, and the diversity of the three islands. We look forward to expanding the Cayman Islands’ presence in the distribution network and contributing to increased visitor numbers.”
About KLEBER GROUP
KLEBER GROUP is an integrated, first-class marketing and communications agency specialising in travel, luxury, and lifestyle, with more than 30 years of experience in the international communications and travel industry. The agency’s 360-degree approach delivers compelling storytelling for our brands, seamlessly increasing awareness along the customer journey and its touchpoints, with impactful and data-driven strategies that contribute to clients’ business goals. The KLEBER GROUP offers a comprehensive range of services aimed at delivering consistent and unique brand experiences, including tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, social media and influencer marketing, CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, as well as sustainability & ESG. For more information: www.klebergroup.com
Contact:
KLEBER GROUP
Ninnan Stenmark
Senior Trade Consultant
Tel: +49 173 4953 494
E-mail: ninnan.stenmark@klebergroup.com
Grand Cayman, Cayman Islands
Public Relations
Tel: (345) 949-0623
E-mail: pr@caymanislands.ky
Picture rights: © The Cayman Islands Department of Tourism