KLEBER GROUP CONTINUES COLLABORATION WITH TAIWAN TOURISM

Frankfurt am Main / Taipei, January 21, 2026 – KLEBER GROUP Consulting GmbH continues to manage press and communications activities for the Taiwan Tourism Administration in the DACH market in the new year. Following a successful start last year, the collaboration was extended at the turn of the year. The goal remains to sustainably strengthen Taiwan’s positioning as a versatile and inspiring travel destination in Southeast Asia.

As part of the continued mandate, KLEBER GROUP is once again responsible for ongoing media activities in the German-speaking region. This includes the regular placement of destination- and topic-specific content in travel-focused media, organizing individual on-site research trips as well as guided influencer, blogger, and group press trips (currently for the Lantern Festival 2026 in Chiayi), developing trend-based thematic approaches, facilitating interviews with quotable representatives of the Taiwan Tourism Administration, and supporting media inquiries. For key and focus media, there remains the possibility to request individual press trips on a non-binding basis, which—depending on the topic, target audiences, local capacities, and client approval—can be supported.

Another focus is on the targeted engagement of travel trade media as well as direct communication with travel agencies. The aim is to continuously provide travel agents with up-to-date information and to sustainably strengthen the core messages of the Taiwan Tourism Administration through collaborations with renowned tour operators. In addition, a group trip is planned for tour operators who have not yet included Taiwan in their portfolio.

Content-wise, the campaign builds on and further develops the key focus areas established last year. The focus remains on backpacking and individual travel, culturally interested middle-aged audiences, family trips, and Taipei as an attractive stopover and transit destination. Taipei stands out in particular due to its short flight times to numerous destinations in Southeast Asia and Australia, offering travelers the opportunity to enrich their journey with authentic urban and cultural experiences.

Additionally, a segment is receiving increased focus, positioning Taiwan more prominently as an attractive starting point for regional travel: cruises departing from the island. The international cruise ports of Keelung in the northeast and Kaohsiung in the southwest of Taiwan serve as modern, well-equipped home ports with direct connections to urban centers and cultural highlights. From here, a variety of routes open up to Japan, South Korea, Southeast Asia, and other destinations in the Western Pacific.

Julia Kleber, CEO KLEBER GROUP, comments on the contract extension: “The continuation of our collaboration with the Taiwan Tourism Administration reflects the trust placed in the strategic and operational work of our dedicated team. Taiwan’s appeal provides an ideal foundation for this: the country is an exceptionally diverse destination, uniquely combining safety, nature, culture, and modernity. We are very much looking forward to continuing this successful partnership and effectively sharing Taiwan’s stories in the relevant markets in the year ahead.”

Arthur Hsieh, Director of the Taiwan Tourism Administration in Frankfurt am Main, emphasizes the importance of the partnership: “Continuity and strategic alignment are crucial for a strong media presence in our target markets. Our collaboration with KLEBER GROUP has proven extremely valuable over the past year. Their deep understanding of the media landscape in the DACH region, extensive knowledge of Taiwan, and clear, content-focused approach align perfectly with our communication objectives. We look forward to continuing this journey together.”

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of industry experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands along the entire customer journey—through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, as well as social media and influencer marketing. The portfolio is further complemented by CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, and sustainability & ESG. In addition, KLEBER GROUP expands its offerings with innovative services such as AI video and S-Buyer—a strategic tool that uncovers the emotional, behavioral, and symbolic motivations of target audiences.

More information: www.klebergroup.com.

About Taiwan

Taiwan is located approximately 160 kilometers off the southeast coast of China in the Western Pacific and combines modern metropolises with breathtaking nature, Far Eastern charm, and cultural richness on a land area roughly the size of Switzerland. The vibrant capital, Taipei, impresses with a spectacular skyline set against a subtropical mountain backdrop, dominated by the world-famous Taipei 101. It captivates visitors with its lively, welcoming atmosphere and a high level of travel safety. Culinary offerings in Taiwan are equally fascinating, ranging from authentic street food at its famous night markets to regional and indigenous specialties, as well as award-winning fine dining.

Taiwan’s natural landscapes are as diverse as they are impressive: dense rainforests, majestic mountains, rugged coastlines, tranquil plains, and idyllic coral and volcanic islands shape the scenery. In the bustling cities, centuries-old traditions merge with modern lifestyles, making Taiwan a unique travel destination that harmoniously blends tradition and progress.

More information: www.taiwantourismus.de.