KLEBER GROUP expands into Italy with new office in Milan

Zurich/Milan, 1 September 2026 – KLEBER GROUP, a globally integrated communications, marketing and consulting agency operating at the intersection of travel, tourism, lifestyle and luxury, is expanding its European footprint with a new office in Milan. The expansion strengthens KLEBER GROUP’s presence in one of Europe’s key tourism economies, enabling international destinations and hospitality brands to grow their presence in Italy while connecting Italian tourism businesses with international markets.

A strategic move into the Italian market

Italy combines strong outbound travel demand with a well-established inbound tourism sector, creating significant opportunities for international destinations, hospitality brands and Italian tourism businesses alike. According to Banca d’Italia, Italian travellers spent €34.1 billion abroad in 2025, an increase of 3.2% in nominal terms and 6.2% in real terms compared with 2024. On the inbound side, according to ISTAT, foreign visitors accounted for 56.5% of all overnight stays in Italy in Q4 2025, with international overnight stays increasing by 5.1% year on year.

This dual market dynamic drives KLEBER GROUP’s growth in Italy, with Milan, the country’s leading business hub, serving as the Group’s on-the-ground base for strengthening the agency’s presence and creating further synergies across its international locations.

Local expertise, international impact

Antonella Rossi, Director Business Development Italy, will lead KLEBER GROUP’s activities in Italy from the Frankfurt office. She brings more than 20 years of experience in international tourism, destination marketing and strategic market development. Throughout her career, she has built an extensive network across the European and Italian tourism industry, developing strong relationships with destinations, travel trade partners, institutions and key industry stakeholders. She will focus on business development, strengthening strategic industry relationships and identifying new opportunities for both international and Italian clients.

Based in Milan, Gloria Peccini, Director Communications Italy, oversees KLEBER GROUP’s PR and communications activities in Italy, while also contributing to trade and business development. Bringing more than 30 years of experience across tourism, hospitality and aviation, she has established strong relationships across the Italian media and travel industry. By combining in-depth local market knowledge with KLEBER GROUP’s international expertise, she will strengthen the Group’s presence in Italy and advise clients in the market.

“Italy is a strategically important addition to our growing European presence. Its position within Europe and proximity to several markets where KLEBER GROUP is already established offer valuable potential for closer cross-market collaboration. At the same time, our office in Italy gives us the local understanding, relationships and market access needed to serve clients effectively. Being present in the markets where our clients operate is fundamental to the way we work. It enables us to better understand local market dynamics and evolving client needs while strengthening both our inbound and outbound business – supporting international clients in growing their presence in Italy and helping Italian destinations and tourism businesses expand across international markets. For us, successful international growth is about combining strong local expertise with an international perspective. That is how we create meaningful connections between markets, unlock new opportunities and deliver lasting value for our clients,” says Julia Kleber, CEO KLEBER GROUP.

About KLEBER GROUP    

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, Italy, UK, UAE, South Africa and Angola as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups.

For more information, visit our  Website ; LinkedIn

Contact:

Julia Kleber

CEO KLEBER GROUP

+49 173 3453240

julia.kleber@klebergroup.com

Antonella Rossi

Director Business Development Italy

+ 49 172 6170537

antonella.rossi@klebergroup.com

Gloria Peccini

Director Communications Italy

+ 39 338 918 8294

gloria.peccini@klebergroup.com

Picture rights: © KLEBER GROUP

From left to right: Antonella Rossi, Director Business Development Italy; Julia Kleber, CEO KLEBER GROUP; and Gloria Peccini, Director Communications Italy.