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Luxury Oasis in Phuket Appoints Munich-Based Hospitality & Lifestyle Unit of the Communications Agency
Frankfurt/Munich, July 3, 2025 – KLEBER GROUP is pleased to welcome a prestigious new addition to its client portfolio: as of July 1, the Munich unit of the renowned agency is taking over strategic communications and media relations for the internationally acclaimed luxury resort Sri panwa in Phuket, Thailand.
Nestled in the spectacular landscape of the island’s southeastern tip and located across the entire Cape Panwa peninsula, Sri panwa is one of the most exclusive hideaways in Southeast Asia. Situated 40 to 60 meters above sea level, the resort offers 123 suites, including 65 spacious villas, with breathtaking panoramic views of the Andaman Sea – some even with a 360° perspective.
The resort combines luxurious residential design with the spirit of its tropical surroundings: contemporary, nature-inspired architecture, handcrafted furniture, premium materials, and state-of-the-art entertainment technology come together to create a truly unique retreat with a personal touch.
“Sri panwa is a prime example of modern luxury rooted in authenticity, design sophistication, and a joy of life. The combination of wellness focus, culinary excellence, and heartfelt hospitality sets this resort apart from other international properties. We are honored to support Sri panwa’s communications efforts in the German-speaking market,” says Julia Kleber, CEO of KLEBER GROUP.
A Family Project with Vision
Sri panwa is backed by Thailand’s Charn Issara Group, one of the country’s leading real estate developers. As the group’s first hospitality project, the resort is still family-run – led by Vorasit “Wan” Issara, son of founder Songkran Issara. Together with a young, creative team, he has built Sri panwa into an internationally celebrated lifestyle resort that is now regarded far beyond Thailand’s borders as an icon of modern Thai luxury.
Culinary Diversity with the “Baba” Concept
A true highlight of the resort is its in-house Baba dining concept, which sets new standards with eight distinct locations on the property. From fine dining at Baba Soul Food with sunset views, to the expansive Baba Poolclub offering international cuisine and creative cocktails, to the renowned hotspots Baba Nest and Baba IKI, where Japanese omakase creations are served – the culinary experience at Sri panwa is as diverse as it is high-end. The offering is complemented by the trendy Baba Hot Box with a Spanish JOSPER grill, Chinese fusion cuisine at Baba Chino, the stylish Baba Soul Café, and the vibrant TU Bar.
With this new collaboration, KLEBER GROUP expands its expertise in international luxury destinations and once again positions itself as a strong communications partner for exceptional hospitality projects worldwide.
About KLEBER GROUP
KLEBER GROUP is an internationally active marketing and communications agency focused on Travel, Luxury & Lifestyle. With an integrated 360° approach, the agency develops strategic storytelling and data-driven campaigns across the entire customer journey – delivering strong brands, maximum visibility, and sustainable results.
More at: www.klebergroup.com
Image credits: ©Sri panwa