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Frankfurt / Luanda, 04 March 2025 – With immediate effect, the KLEBER GROUP is taking over the long-term representation as well as all PR, marketing and tour operator measures for the Ministry of Tourism of Angola in the German-speaking markets. Part of the mandate is also cooperation with investors and stakeholders to further expand the tourism infrastructure. The basis of the cooperation is a jointly drawn up plan for the tourism development of the country. The assignment was agreed on a long-term basis and will expand from support in DACH to global marketing of Angola.
With the brand slogan “Visit Angola – The Rhythm of Life”, the country in southwest Africa is positioning itself in the future as a lively and diverse travel destination with rich cultural traditions, a unique art, music and dance scene, spectacular landscapes including untouched national parks, waterfalls, desert, beaches and fascinating wildlife.
In the first step, the KLEBER GROUP, together with the Ministry of Tourism of Angola, has identified five core regions that represent the diversity of the country and on which the measures will focus: In northwestern Angola, directly on the Atlantic Ocean, lies the rousing capital Luanda, where cultural heritage and modern lifestyle merge. To the east of this are the Kalandula Falls. They are among the largest waterfalls in Africa and form a unique nature experience. Further south of Luanda and also directly on the Atlantic Ocean is the lively city of Benguela, whose beaches attract water sports fans in particular. And even further south is the province of Namibe. While the Serra da Neve island mountain rises 2,489 metres in the north of the province, endless sand dunes meet the Atlantic Ocean directly in the coastal desert of the Namib. The rock carvings of Tchitundo-Hulo are also part of Angola’s most important cultural heritage. Just east of the Namibe lies the province of Huíla with the second largest city of Angola, Lubango. It captivates with breathtaking landscapes such as the Serra da Leba mountain range or the Tundavala Gorge. The Museu Regional de Huíla also provides exciting insights into the history and culture of the region.
Julia Kleber, CEO of the KLEBER GROUP, is enthusiastic: “We are very pleased to make this untouched country better known to tourists. I have been to Angola several times and I am always touched by the fantastic landscapes and hospitality. With our many years of expertise in the tourism marketing of destinations, we are ideally positioned to strategically accompany Angola on its exciting path in the long term, to support investments and to anchor this versatile travel destination in the awareness and travel plans of the population.”
About KLEBER GROUP
The KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury and lifestyle. With decades of experience in the international communications and tourism industry, she develops tailor-made, data-based strategies that sustainably strengthen brands and achieve measurable success.
With a 360-degree approach, the KLEBER GROUP ensures consistent and unmistakable brand experiences. Her range of services includes PR and communication, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel as well as cross-marketing and broadcast. There is also a special focus on sustainability and ESG in order to position companies in a future-oriented and responsible manner.
Further information: www.klebergroup.com
