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Frankfurt/Krakow, July 7, 2025 The KLEBER GROUP, an international communications agency with over three decades of experience in holistic marketing and PR consulting for the tourism industry, is expanding into the Polish market as part of its global growth strategy. This move underscores the growing importance of Eastern Europe as a dynamic and forward-looking region for international tourism and investment – and at the same time strengthens the agency’s ability to provide comprehensive support to existing and future clients in the region.
The KLEBER GROUP is a globally active communications agency with over 30 years of experience in full-service marketing and public relations consulting. With offices in Germany, Switzerland, Spain, and now also in Poland, the agency works with international tourism organizations, renowned hotel brands, and airlines around the world – particularly in the luxury segment. It offers strategic consulting as well as a broad range of communication services. Supported by a multicultural and multilingual team, the KLEBER GROUP combines a global perspective with local expertise to successfully position brands in complex markets and foster sustainable growth. In Poland, the agency aims to build long-term partnerships with public and private stakeholders and establish the country as an attractive player in international tourism.
“We have decided to expand our presence and open an office in Poland because we see enormous potential in the region. Poland is increasingly coming into focus for international travel providers and investors – thanks to its economic growth, expanding flight connections, and the rising potential in both inbound and outbound tourism. Many international brands want to expand into Eastern Europe, and at the same time, Polish companies are increasingly ready to grow internationally. With our international experience and deep understanding of cross-market communication, we help brands master cultural nuances and position themselves effectively,” explains Julia Kleber, CEO of the KLEBER GROUP.
The KLEBER GROUP supports destinations and travel companies with an integrated mix of B2B and B2C communication – including brand positioning, media relations, trade marketing, digital strategies, social media, influencer relations, and sustainability communication. The agency’s work is based on cultural sensitivity and measurable results – with the goal of sustainably strengthening its clients’ visibility, promoting tourism growth, and expanding brand reputation over the long term. In Poland, the KLEBER GROUP will strategically apply this international expertise to support tourism initiatives, increase the visibility of local brands, and communicate Poland’s growing cultural and economic appeal to a global audience.
The new office will offer the full spectrum of PR and marketing services – including media relations, influencer campaigns, digital strategies, press trips, and international B2B communication. At the core of the agency’s work are innovation, cultural sensitivity, and a customized approach to shaping the future of tourism and lifestyle communication. The Polish office will be led by Aleksandra Verchanka, who brings extensive experience in tourism communication and cross-border media relations.
Contact:
Aleksandra Verchanka
Director Poland
aleksandra.verchanka@klebergroup.com
+48780122297
Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+491733453240