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Media Coverage Africa Office Launch:
Cape Town / Zurich, 04.08.2025 – KLEBER GROUP, an internationally established communications agency with more than three decades of expertise in integrated marketing and PR for the travel and tourism industry, is strengthening its presence in Africa. With the opening of a new office in Cape Town, the agency underscores its long-term commitment to the continent, drawing on deep experience, long-standing partnerships, and dedicated initiatives such as Voice4Africa and ReThinking Africa. Cape Town will serve as a strategic hub for supporting and engaging with markets across Africa, delivering communications services that are locally anchored, regionally attuned, and informed by decades of pan-African expertise.
This expansion builds on KLEBER GROUP’s extensive track record with African destinations, airlines, hotels, and tourism stakeholders. The goal is to deepen engagement across African markets through integrated, locally rooted communication strategies that highlight the region’s diversity and its growing potential in both inbound and outbound tourism. Services include brand strategy, media relations, and digital campaigns, as well as influencer engagement, sustainability communications, trade marketing, and investor relations — all delivered directly from the new Cape Town office.
The office unites KLEBER GROUP’s global communications expertise with the regional insight of Lexi Hall, who joins as Director for Africa. A seasoned communications strategist, Hall brings a pan-African perspective and extensive experience working with tourism and lifestyle brands across the continent. She will lead the development of tailor-made strategies that are locally grounded, culturally relevant, and designed to resonate with both African brands and international clients.
“Africa’s rich tourism diversity, cultural strength, and entrepreneurial drive are key forces shaping a sustainable future — both locally and globally,” says Julia Kleber, CEO KLEBER GROUP. “Through our initiative Voice4Africa and our partnership with ReThinking Africa, we aim to further amplify African perspectives and build resilient connections to international markets. With our new office in Cape Town and Lexi Hall’s regional expertise, we are deepening this commitment — grounded in strong local presence and long-term strategic vision.”
Africa continues to gain global relevance as a destination for European travellers, a rising outbound market, and a hub for intra-continental tourism, mobility, and investment. The Cape Town office positions KLEBER GROUP to respond to these dynamics with greater speed, flexibility, and local knowledge.
Founded by KLEBER GROUP, Voice4Africa promotes sustainable tourism and entrepreneurship, with a strong focus on empowering women and youth. By leveraging the agency’s broad international network, the initiative strengthens Africa’s visibility and tourism potential worldwide. ReThinking Africa, a German business initiative, advocates for fair, investment-driven cooperation between Africa and Europe, aiming to create sustainable partnerships that generate local jobs and long-term economic value. Together, these initiatives are central to KLEBER GROUP’s long-term strategy and commitment to Africa.
With the new Cape Town office, KLEBER GROUP expands its global footprint to five countries — Germany, Switzerland, Spain, Poland, and South Africa — enhancing its ability to serve tourism boards, hospitality brands, luxury travel providers, and lifestyle companies across Africa and beyond. The locally based team combines regional expertise with international perspective, delivering services from media relations and brand strategy to investor outreach and digital campaigns — all with cultural nuance and strategic depth.
About KLEBER GROUP
KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury, and lifestyle. With decades of experience in international communications and the tourism industry, the agency develops customized, data-driven strategies that build lasting brand value and deliver measurable results. Taking a 360-degree approach, KLEBER GROUP ensures consistent and distinctive brand experiences. Its service portfolio includes PR and communications, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, as well as cross-marketing and broadcast solutions. A strong focus is also placed on sustainability and ESG, helping companies position themselves responsibly and with a future-oriented mindset.
Contact:
Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+491733453240
Lexi Hall
Director Africa
lexi.hall@klebergroup.com
Number: +27826695784
Picture: © KLEBER GROUP From left to right: Julia Kleber, CEO KLEBER GROUP; Lexi Hall, Director Africa KLEBER GROUP