Focus on innovation: KLEBER GROUP strengthens its commitment to the Swiss market

Frankfurt am Main/Zurich, 29 November 2023 – The communications and marketing agency KLEBER GROUP (formerly KPRN Network), which specializes in tourism and the hotel industry, is expanding its presence in Switzerland. Founder Hanna Kleber and CEO Julia Kleber welcome Christin Freitag to the Zurich office. Born in Germany, she came to Switzerland in 2011 as a student at the renowned hotel management school César Ritz Colleges and was able to gain practical experience in marketing and communications in leading Swiss luxury and lifestyle hotels immediately after graduating. Before joining the Kleber Group, she was Team Leader Marketing Communications at the Zurich hotel icon Baur au Lac. With her engagement as Senior Consultant at the Kleber Group, she is making a lateral move and is looking forward to supporting other Swiss hotel and tourism companies in press and public relations. Thanks to her ten years of professional experience, she has in-depth expertise and is particularly keen to use the Kleber Group’s newly developed digital marketing services to optimize the PR strategies of her future clients. CEO Julia Kleber recently presented these as part of the company’s official relaunch in September: “In contrast to marketing, many companies pursue a very traditional strategy, especially in the hotel and tourism industry. They forget that journalists, especially in large publishing houses, have adapted their working methods to the digitalization of the media. It is therefore essential for successful communication that PR, social media and marketing take on a new leading role and merge seamlessly with customer experience and digital marketing. We are delighted to be working with Christin Freitag to bring this development in communication closer to Swiss companies and to implement it together.

More information:
www.klebergroup.com
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