Integrated communication and services in the DACH market
KPRN, a name that stands for almost three decades of dedicated service in PR, communications and marketing, now becomes KLEBER GROUP.
This change marks not only a name change, but also a significant expansion of the existing services.
Madrid/Frankfurt am Main, 18.9.2023 – KPRN is pleased to announce a rebranding of its communications agency.
The new brand was launched last week in Madrid and the entire team and partners celebrated the relaunch.
KLEBER GROUP prides itself on almost 30 years of experience in delivering world-class PR, communications and marketing strategies for some of the most influential hotel and lifestyle brands and destinations worldwide.
The rebrand reflects the new vision to set new standards and provide a one-stop shop for tourism, luxury and lifestyle services in DACH, Spain and Eastern European markets. The management team of KLEBER GROUP will consist of two managing directors: Hanna Kleber, founder and strategic consultant and Julia Kleber, CEO KLEBER GROUP.
The “New Communication”: In a world where travelers are looking for more than just singular services, KLEBER GROUP focuses on consistent and unique brand experiences.
The service is based on the standardization, design, measurability and control of experiences at every touchpoint of the customer journey. This approach enables 360º traceability of data (paid, earned and owned media).
This makes it possible to achieve a targeted and consistent message in the customer approach.
The future of communication requires PR, social media and marketing to take on a new leadership role and merge seamlessly with customer experience and digital marketing.
These new paradigms include more data, more personalization, more presence and therefore more visibility along the customer journey and its touchpoints.
KLEBER GROUP aims to optimize storytelling throughout the customer lifecycle.
Expanded services: KLEBER GROUP now offers nine key areas to improve customer service: Tourism and Lifestyle Strategy & Consulting, PR & Communications, Representation and Trade Marketing, Social Media & Influencer Marketing, CRM and Digital/Affiliate Marketing, Advertising & Media Planning, MICE & Corporate Travel, Cross-Marketing & Broadcast and Sustainability & ESG.
