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Frankfurt am Main/Zagreb, July 2, 2026 – KLEBER GROUP is expanding its collaboration with the Croatian National Tourist Board and will now, in addition to Switzerland, also oversee its PR activities for the German market. The partnership aims to further position Croatia as a high-quality, authentic, and year-round destination in Germany, while sustainably strengthening its media presence across leading consumer and trade publications.
The PR activities focus on culture, gastronomy, nature, active and nautical experiences, wellness, as well as high-quality and authentic travel experiences. The overarching goal is to further develop Croatia as a versatile year-round destination appealing to a wide range of target groups – from individual cultural and culinary travellers to traditional family holidays during the peak season.
For the German market, KLEBER GROUP is responsible for strategic PR consulting, ongoing press office services, topic-based press communications, media partnerships, as well as the conception and execution of press events. In addition, the agency supports press and influencer trips in close coordination with the Head Office of the Croatian National Tourist Board.
The aim of the collaboration is to increase the visibility of Croatia’s diverse offering beyond the traditional summer months and to build a sustainable media presence in the German media landscape through high-quality, editorially relevant storytelling.
“Germany is one of the most important and largest source markets for Croatian tourism. We are therefore very pleased to now also support the destination in its communications on the German market. Together, we aim to further highlight Croatia’s diversity, its year-round travel experiences, and its authentic offerings, and to sustainably strengthen the destination’s positioning,” says Julia Kleber, CEO of KLEBER GROUP.
About Croatia
Croatia lies along the beautiful Adriatic coast in the heart of Europe and delights visitors year-round with an incredible diversity. Spectacular national parks, thousands of kilometres of coastline, countless islands and beaches, a rich cultural and natural heritage, and warm hospitality have made Croatia a popular travel destination for decades. It also offers a varied cuisine, exciting adventure opportunities, as well as a comprehensive range of sports and wellness experiences for active travellers. All of this can be experienced in Croatia: explore the UNESCO World Heritage-listed historic old town of Dubrovnik or the islands of the Split archipelago, search for truffles in Istria, go paragliding over the Plitvice Lakes, stroll through the hidden streets and alleys of Zagreb, observe birds in the Kopački Rit Nature Park, enjoy the nightlife on Zrće Beach in Novalja, or spend a family day at Zlatni Rat beach. In Croatia, there is truly something for everyone.
More information: https://croatia.hr/de-DE
About KLEBER GROUP
KLEBER GROUP is an internationally operating, integrated marketing and communications agency with more than three decades of experience, specialising in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands across the entire customer journey – through impactful, data-driven strategies that directly support clients’ business objectives. Its services include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing, and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and business travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the United Arab Emirates, South Africa, and Angola, and partners across all five continents, KLEBER GROUP works with key stakeholders from both the public and private sectors in emerging, established, and luxury markets worldwide. In addition, KLEBER GROUP is expanding its offering with innovative services such as AI video and S-Buyer – a strategic tool that identifies the emotional, behavioural, and symbolic drivers of target audiences.
More information: Webseite; LinkedIn
Press contact:
KLEBER GROUP: www.klebergroup.com
Germany
Aline Vitzthum, Senior PR Consultant
+49 173 6532986
aline.vitzthum@klebergroup.com
Switzerland
Kai Simon, Director Strategic PR & Creative
+41 78 719 55 61
kai.simon@klebergroup.com
Picture rights: © Kroatische Zentrale für Tourismus, Aleksandar Gospić
