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Frankfurt am Main, May 26, 2026. KLEBER GROUP has been appointed to handle PR and trade representation for the Guatemalan Tourism Institute (INGUAT) across the German-speaking markets.
The collaboration aims to reposition Guatemala in Germany, Austria and Switzerland—shifting perceptions from a supposedly complex and hard-to-access destination to a curated, bookable and culturally enriching travel experience. Key communication themes include Guatemala’s vibrant Mayan heritage, dramatic volcanic landscapes, coffee as cultural heritage, rich craftsmanship, and the emerging culinary scene around Antigua.
KLEBER GROUP is responsible for strategic PR consulting, ongoing press office activities, thematic press releases, media partnerships, as well as the conception and execution of events in the DACH region and press trips to Guatemala. In trade marketing, the agency also supports engagement with the travel industry and fosters exchange with tour operators and key multipliers.
Experience Guatemala in Berlin
The collaboration launches with a highlight showcasing the country’s creative side: from May 28 to 31, 2026, Guatemala will be featured at Berlin Design Week with the exhibition “Guatemala designs with hands / Guatemala diseña con las manos.” Supported by INGUAT, the exhibition celebrates the intersection of traditional craftsmanship and contemporary design, inviting visitors to discover the country’s cultural and creative richness.
At its center is a capsule-like installation inspired by Temple I of Tikal, the “Great Jaguar,” reinterpreted in aluminum and wrapped in textiles that combine traditional techniques with digital tools. Inside, a sensory installation of sound, imagery, and organic elements connects visitors with Guatemala’s landscapes, textiles, and cultural identity. The project was developed by Idonika in collaboration with Amarillo Studio for INGUAT.
The exhibition will be on display at Macherei Kreuzberg, Hallesches Ufer 40–60, 10963 Berlin.
A special incentive awaits visitors: those attending the exhibition can take part in a guessing competition for a chance to win a trip to Guatemala. Participants are asked to estimate the number of mostacilla (delicate, colorful glass beads) used in the textile covering of the installation.
“We are very pleased to welcome a client from Central America to our portfolio. Guatemala is one of the most exciting and authentic destinations in Latin America—a country where living Mayan heritage, coffee and craft culture, an emerging culinary scene, and dramatic volcanic landscapes come together in a unique way. This is a destination not just to be discovered, but to be seen anew. Our mission is to position Guatemala in the German-speaking market as a curated, bookable, and culturally enriching travel experience,” says Julia Kleber, CEO KLEBER GROUP.
About KLEBER GROUP
KLEBER GROUP is an internationally operating, integrated marketing and communications agency with more than three decades of experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands across the entire customer journey through impactful, data-driven strategies aligned with business objectives. Services include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing, and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and business travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the UAE, South Africa, Angola, and partners across five continents, KLEBER GROUP works with key public and private stakeholders in emerging, established, and luxury markets. It also expands its offering with innovative services such as AI Video and S-Buyer—a strategic tool that identifies emotional, behavioral, and symbolic audience drivers.
Press Contact
Christin Freitag
Senior PR Consultant
E-Mail: Christin.Freitag@klebergroup.com
T.: +49 172 617 20 51
Kornelia Gavouchidou
PR Consultant
E-Mail: kornelia.gavouchidou@klebergroup.com
T.: +49 172 617 1468
Picture rights: © Idonika x Amarillo Studio x INGUAT
