Frankfurt / Taipei, 14 January 2025 – KLEBER GROUP is now handling press relations for the Taiwan Tourism Administration in the DACH region (Germany, Austria, Switzerland) and – as a secondary market – in the Benelux countries. The contract, which was awarded at the turn of the year, comprises a series of strategic measures to consolidate Taiwan’s position as a versatile travel destination in Southeast Asia.
As part of the mandate, KLEBER GROUP will regularly share news with travel-savvy media contacts in the aforementioned markets, organise themed group press trips, suggest trend-based topics, arrange interviews with quotable representatives of the Taiwan Tourism Bureau and support media enquiries. Media events with high-calibre partners are also planned – the first of which will take place in Munich in spring 2025 (information will follow shortly). Key media also have the opportunity to request individual support for press trips without obligation, which can be implemented depending on the topic, local capacities and approval by the client.
Another focus is on cooperation with travel sales media and direct communication with travel agencies. The aim is to provide counter staff with up-to-date information and to further consolidate the core messages of the Taiwan Tourism Board through co-operation with well-known tour operators.
This year’s campaign focuses on backpacking and individual travel, high-income and culturally sophisticated travellers, family holidays and Taipei as a worthwhile transit destination. It is particularly worth emphasising that Taipei, with the shortest average flight time to all relevant destinations in Southeast Asia and Australia, scores points with transfer passengers who want to add unforgettable impressions to their journey to the region.
Julia Kleber, CEO of KLEBER GROUP, is visibly delighted with the order: “With Taiwan, KLEBER GROUP now represents one of the most exciting destinations in Southeast Asia. With its high level of safety, impressive natural wonders and diverse offerings, this island in the Western Pacific is an unmissable destination for explorers, families and discerning travellers alike. We are very much looking forward to putting our many years of expertise at the service of Taiwan from now on.”
Arthur Hsieh, Director of the Taiwan Tourism Administration in Frankfurt am Main, emphasises the great importance of strategic partnerships: “A strong presence in key European markets requires not only a clear message, but also the ability to communicate this credibly to the media in a targeted manner and in close cooperation with experienced partners. With KLEBER GROUP, we have found a partner who shares our vision and understands the needs of the media landscape in the DACH and Benelux regions. We are convinced that we will benefit from this alliance and look forward to a successful collaboration.”
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About Taiwan
Taiwan is located 160 kilometres off the south-east coast of China in the Western Pacific. The island, which is the size of Switzerland, combines contemporary comfort with natural beauty, Far East Asian flair and cultural richness in a very small area. The ultra-modern capital Taipei captivates with its impressive skyline against a backdrop of subtropical nature, characterised by the world-famous Taipei 101, as well as its lively and hospitable atmosphere with maximum travel safety. The culinary diversity ranges from authentic street food experiences to star-awarded gourmet cuisine.
The spectacular beauty of the landscape is captivating with its lush green rainforests, alpine mountains, rugged coastlines, low-lying peaceful plains and magical coral and volcanic islands. In the bustling cities, centuries-old traditions meet the modernity of the 21st century.
More information at https://www.taiwantourismus.de/.
