Company News

Print is Alive – KLEBER GROUP Receives Double Honour at the WorldMediaFestivals 2026: Gold and Grand Award for Angola

Zurich/Luanda, 11 May 2026 – The internationally operating communications and marketing consultancy KLEBER GROUP, specialising in travel, tourism, lifestyle and luxury, received a double distinction at the WorldMediaFestivals 2026 in the main Print category: the travel feature “Angola – Angola – Der Weg ist das Ziel (The Journey is the Destination)”, created in collaboration with Seazen Travel Magazine and with the support of Dreamtime Travel, won Gold in the subcategory “Editorial & Magazine Formats” and additionally received the Grand Award as the “Best of Category” across the entire Print category. A total of 803 entries from 34 countries were submitted.

 


 

The WorldMediaFestivals are among the internationally established awards for media and communications projects, recognising outstanding content across various categories – including print as a strategic communication format.

KLEBER GROUP’s award in the Print category sends a deliberate signal: contrary to the often-cited narrative of declining relevance of traditional media, the award-winning work demonstrates that print not only remains relevant but can serve as a strategic starting point for cross-channel communication.

The project originated from one of the first press trips sponsored by the Angolan Ministry of Tourism and exemplifies the combination of authentic storytelling, international media relations and integrated communication. Initially conceived as a six-page travel report it evolved into a high-quality 27-page feature including photo spread, presenting the destination with substantial depth of content, carefully curated imagery and deliberately chosen design elements. The print story formed the foundation of a strategically interconnected communication approach, expanded to include digital content – also in English – as well as a podcast format and a live event.

As the global representation of the destination Angola, KLEBER GROUP aims to position the country in international media and among journalists, while strategically increasing its visibility within the global tourism and investment landscape. The feature illustrates how curated press trips, close media collaboration and strategic communication can open up new narrative perspectives and build long-term media relevance.

“This feature clearly demonstrates that print is far from obsolete. The carefully selected photographic paper chosen by Seazen gives the images a distinctive quality – more intense, more tangible and far more immersive than on a screen. Particularly in travel storytelling, print remains highly relevant, as printed features are more likely to be revisited, allowing readers to continually immerse themselves in the imagery,” says Christin Freitag, Senior PR Consultant KLEBER GROUP, who accompanied the first German-language press trip to Angola on site.

Delivering one of the first German travel features on Angola required partners willing to break new ground, while already having a strong familiarity with Africa: Gordana Saric, publisher of the Swiss premium travel magazine Seazen, Dominic Eckert, Founder of Dreamtime Travel and Angola enthusiast, Christina Leitner, freelance travel journalist based in Cape Town, and Justin Hession, Seazen photographer based in Zurich.

“We are delighted to receive these awards at the WorldMediaFestivals, which once again highlights the potential of print – particularly as a starting point for far more than traditional communication,” says Julia Kleber, CEO KLEBER GROUP. “Especially for a destination that is still relatively unknown internationally, it is essential to enable journalists and opinion leaders to experience the country authentically. Print plays a central role in this: as a curated and credible format, it creates depth, trust and lasting relevance, becoming the foundation for further communication. My sincere thanks go to everyone involved.”

KLEBER GROUP and the destination Angola have been working closely together for over a year in a long-term partnership – spanning investor relations and brand development, successful positioning as Host Country at ITB Berlin and CMT Stuttgart, as well as further strategic projects. Most recently, KLEBER GROUP opened its office in Luanda; in addition, the Angola Convention Bureau was officially inaugurated on site together with the Angolan Ministry of Tourism.

 

 


 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectivesKLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, UK, UAE, South Africa and Angola as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups. For more information, visit our WebsiteLinkedIn 

 

Contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Christin Freitag
Senior PR Consultant
christin.freitag@klebergroup.com

 

Picture rights: ©Justin Hession, Tribe Mumuila

KLEBER GROUP opens office in Luanda, expanding Africa presence

Following its Cape Town office in South Africa, the new Angolan office strengthens KLEBER GROUP’s footprint across Africa

 


 

Zurich/Luanda, 29 April 2026 – KLEBER GROUP continues to expand its international footprint in Africa with the opening of a new office in Luanda, Angola. Following its successful market entry in South Africa in 2025 with its Cape Town office, the internationally active marketing and communications consultancy for travel, tourism, lifestyle and luxury is now extending its presence into Central Africa.

In addition to its core expertise in PR and communications, as well as MICE, trade relations, destination development and hospitality, KLEBER GROUP’s key strengths lie in investor relations, branded residences, and wellness and longevity – areas that are becoming increasingly relevant within the global tourism and hospitality landscape.

The expansion reflects KLEBER GROUP’s long-term role as the global representation partner for the destination Angola, successfully established over a year ago. Since then, KLEBER GROUP has been actively supporting the country’s international positioning and tourism development. Establishing a presence in Luanda marks the next strategic step to further strengthen on-the-ground engagement and deepen impact in a region of growing strategic importance for global tourism, investment and cross-border cooperation.

The Angolan office will be led by Margarida Gorjão-Henriques, Director Angola KLEBER GROUP. In her role, she will support Angola’s positioning on the global MICE (Meetings, Incentives, Conferences and Exhibitions) landscape, driving strategic marketing, international visibility and partnership development. She brings extensive experience across hospitality, DMC (Destination Management Companies), MICE and events, as well as strategic marketing. Her expertise spans new business development, stakeholder engagement, project positioning, and commercial growth. In Angola, she has played a key role in shaping the strategic marketing and positioning of Dubai Investment Park (DIP) Angola, increasing its visibility and strengthening its investor appeal within a broader development context.

“Africa has long moved beyond being considered an emerging market and is today a dynamic growth region with significant potential for sustainable tourism development and international investment. By expanding our on-the-ground presence, we are creating the foundation to support our partners across both the public and private sectors more effectively, combining global visibility with local relevance,” says Julia Kleber, CEO KLEBER GROUP.

The existing office in Cape Town remains a key pillar of the company’s Africa strategy. Led by Lexi Hall, Director Africa KLEBER GROUP, she will continue to focus on new business development and market expansion across the African continent. Parallel to that, the KLEBER GROUP team in Cape Town is expanding with Sunny Tembani joining as Senior PR Consultant. She will serve as PR Lead on site, overseeing communications and media relations across Southern Africa. With experience spanning corporate and stakeholder communications, hospitality PR, Non-Profit Organization (NPO) brand strategy and luxury travel, Sunny Tembani brings both strategic expertise and hands-on execution, complemented by a strong track record in managing high-profile commercial relationships in South Africa.

KLEBER GROUP is recognised for its decades-long engagement in Africa through advocacy initiatives such as Voice4Africa, founded by the company, as well as its active involvement in investment platforms such as ReThinking Africa, alongside a strong track record in developing international client mandates across the continent. Through these initiatives and partnerships, KLEBER GROUP has consistently contributed to the international positioning of African destinations and topics – shaping new narratives, unlocking investment potential, and strengthening the continent’s role as a key player in the global tourism discourse.

 


 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, UK, UAE, South Africa and Angola as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups. For more information, visit our WebseiteLinkedIn

 

About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service marketing and PR consultancy with a strong focus on tourism and extensive expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of fostering intercultural understanding and as a driver for sustainable growth. Voice4Africa is a founding member of the ReThinking Africa business initiative and recipient of the Corps Touristique Award for Intercultural Understanding. WebsiteLinkedIn

 

Contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Margarida Gorjão-Henriques
Director Angola KLEBER GROUP
margarida.gorjao-henri…rgroup.com

Lexi Hall
Director Africa KLEBER GROUP
lexi.hall@klebergroup.com
+27 82 669 5784

Sunny Tembani
sunny.tembani@klebergroup.com
PR Senior Consultant KLEBER GROUP

Friederike Galuschky
Lead Voice4Africa
friederike.galuschky@k…rgroup.com

 


 

Media Coverage: 

  • TRVL Counter: “Neues Angola-Büro stärkt Afrika-Strategie der Kleber Group”
  • ATTA: “Angola Tourism celebrates the opening of Luanda office by their global tourism development partner”
  • Travel and Tour World: “Angola Tourism Marks Milestone with new full-time office in Luanda, boosting their media relations, trade trips and updates on its infrastructure and property openings”
  • TOP AFRICA NEWS MEDIA

Angola welcoming His Holiness Pope Leo XIV as part of his four-nation African tour

Our client Visit Angola proudly makes history as the first Lusophone nation to welcome His Holiness Pope Leo XIV on an Apostolic Visit, from 18 to 21 April. This milestone marks not only a moment of deep spiritual significance, but also highlights Angola’s growing global presence as a destination of faith, culture, and connection. As emphasized by President João Manuel Gonçalves Lourenço, this visit reflects the strong ties between Angola and the Holy See, while shining a spotlight on the nation’s extraordinary tourism potential. From breathtaking landscapes to rich cultural traditions and vibrant communities, Angola is opening its doors wider to the world. Pope Leo XIV recognises Africa as a “reservoir of hope,” with Angola standing out as a beacon of peaceful coexistence and cultural richness.

 


 

Julia Kleber, CEO KLEBER GROUP, states, “With around 90% of Angola’s population identifying as Christian, a significant share of them Catholic, this visit carries profound cultural and spiritual relevance. Faith plays a central role in everyday life across the country and is deeply embedded in Angola’s cultural identity. At the same time, it opens up meaningful opportunities for the development of religious tourism: with more than 1,000 churches nationwide and key destinations such as Lubango included in the Pope’s itinerary, Angola offers the potential for future travel experiences ‘in the footsteps of the Pope.’ This creates a compelling invitation for the global Christian community to explore the country’s rich spiritual and cultural heritage.”

 

This historic visit reinforces Angola’s position as an emerging tourism destination, where spirituality meets nature, culture, and warm hospitality — and as a global representation agency, we are proud to support Angola on this journey.

 


 

Some Media Coverage: 

  • Deutschlandfunk: “Papst Leo XIV. ruft in Angola zu Zuversicht nach langem Bürgerkrieg auf”
  • Stern: “Messe mit 100.000 Menschen in Angola: Papst Leo XIV. ruft zur “Hoffnung” auf”
  • MSN: “Messe mit 100.000 Menschen in Angola: Papst Leo XIV. ruft zur Hoffnung auf”
  • Euronews: “Papst besucht Angola: Thema Korruption und Armut im ölreichen Land”
  • ZDFheute: Video: “Papst Leo XIV. für drei Tage in Angola”
  • Tagesschau: “Papst Leo XIV. will Zeichen setzen”

 


 

Picture rights:  © Tourism Minister Angola

Press Clippings: Will Smith visits Angola

Angola is increasingly positioning itself as an international hotspot for sustainable tourism and global events. The visit of Will Smith to Luanda as part of the E1 Series, along with the launch of his team Westbrook Racing, is bringing the country further into the global spotlight. The announcement of the E1 Electric Boat World Championship race in Luanda reinforces this momentum, as do accompanying initiatives to promote nautical tourism. This growing international visibility is being strategically supported by the communications work of KLEBER GROUP, which is helping Angola Tourism effectively position the country’s tourism potential on the global stage.

 


Some Media Coverage: 

  • DailyMail | Video: Will Smith makes a special announcement when visiting the president of Angola
  • aboutTravel  | E-Rennbootmeisterschaft in Angola
  • Touristik News | Luanda wird Bühne für E-Rennsport der Zukunft
  • allAfrics | Angolan President Grants Audience to U.S. Actor Will Smith
  • FashionGHANA | Video: Watch All The Fun Will Smith Had Whilst In Angola & Find Out Why He Touched Down On The Motherland
  • POWERSofAFRICA | Will Smith Explores Angola
  • Afrcia Press | Angolan President Grants Audience to US Actor will Smith
  • MSN | Angolan president grants audience to US actor Will Smith
  • Reuters | Powerboat racing-Will Smith announces electric E1 to race in Angola
  • Plataforma | Will Smith plans to film “Bad Boys” Scenes in Angola
  • 360 Angola | Will Smith in Luanda to Promote Tourism and Global Electric Boat Race

Will Smith lands in Luanda to announce Angola’s inclusion as a new host city of the UIM E1 World Championship

The Hollywood actor, owner of the Visit Angola Westbrook Racing team, announced yesterday, Thursday 26 March, during a presentation event in the Angolan capital —which was attended by E1 founder and chairman Alejandro Agag and Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola— that Angola will join the UIM E1 World Championship calendar presented by PIF. The E1 Luanda GP 2026 is scheduled for the weekend of 12–13 September 2026, joining an international calendar that already includes cities such as Monaco, Miami and Lake Como, among others. This announcement marks a milestone, making Angola the first host of the championship in Southern Africa.

 


 

Madrid, 27 March 2026. – The E1 Series, the world’s first all-electric powerboat championship and a new benchmark in sporting luxury —which features global figures such as Will Smith, Rafael Nadal, LeBron James, Tom Brady, Marc Anthony and Steve Aoki among the star-studded line-up of team owners— has officially announced Angola as a new host destination, with the E1 Luanda Grand Prix 2026 set to take place over the weekend of 12–13 September. This milestone positions Angola as the first host of the championship in Southern Africa.
The announcement was made by American actor and producer Will Smith, owner of the Visit Angola Westbrook Racing team, who presided over the official launch event held yesterday, Thursday 26 March, in Luanda alongside Alejandro Agag, founder and chairman of the E1 League, and Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola. “Africa has always embodied passion and unstoppable determination. E1 in Angola is more than a moment; it’s a movement. This September, the world will be watching, and I’m thrilled to be part of it,” said Will Smith.

Beyond the official announcement, the visit includes an institutional and cultural agenda designed to highlight the destination’s potential. This includes the “Blue Dinner”, an event focused on attracting investment in nautical tourism —a strategic segment whose roadmap was approved in December 2025 by the Council of Ministers— as well as visits to emblematic sites such as the National Museum of Slavery, Mussulo Island and the National Museum of Military History, showcasing the country’s rich cultural, historical and natural heritage. With more than 1,600 kilometres of Atlantic coastline, Luanda is positioning itself as one of Africa’s main gateways and a natural setting to host a competition such as E1. The city will work alongside the championship to strengthen its commitment to a sustainable development model, supported by key investments —such as hydropower— and a long-term vision that places innovation and environmental protection at the core of its growth.

“We are proud that Angola is the new destination for the E1 Championship. With its international reach, E1 represents a key platform to showcase our country’s potential and future. Angola is building its tourism industry from the ground up, with a structured and progressive approach that prioritises sustainability, innovation and long-term value creation —principles we share with E1 and that guide our development model. This milestone reinforces our international positioning in the sports arena. We look forward to seeing the E1 RaceBirds competing in our waters,” said Márcio de Jesus Lopes Daniel, Minister of Tourism.

For his part, Alejandro Agag, founder and chairman of E1, stated: “We are delighted to welcome Luanda, Angola, as a key new stop on the global E1 calendar and as a statement of our ambition to continue expanding internationally. It is fantastic to have Will Smith as a team owner supporting this exciting new location, and to see both his enthusiasm and that of the local community for this unique form of racing on water.”

 

Teams and broadcast of the E1 Luanda WC 2026

The E1 Championship features ten teams led by prominent figures from international sport and entertainment, including Rafa Nadal —who was one of the first to join the competition in 2023 with Team Rafa— as well as Visit Angola Westbrook Racing (owned by Will Smith); Team Miami, sponsored by Magnus and owned by Marc Anthony; Aoki Racing Team (owned by Steve Aoki); Team Drogba (owned by Didier Drogba); Team Brady (owned by Tom Brady); and Team AlUla (owned by LeBron James), among others. These are just some of the teams and their electric RaceBird powerboats, piloted by mixed-gender crews, which will make their debut in Angolan waters next September, bringing this innovative competition to the country’s Atlantic coast. The global expansion of the sport has been one of the founders’ key goals since its inception, and according to organisers, that vision is now becoming a reality. The team owners collectively reach more than 1.2 billion followers on social media, and the championship is broadcast to fans in over 230 territories via platforms such as DAZN and SuperSport, as well as through the official E1 YouTube channel.

 

View the full E1 World Championship calendar here.

Tickets for the E1 Angola GP 2026 will be available via the following link: https://www.e1series.com/tickets

 


 

Picture rights: Will Smith & E1 founder and Chairman Alejandro Agag ©UIM E1 World Championship presented by PIF

Full DACH coverage: KLEBER GROUP now present in Austria

Zurich/Vienna, January 29, 2026 – The internationally active PR and marketing agency KLEBER GROUP is further expanding its presence in the German-speaking region and is now also represented in Austria. With offices in Switzerland and Germany, as well as a presence in Vienna, the agency is now fully represented across the entire DACH region.

 


 

Headquartered in Zurich, with additional offices in Germany, Spain, Poland, the UK, and Africa, the KLEBER GROUP draws on over three decades of experience. The agency offers its clients a comprehensive 360-degree service spectrum with a focus on tourism, luxury, and lifestyle. In addition to traditional PR and communications work, the agency increasingly leverages innovative services such as AI Video and S-Buyer – a strategic tool for analyzing the emotional, behavioral, and symbolic decision-making factors of target audiences, enabling even more precise targeting of marketing and communication strategies.

In addition, the KLEBER GROUP continuously strengthens its consulting offerings with holistic approaches tailored to dynamic sectors such as hospitality – including branded residences. At the same time, the agency has for decades acted as a strategic sparring partner in investor relations, supporting international investment and positioning initiatives – including projects such as Voice4Africa by KLEBER GROUP, Rethinking Africa, and the Global Tourism Forum Investment Summit in Angola. Furthermore, the agency initiates and executes international communication and networking formats like DIYYAFAH, fostering exchange at the intersection of tourism, culture, and hospitality.

The Austrian presence in Vienna is led by Christin Freitag, Senior PR Consultant. She is responsible for the market entry and development of the Austrian market and serves as the primary point of contact for clients, media, and partners on-site. Previously, she managed the KLEBER GROUP’s Swiss office in Zurich.

Christin Freitag has a solid background in hospitality and extensive experience in marketing and communications for luxury and lifestyle hotels. Since joining the KLEBER GROUP in 2023, she has contributed to the strategic positioning of international destinations in the DACH market. In her new role, she is responsible for developing the Austrian market, including business development, stakeholder management, and close collaboration with the KLEBER GROUP’s international teams. With over eleven years of professional experience, she brings deep expertise in strategy, PR, and integrated communications. In her current role, she particularly leverages the agency’s advanced digital marketing and performance offerings to make PR strategies more data-driven, measurable, and impact-oriented.

 

“With our presence in Austria, we are completing our DACH strategy and strengthening our proximity to clients and partners in one of Europe’s most important tourism and lifestyle markets,” says Julia Kleber, CEO KLEBER GROUP. “For us, Vienna represents a key strategic milestone to further develop our integrated communication solutions and scale them internationally.”

 

The strategic responsibility for PR and communications lies with Kai Simon, Director of Strategic PR & Creative. In this role, he oversees and shapes the further development of the PR discipline as well as the creative and communicative direction – spanning destinations, hospitality, and lifestyle and luxury brands. He continues to hold market responsibility for Switzerland.

Kai Simon brings over two decades of international experience in strategic brand and corporate communications for leading individual premium hotels, hotel groups, and lifestyle brands. With his deep knowledge of the German-speaking market, insights into Swiss market nuances, and a strong understanding of the guest experience journey, he develops integrated communication strategies that precisely position brands across their entire value chain.

 


 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the UAE and South Africa, as well as a presence in Vienna and partners across all five continents, KLEBER GROUP works with key players in the public and private sectors in emerging, mature, and luxury markets. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups.

For more information, visit our WebsiteLinkedIn

 

Press contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Kai Simon
Director Strategic PR & Creative
kai.simon@klebergroup.com
+41 78 719 55 61

Austria:

Christin Freitag
Senior PR Consultant
christin.freitag@klebergroup.com
+49 172 6172051

 

Picture rights: ©iStock – nick1803

KLEBER GROUP Receives Double Honour at the WorldMediaFestivals 2026: Gold and Grand Award for Angola

Proud winners! At the WorldMediaFestivals 2026, we received a double distinction in the main Print category: the travel feature “Angola – Der Weg ist das Ziel (The Journey is the Destination)”, created in collaboration with Seazen Travel Magazine and with the support of Dreamtime Travel, won Gold in the subcategory “Editorial & Magazine Formats” and additionally received the Grand Award as the “Best of Category” across the entire Print category. A total of 803 entries from 34 countries were submitted.