Company News

28 percent growth in international arrivals: UN Tourism ranks Angola as one of Africa’s best-performing travel destinations

223.140 Ankünfte, 3 Mrd. US-Dollar erwartetes FDI-Volumen: Angola beweist 2025 seine Substanz als Reise- und Investitionsdestination

 

 

Frankfurt/Luanda, 8 July 2026. Angola is becoming increasingly popular as a travel destination: international arrivals increased by 28% in 2025 – from 174,408 (2024) to 223,140, 2.6% above pre-pandemic levels (2019: 217,512). The figures were confirmed in the guideline “Tourism Doing Business: Investing in Angola” developed jointly by UN Tourism and the Ministry of Tourism of the Republic of Angola.

The upward trend extends beyond arrivals: around USD 3 billion in foreign direct investment (FDI) is expected in the tourism sector by 2025 – made possible by 100% foreign ownership in large parts of the sector and full capital return guarantees under the Private Investment Law, among other things. More than 8 billion euros have already been mobilised under the national tourism plan PLANATUR, while Angola has one of the most open access policies in the region with the visa exemption for citizens from more than 90 countries. In addition, more than 500 million euros have already been approved for priority tourism infrastructure.

Tourism Minister Márcio Daniel said: “This development shows that our diversification strategy is working: tourism is becoming a mainstay alongside the oil sector. What we are particularly pleased about is not only the growth itself, but also the trust of international investors that is expressed in it – this is the basis on which we are creating jobs and establishing Angola as a travel destination in the long term.”

Since 2025, the KLEBER GROUP has been responsible for the global representation and international positioning of Angola as a tourist destination – from brand communication and the MICE strategy to the investment approach of international investors. Julia Kleber, CEO of the KLEBER Group, explains: “Together with the Ministry of Tourism, we have positioned Angola internationally. The figures from 2025 confirm that this strategy works – measurable, economical and visible on a global level.”

 

 

About Angola

Angola is one of the last great adventures in the world – a hidden gem in southwest Africa that delights with unspoiled nature, cultural richness and amazing diversity. As the seventh largest country on the African continent, Angola combines spectacular landscapes – from lush rainforests to endless deserts – with a turbulent history shaped by the Kingdom of Congo and Portugal’s colonial legacy. The capital city of Luanda, the gateway to the Atlantic Ocean, is a melting pot of African, Portuguese and indigenous influences, with vibrant city life and a vibrant music and dance culture. With the new slogan “Visit Angola – The Rhythm of Life”, the destination presents itself as an authentic destination for explorers, nature and culture lovers. If you want to experience Africa off the beaten track, you will find real new territory here – full of emotion, rhythm and originality.

More information: www.angolatourism.com

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of experience, specializing in tourism, luxury and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that empowers brands along the entire customer journey – in impactful, data-driven strategies that directly contribute to clients’ business goals. These include strategy and consulting, PR and communication, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and business travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the United Arab Emirates, South Africa and Angola, as well as partners on all five continents, KLEBER GROUP works with key players from the public and private sectors in emerging, established and luxury markets. In addition, the KLEBER GROUP is expanding its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers emotional, behavioral and symbolic motives of target groups.

More information: Webseite; LinkedIn

 

Press contact:

Anke Möller
Senior PR Manager
E-Mail: anke.moeller@klebergroup.com
T.: +49 172 6170877

Christin Freitag
Senior PR Consultant
E-Mail: Christin.Freitag@klebergroup.com
T.: +49 172 617 20 51

 

Picture rights: © Mintur

Angola Investment Summit 2026: KLEBER GROUP CEO speaks on the panel “MICE as a Growth Engine”

At the Global Tourism Forum Angola Investment Summit in Luanda, it became clear that business events are set to play a central role in the country’s economic development. This is exactly the approach we are pursuing together with our client Visit Angola. We are strategically focusing on Meetings, Incentives, Conferences & Exhibitions (MICE) as a key growth driver for tourism, investment, and international visibility.

 

 

At the Angola Investment Summit, a high-level panel titled “MICE as a Growth Engine: Events, Business Tourism and Destination Competitiveness” brought together leading international industry experts. Among them were our CEO Julia Kleber, Frank Murangwa (Africa Director of ICCA), and Mulemwa Moongwa (Africa MICE Summit).

At the center of the discussion was the growing importance of MICE as an independent economic driver. Business events are increasingly seen as a platform. They not only bring international decision-makers into the country but also foster investment, strengthen trade relations, and sustainably shape the global perception of a destination.

A particular focus was placed on the establishment of the Meet in Angola Convention Bureau, initiated by us. It will serve as a central institution for international marketing, bid strategies, capacity building, and industry development. Julia Kleber emphasized the importance of this step for Angola. The creation of a professional convention bureau marks a key milestone on the path toward an internationally competitive MICE destination.

At the same time, the strong growth potential of Africa in the global meetings market was highlighted. The continent currently accounts for only around four percent of global volume. For countries like Angola, this presents significant opportunities. However, success depends on the consistent development of key enablers such as international air connectivity, visa accessibility, skilled workforce, infrastructure, and a clear international bidding strategy.

Kigali in Rwanda was referenced as an example. The city has successfully established itself as a MICE hub through a clear strategic focus and consistent implementation.

Beyond infrastructure and strategy, the role of human capital was strongly emphasized. Successful MICE destinations require not only venues, but also professionally trained teams, reliable event logistics, and an integrated experience offering that connects business events with culture, gastronomy, and nature.

The discussion also highlighted the growing importance of intra-African meetings and event networks. These not only foster competition but also support new air routes, regional cooperation, and increased demand across the continent.

For Angola, this creates a clear vision for the future. If current momentum is consistently leveraged, MICE can become a key pillar of tourism diversification. It will have a direct impact on investment, international visibility, and sustainable economic development. We are proud of the progress achieved so far and look forward to continuing this journey together with our client Visit Angola and further driving it forward.

 

 

Media Clippings: 

  • Travel Tomorrow | Angola looks to MICE as a new driver of tourism competitiveness

 

 

Picture rights: © World Tourism Forum Institute

New client: KLEBER GROUP wins PR account for Croatia in Germany

Frankfurt am Main/Zagreb, July 2, 2026 – KLEBER GROUP is expanding its collaboration with the Croatian National Tourist Board and will now, in addition to Switzerland, also oversee its PR activities for the German market. The partnership aims to further position Croatia as a high-quality, authentic, and year-round destination in Germany, while sustainably strengthening its media presence across leading consumer and trade publications.

 

 

The PR activities focus on culture, gastronomy, nature, active and nautical experiences, wellness, as well as high-quality and authentic travel experiences. The overarching goal is to further develop Croatia as a versatile year-round destination appealing to a wide range of target groups – from individual cultural and culinary travellers to traditional family holidays during the peak season.

For the German market, KLEBER GROUP is responsible for strategic PR consulting, ongoing press office services, topic-based press communications, media partnerships, as well as the conception and execution of press events. In addition, the agency supports press and influencer trips in close coordination with the Head Office of the Croatian National Tourist Board.

The aim of the collaboration is to increase the visibility of Croatia’s diverse offering beyond the traditional summer months and to build a sustainable media presence in the German media landscape through high-quality, editorially relevant storytelling.

“Germany is one of the most important and largest source markets for Croatian tourism. We are therefore very pleased to now also support the destination in its communications on the German market. Together, we aim to further highlight Croatia’s diversity, its year-round travel experiences, and its authentic offerings, and to sustainably strengthen the destination’s positioning,” says Julia Kleber, CEO of KLEBER GROUP.

 

 

 

About Croatia

Croatia lies along the beautiful Adriatic coast in the heart of Europe and delights visitors year-round with an incredible diversity. Spectacular national parks, thousands of kilometres of coastline, countless islands and beaches, a rich cultural and natural heritage, and warm hospitality have made Croatia a popular travel destination for decades. It also offers a varied cuisine, exciting adventure opportunities, as well as a comprehensive range of sports and wellness experiences for active travellers. All of this can be experienced in Croatia: explore the UNESCO World Heritage-listed historic old town of Dubrovnik or the islands of the Split archipelago, search for truffles in Istria, go paragliding over the Plitvice Lakes, stroll through the hidden streets and alleys of Zagreb, observe birds in the Kopački Rit Nature Park, enjoy the nightlife on Zrće Beach in Novalja, or spend a family day at Zlatni Rat beach. In Croatia, there is truly something for everyone.

More information: https://croatia.hr/de-DE

 

About KLEBER GROUP

KLEBER GROUP is an internationally operating, integrated marketing and communications agency with more than three decades of experience, specialising in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands across the entire customer journey – through impactful, data-driven strategies that directly support clients’ business objectives. Its services include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing, and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and business travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the United Arab Emirates, South Africa, and Angola, and partners across all five continents, KLEBER GROUP works with key stakeholders from both the public and private sectors in emerging, established, and luxury markets worldwide. In addition, KLEBER GROUP is expanding its offering with innovative services such as AI video and S-Buyer – a strategic tool that identifies the emotional, behavioural, and symbolic drivers of target audiences.

More information: Webseite; LinkedIn

 

Press contact:

KLEBER GROUP: www.klebergroup.com

Germany
Aline Vitzthum, Senior PR Consultant
+49 173 6532986
aline.vitzthum@klebergroup.com

Switzerland
Kai Simon, Director Strategic PR & Creative
+41 78 719 55 61
kai.simon@klebergroup.com

 

Picture rights: © Kroatische Zentrale für Tourismus, Aleksandar Gospić

New Client: KLEBER GROUP Wins PR Mandate for Mangia’s Hotels & Resorts Collection in the DACH Market

Zurich/Milano, 01. July 2026 – Effective immediately, KLEBER GROUP has been appointed to manage the public relations and communications activities of Mangia’s Hotel Collection across Germany, Austria and Switzerland. The partnership aims to increase the Italian hotel group’s brand awareness in the DACH region and position Mangia’s as a contemporary Italian hospitality brand.

 

 

Communications will focus on the group’s resorts in Sicily and Sardinia, as well as the opening of two new properties in Sicily are set to open for Summer 2026: the 5-star Mangia’s Costa Ragusa Borgo, a premium full all-inclusive resort opening on 1 July 2026, and the 5-star luxury Icona’s Costa Ragusa Resort, opening on 1 August 2026. The brand’s integration into internationally renowned hotel portfolios such as Marriott and Hilton further highlights its evolution into a globally relevant player in the premium hospitality segment. Combining Italian lifestyle, exceptional gastronomy, contemporary design and relaxed premium experiences, Mangia’s appeals to discerning travellers, families and couples alike.

The collaboration will include media relations, influencer relations and travel trade communications. Planned activities include targeted outreach to travel, lifestyle, luxury and food media, a press and influencer trip to Sicily and Sardinia, a media event in Munich featuring a curated culinary programme, as well as initiatives to engage tour operators and travel trade media across the German-speaking market.

Julia Kleber, CEO of KLEBER GROUP, says: “We are delighted by the trust Mangia’s Hotels & Resorts Collection has placed in us and look forward to working together. The brand has a clear positioning and an attractive portfolio with significant potential in the DACH market. Our goal is to further strengthen Mangia’s visibility and tell its story in a compelling and strategic way.”

For media enquiries, press partnerships and requests from the tourism and travel industry, please contact KLEBER GROUP.

 

 

About Mangia’s Hotels & Resorts

Founded in 1973, Mangia’s is one of the leading brands in Italian hospitality, with a collection of 17 properties in Sicily and Sardinia. The group manages 1 luxury city hotel in Palermo, 10 resorts and 6 clubs. With over 4,000 rooms, many with sea views, Mangia’s offers unique accommodation experiences, combining biophilic design, Italian authenticity, sustainability and people value. In 2024, the brand was recognised by the Hotels & Chains Report by Horwath HTL as the leading Italian hotel chain by number of keys in the 5-star and 5-star luxury segment and fourth among international chains. Thanks to strategic partnerships with Hilton and Marriott International, the group strengthens its positioning in the upper-end hospitality segment and continues its expansion plan. Among the flagship projects, 2026 will mark the launch of Costa Ragusa, a new destination in Scoglitti, in the province of Ragusa, comprising two properties: the Icona’s Costa Ragusa Resort 5*L and Mangia’s Costa Ragusa Borgo 5*. For more information, visit: www.mangias.com

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, UK, UAE, South Africa and Angola as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioral and symbolic motives of target groups. For more information, visit our Website; LinkedIn

 

Press Contact

Aline Vitzthum
Senior PR Consultant
E-Mail: aline.vitzthum@klebergroup.com
T.: +49 173 653 29 86

 

Picture rights: © Mangia’s Santa Teresa Sardinia, Curio Collection by Hilton

Julia Kleber CEO KLEBER GROUP in Interview with Al Jazeera

Angola Looks Beyond Oil to Unlock Its Hidden Gem
Originally published by Al Jazeera | 25 June 2026

جوليا كليبر للجزيرة نت: أنغولا تبحث في “جوهرتها الخفية” عن بدائل لقطاع النفط | اقتصاد | الجزيرة نت

 

 

As countries around the world seek to diversify their economies beyond natural resources, Angola is positioning tourism as a strategic driver of long-term economic growth, employment and foreign investment. As part of this vision, the government is transforming the country’s rich but largely untapped natural and cultural assets into sustainable economic opportunities.

In an interview with Al Jazeera, Julia Kleber, CEO KLEBER GROUP, shares her perspective on Angola’s tourism strategy, the challenges of building a tourism industry from a relatively undeveloped starting point, and the country’s ambition to establish itself as one of Africa’s emerging tourism and investment destinations.

 

 

INTERVIEW

 

To begin with, what role does KLEBER GROUP play in shaping tourism strategies, particularly in emerging markets and across Africa?

KLEBER GROUP is an international consultancy specialising in tourism development, destination branding and strategic communications. We support destinations in building strong tourism identities, developing communications and marketing strategies, strengthening investor relations, and enhancing local expertise through capacity building. Our work focuses primarily on emerging destinations and leading international hospitality brands, helping them create sustainable and integrated tourism ecosystems.

Across Africa, we have built more than two decades of experience, contributing to the tourism development of destinations including South Africa, Namibia, Uganda and Zambia. We also launched our own initiative, Voice for Africa, which aims to reshape international perceptions of the continent by highlighting its genuine strengths and presenting Africa as a destination of opportunity, authenticity and innovation.

 

Building Angola’s Tourism Identity

 

Based on this experience, how did your collaboration with the Angolan government begin, and how did you identify the country’s competitive advantage as an economy traditionally associated with oil?

Our collaboration with Angola began approximately eighteen months ago, following an invitation from the country’s Minister of Tourism, Márcio de Jesus Lopes Daniel, to explore how tourism could become a catalyst for sustainable economic development. Drawing on our experience in destination branding, our first priority was to identify Angola’s unique competitive advantage – the defining characteristic that would distinguish the country on the international tourism stage.

This ultimately led to the creation of the national tourism brand “Visit Angola: The Rhythm of Life” – a brand that reflects the country’s rich culture, vibrant spirit and the warmth of its people.

Building on this foundation, we launched international communications and marketing campaigns across key source markets, organised familiarisation trips for international journalists and travel professionals, and introduced Angola’s tourism assets to global audiences.

Our work extended well beyond international promotion. We also focused on strengthening local expertise through professional training programmes and capacity-building workshops for tourism stakeholders. In addition, we supported the development of Angola’s Convention Bureau, which officially launched its new identity in Luanda last month under the brand “Meet in Angola – The Meeting Room in Africa”, reinforcing the country’s ambitions as a destination for business events and conferences.

 

It is clear that you faced the challenge of developing a tourism sector that was still in its infancy. How do you build a tourism industry almost from scratch?

Building a tourism sector almost from scratch is undoubtedly challenging. From the outset, we developed a comprehensive ten-year strategic roadmap designed to translate the government’s vision into practical action while attracting both visitors and investors.

One of the greatest challenges for destinations that have not previously been established on the international tourism map is balancing demand with supply. Investors are unlikely to commit to hotels and tourism infrastructure without confidence that visitors will come, while travellers expect quality accommodation, services and accessibility before choosing a destination.

For that reason, both aspects had to be developed simultaneously through carefully coordinated and strategically aligned measures.

 

Tourism as a Driver of Sustainable Development

 

Many countries still regard tourism primarily as a leisure activity, yet it is also a powerful economic sector. How can tourism contribute to sustainable development in Angola compared with resource-based industries such as oil?

Tourism has the power to transform economies by opening countries to the world and creating opportunities that extend far beyond the travel sector itself.

Unlike extractive industries such as oil, gas and other natural resources, where revenues are often concentrated or leave the country, tourism distributes economic benefits directly throughout local communities while generating significant employment opportunities.

Angola has a particularly young population, making tourism an important sector for creating jobs for both young people and women. At the same time, tourism supports middle- and lower-income households by encouraging local entrepreneurship and keeping economic value within the country.

When a visitor enjoys a meal at a local restaurant or purchases products from local artisans, the benefits reach communities directly. Tourism therefore contributes not only to economic growth but also to improving quality of life while helping to build a positive and lasting international image for the country.

 

Angola’s Competitive Advantages

 

What makes Angola an attractive and distinctive destination compared with its neighbours in Southern Africa?

One of Angola’s greatest strengths is the clear political commitment and strategic vision demonstrated by both the Ministry of Tourism and the government. Not every country recognises tourism as a fundamental pillar of national development, but Angola has made this commitment and is investing the necessary resources to realise its ambitions.

From both a geographical and security perspective, Angola is a welcoming and accessible destination with strong connectivity.

The country’s challenge has never been overcoming a negative international reputation. Instead, Angola has remained largely undiscovered, providing a unique opportunity to shape its global image from the ground up.

Its vast landscapes offer exceptional diversity – from pristine beaches and year-round sunshine to national parks, wildlife experiences and vibrant cities.

Above all, however, Angola’s greatest strength lies in its people. Their warmth, hospitality and rich cultural heritage are at the very heart of our destination brand, “The Rhythm of Life.”

 

In today’s highly competitive global tourism market, what message would you like to share with international travellers considering Angola as their next destination?

Today, Angola remains one of Africa’s best-kept secrets.

It offers an authentic and largely untouched travel experience that has yet to be shaped by mass tourism. Visitors encounter a destination that remains genuine, unspoilt and deeply connected to its cultural identity.

Modern travellers are increasingly searching for places that feel authentic rather than manufactured. They want meaningful encounters with local communities and experiences that cannot be replicated elsewhere.

In Angola, visitors discover exceptional seafood, a fascinating cultural heritage influenced by Portuguese traditions, spectacular landscapes and, above all, the warmth and generosity of its people. Art, music and genuine hospitality come together to create experiences that stay with travellers long after they return home.

Ultimately, Angola is far more than a destination – it is a memorable journey defined by authentic human connections and extraordinary natural beauty.

 

Source: Al Jazeera

KLEBER GROUP Appointed to Lead DACH Communications for Wynn Al Marjan Island

Opening in 2027, Wynn Al Marjan Island marks the arrival of Wynn Resorts in the Middle East and introduces a new integrated resort destination on the Arabian Gulf.

 

 

Zurich/Ras Al Khaimah, U.A.E., June 24, 2026 – With the opening of Wynn Al Marjan Island in 2027, Wynn Resorts will expand its presence into the Middle East for the first time. Already recognized as one of the region’s most significant hospitality developments, the resort has appointed KLEBER GROUP to lead communications across Germany, Austria, and Switzerland. The agency will support the market introduction of Wynn Al Marjan Island in the DACH region and develop a pre-opening communications program designed to establish awareness ahead of the resort’s opening.

Located in the Emirate of Ras Al Khaimah, United Arab Emirates, Wynn Al Marjan Island will bring together dining, entertainment, wellness, design, and leisure in one integrated resort destination on the Arabian Gulf. Less than 50 miles from Dubai International Airport, the resort is set to become a defining new landmark for Ras Al Khaimah. For more than two decades, Wynn Resorts has developed integrated resorts in destinations including Las Vegas, Macau, and Boston. Its portfolio includes Wynn and Encore Las Vegas, Encore Boston Harbor, Wynn Macau, and Wynn Palace Cotai. Wynn has received more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world. That approach is supported by Wynn Design & Development, the company’s in-house creative studio, which brings architecture, interiors, landscape design, art, and guest experience together under a single vision. Rising 352 meters above the Arabian Gulf and spanning 70 stories, Wynn Al Marjan Island will feature 1,530 rooms and suites with waterfront views, including 313 suites within Enclave, the boutique hotel located on the tower’s upper floors. Additional amenities will include 22 restaurants and lounges, a beach club, a theater, a spa with salon and fitness center, a shopping promenade, multiple pool experiences, a 98-berth marina, and the Coral Court events center.

“Wynn Al Marjan Island is one of the most exciting hospitality projects currently under development and is located in a region that serves as an important connection point between East and West,” said Julia Kleber, CEO KLEBER GROUP. “We are grateful for the trust placed in us and look forward to supporting the introduction of Wynn Al Marjan Island across the German-speaking markets.”

 

 

Press Contact:

KLEBER GROUP

Christin Freitag, PR Senior Consultant
+49 172 617 2051
wynn@klebergroup.com

Kai Simon, Director Strategic PR & Creative
+41 78 719 55 61
wynn@klebergroup.com

Picture rights: ©Wynn Resorts

Voice4Africa: Running Through Africa’s Diverse Landscapes: How the Continent Is Becoming the New Stage for Global Sports Tourism

Frankfurt/M., 10. June 2026. From iconic marathons and trekking adventures to conservation-driven running events, Africa is emerging as one of the world’s most exciting destinations for sports and active travel. As demand for experience-led holidays continues to rise, travelers are increasingly seeking authentic journeys that combine physical challenges with extraordinary natural settings and meaningful cultural encounters.

 

 

According to UN Tourism, sports tourism already accounts for around 10 percent of global tourism spending, with strong growth expected in the years ahead. The World Economic Forum estimates that the global sports tourism market could expand from approximately US$609 billion in 2023 to as much as US$1.7 trillion by 2032. Industry analysts forecast annual growth rates of around 17 percent through 2030, with emerging and unconventional destinations gaining increasing appeal.

“The African continent offers a unique combination of spectacular scenery, authentic cultural encounters and professionally organized sporting events that remain refreshingly uncrowded,” says Hanna Kleber, founder of Voice4Africa. “For many travelers today, holidays are no longer simply about relaxation; they are about transformative experiences that create lasting memories and foster deeper connections with people and places.”

From internationally renowned races to grassroots events in remote regions, sporting competitions across Africa are generating economic opportunities, supporting conservation initiatives and empowering rural communities, while contributing to the sustainable development of entire destinations.

 

South Africa: Marathons with Global Appeal

South Africa has established itself as one of Africa’s leading destinations for sports tourism. The Comrades Marathon in KwaZulu-Natal, recognized by Guinness World Records as the world’s oldest and largest ultramarathon, attracted more than 22,000 runners in 2025 and generates significant economic benefits for the Durban and Pietermaritzburg regions. Hotels and accommodation providers experience exceptionally high occupancy levels during race week.

Cape Town has also become a major hub for international marathon tourism. The Cape Town Marathon is poised to become the first race in Africa to join the prestigious World Marathon Majors series and continues to attract a growing number of international participants. In 2025 alone, South Africa hosted no fewer than 138 marathon and ultramarathon events. Many flagship races also offer shorter distances that place community participation and shared experiences at the heart of the event, such as Cape Town’s five- and ten-kilometre Peace Run.

 

Kenya, Tanzania and Uganda: Endurance, Conservation and Community Impact

Across Africa, sporting events increasingly combine athletic achievement with tangible social and environmental impact. The ForRangers Ultra and the Lewa Safari Marathon both blend demanding courses with wildlife conservation and safari experiences. The 230-kilometre ForRangers Ultra traverses five protected areas in the Laikipia region at the foot of Mount Kenya and raised around €150,000 for ranger and wildlife protection initiatives in 2025. Meanwhile, the Lewa Safari Marathon takes place within an active rhino conservancy, with proceeds supporting critical conservation efforts.

Local communities are also benefiting from the growth of active tourism. In Tanzania, the organizers of the Kilimanjaro Marathon work closely with community projects around Africa’s highest peak. In neighbouring Uganda, the Rwenzori Marathon demonstrates how new sporting events can unlock tourism potential in lesser-known regions. The course winds through communities surrounding the Rwenzori Mountains, offering participants unforgettable experiences in one of East Africa’s most spectacular landscapes.

“The marathon strengthens our rural communities in Rwenzori. The long-overlooked Kasese region has evolved into a magnet for international runners and nature enthusiasts,” says Amos Wekesa, founder of the event and tour operator. “Registrations from 34 countries and hotel and lodge occupancy rates exceeding 75 percent highlight the economic opportunities sports tourism can create for the region.”

 

Angola: Pioneering New Routes Through Untouched Terrain

Less familiar destinations are also increasingly using sporting events as catalysts for tourism development. In Angola, the Meia Maratona da Paz in Luanda, a half marathon celebrating peace in the country, is attracting a growing number of international participants. In the scenic Huíla Highlands, the Água da Chela Lubango Half Marathon ranks among the country’s most picturesque running events.

Trail running in Iona National Park offers exceptionally remote and rugged desert experiences in one of the world’s oldest deserts. While the park has so far hosted mainly trail-running test events for rangers, conservation organization African Parks plans to make organized outdoor experiences accessible to visitors in the future. Covering 15,000 square kilometres in the northern Namib Desert, the park is characterized by sweeping sand dunes, rocky plains, ancient Welwitschia plants and dramatic coastal scenery.

 

Trekking and Outdoor Adventures: Experiencing Africa on Foot

Beyond organized races, demand for individual trekking and outdoor experiences across Africa continues to grow. Climbing Mount Kilimanjaro in Tanzania remains one of the continent’s most iconic active travel experiences, attracting thousands of international visitors every year.

Across East and Southern Africa, trekking, trail running and multi-day hiking tours are increasingly becoming part of sustainable tourism offerings that combine immersive nature experiences with local value creation and cultural exchange. As the worlds of sports tourism, adventure travel and sustainability converge, African destinations are ideally positioned to attract a growing, cross-generational audience of active and conscious travelers from around the globe.

 

 

About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service marketing and public relations agency specializing in tourism and drawing on decades of Africa expertise. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of fostering intercultural understanding and driving sustainable growth. Voice4Africa is a founding member of the ReThinking Africa business initiative and recipient of the Corps Touristique Award for International Understanding.

 

 

Picture rights: Sporttourismus in Afrika © Mark Sampson/Cape Town Marathon

 

 

 

Media Coverage:

KLEBER GROUP launches KAPITAL by KLEBER GROUP

KLEBER GROUP strengthens its global Investor Relations unit and FDI advisory for destination and hospitality development

 

 

Zurich/Dubai, 9 June 2026 – KLEBER GROUP, the globally integrated communications, marketing and consulting agency specializing in tourism, travel, luxury and lifestyle, is further strengthening its Investor Relations and Foreign Direct Investment (FDI) advisory services as part of its international growth strategy. The launch of KAPITAL by KLEBER GROUP marks the establishment of a dedicated unit that combines expertise in destination and hospitality development, investment attraction, strategic communications and stakeholder engagement. With representations across Germany, Switzerland, Austria, Spain, Poland, the UK, South Africa, Angola and the UAE, KLEBER GROUP continues to evolve its service portfolio in response to the changing needs of destinations, governments, hospitality brands and global investors.

As destinations worldwide increasingly seek international investment, infrastructure development and sustainable tourism growth, KLEBER GROUP is now expanding its advisory capabilities in the field of FDI, bridging public and private sector stakeholders through strategic positioning, investor engagement and international relationship management.

KAPITAL by KLEBER GROUP will be led by Varun Kapur, Director KAPITAL by KLEBER GROUP who brings more than two decades of cross-border experience at the intersection of FDI, tourism economies and capital deployment across the GCC (Gulf Cooperation Council). His career spans investment banking, family office investing,

venture capital and travel industry development. From KLEBER GROUP’s Dubai office, Varun Kapur oversees investment operations across the Middle East and North Africa (MENA), connecting governments and tourism destinations with international private capital to support infrastructure development, hospitality growth and long-term economic value creation.

“The needs of governments and private sector stakeholders are evolving. They are looking for partners who can attract investment, structure opportunities and actively engage the global capital community on their behalf. Tourism and hospitality are today among the most capital-intensive sectors in the world, and the opportunity for well-positioned destinations and hospitality developments is immense. At KAPITAL by KLEBER GROUP, we bring that capability to the table, leveraging three decades of industry relationships and a global network of investors, operators and hospitality stakeholders to ensure committed capital translates into lasting tourism infrastructure and destination growth,” says Varun Kapur, Director KAPITAL by KLEBER GROUP.

“KAPITAL by KLEBER GROUP reflects our commitment to supporting destinations and tourism stakeholders at the intersection of communication, investment and development. Across both emerging and established tourism markets, we see significant opportunities to help destinations attract the right investment partners, strengthen their market positioning and enhance their competitiveness.

Strategic investment is a powerful driver of destination success. Whether supporting emerging destinations on their growth journey, helping mature tourism markets increase tourism’s contribution to Gross Domestic Product (GDP), or strengthening a destination’s positioning within the luxury travel segment, the right investments can accelerate infrastructure development, elevate international visibility and unlock new economic opportunities. Tourism investment has the power to create lasting value for destinations, businesses and local communities alike,” says Julia Kleber, CEO KLEBER GROUP.

Through this strategic service expansion, KLEBER GROUP reinforces its position as a leading integrated 360-degree communications, marketing and consulting agency at the intersection of destination branding, investment attraction and strategic tourism development, helping destinations and hospitality stakeholders unlock economic potential, global visibility and sustainable long-term impact.

 

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and foreign direct investment strategies. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, UK, UAE, South Africa and Angola as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioral and symbolic motives of target groups. For more information, visit our  Webseite; LinkedIn

 

Contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Varun Kapur
Director KAPITAL by KLEBER GROUP
varun.kapur@klebergroup.com
+971 55 567 6839

 

Press clippings: 

  • Mein Geld Anlegermagazin | KLEBER GROUP launcht KAPITAL by KLEBER GROUP
  • fvw | Kleber Group gründet Beratung für Investments
  • IPMARK| Kleber Group estrena Kapital para impulsar la inversión turística

Trade Roadshow Sweden 2026: Connecting the Travel Trade in Vienna and Zurich

In cooperation with the Embassy of Sweden and six Swedish travel partners, KLEBER GROUP successfully organised the Sweden Trade Roadshow 2026 across Vienna and Zurich on the occasion of Sweden’s National Day. The events brought together more than 80 travel trade professionals, including tour operators, travel agents and media representatives, creating valuable opportunities for networking, knowledge exchange and business development.

 

 

Through inspiring destination presentations, authentic Swedish experiences and targeted speed-networking sessions, the roadshow showcased Sweden’s tourism offering while fostering meaningful connections between destination partners and the travel trade. The initiative highlights KLEBER GROUP’s expertise in designing and delivering impactful trade engagement formats that strengthen partnerships, increase market visibility and create long-term business opportunities for destinations.

 

 

Press clippings: 

New client in Central America: KLEBER GROUP secures PR and trade representation for Guatemala in the German-speaking market

Frankfurt am Main, May 26, 2026. KLEBER GROUP has been appointed to handle PR and trade representation for the Guatemalan Tourism Institute (INGUAT) across the German-speaking markets.

 

 

The collaboration aims to reposition Guatemala in Germany, Austria and Switzerland—shifting perceptions from a supposedly complex and hard-to-access destination to a curated, bookable and culturally enriching travel experience. Key communication themes include Guatemala’s vibrant Mayan heritage, dramatic volcanic landscapes, coffee as cultural heritage, rich craftsmanship, and the emerging culinary scene around Antigua.

KLEBER GROUP is responsible for strategic PR consulting, ongoing press office activities, thematic press releases, media partnerships, as well as the conception and execution of events in the DACH region and press trips to Guatemala. In trade marketing, the agency also supports engagement with the travel industry and fosters exchange with tour operators and key multipliers.

 

Experience Guatemala in Berlin 

The collaboration launches with a highlight showcasing the country’s creative side: from May 28 to 31, 2026, Guatemala will be featured at Berlin Design Week with the exhibition “Guatemala designs with hands / Guatemala diseña con las manos.” Supported by INGUAT, the exhibition celebrates the intersection of traditional craftsmanship and contemporary design, inviting visitors to discover the country’s cultural and creative richness.

At its center is a capsule-like installation inspired by Temple I of Tikal, the “Great Jaguar,” reinterpreted in aluminum and wrapped in textiles that combine traditional techniques with digital tools. Inside, a sensory installation of sound, imagery, and organic elements connects visitors with Guatemala’s landscapes, textiles, and cultural identity. The project was developed by Idonika in collaboration with Amarillo Studio for INGUAT.

The exhibition will be on display at Macherei Kreuzberg, Hallesches Ufer 40–60, 10963 Berlin.

 

A special incentive awaits visitors: those attending the exhibition can take part in a guessing competition for a chance to win a trip to Guatemala. Participants are asked to estimate the number of mostacilla (delicate, colorful glass beads) used in the textile covering of the installation.

“We are very pleased to welcome a client from Central America to our portfolio. Guatemala is one of the most exciting and authentic destinations in Latin America—a country where living Mayan heritage, coffee and craft culture, an emerging culinary scene, and dramatic volcanic landscapes come together in a unique way. This is a destination not just to be discovered, but to be seen anew. Our mission is to position Guatemala in the German-speaking market as a curated, bookable, and culturally enriching travel experience,” says Julia Kleber, CEO KLEBER GROUP.

 

 

 

About KLEBER GROUP

KLEBER GROUP is an internationally operating, integrated marketing and communications agency with more than three decades of experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands across the entire customer journey through impactful, data-driven strategies aligned with business objectives. Services include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing, and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and business travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the UAE, South Africa, Angola, and partners across five continents, KLEBER GROUP works with key public and private stakeholders in emerging, established, and luxury markets. It also expands its offering with innovative services such as AI Video and S-Buyer—a strategic tool that identifies emotional, behavioral, and symbolic audience drivers.

 

Press Contact

Christin Freitag
Senior PR Consultant
E-Mail: Christin.Freitag@klebergroup.com
T.: +49 172 617 20 51

Kornelia Gavouchidou
PR Consultant
E-Mail: kornelia.gavouchidou@klebergroup.com
T.: +49 172 617 1468

 

Picture rights: © Idonika x Amarillo Studio x INGUAT

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KLEBER GROUP launches KAPITAL by KLEBER GROUP

KLEBER GROUP strengthens its global Investor Relations unit and FDI advisory for destination and hospitality development.
Read the press release here