Zurich/Luanda, 11 May 2026 – The internationally operating communications and marketing consultancy KLEBER GROUP, specialising in travel, tourism, lifestyle and luxury, received a double distinction at the WorldMediaFestivals 2026 in the main Print category: the travel feature “Angola – Angola – Der Weg ist das Ziel (The Journey is the Destination)”, created in collaboration with Seazen Travel Magazine and with the support of Dreamtime Travel, won Gold in the subcategory “Editorial & Magazine Formats” and additionally received the Grand Award as the “Best of Category” across the entire Print category. A total of 803 entries from 34 countries were submitted.
The WorldMediaFestivals are among the internationally established awards for media and communications projects, recognising outstanding content across various categories – including print as a strategic communication format.
KLEBER GROUP’s award in the Print category sends a deliberate signal: contrary to the often-cited narrative of declining relevance of traditional media, the award-winning work demonstrates that print not only remains relevant but can serve as a strategic starting point for cross-channel communication.
The project originated from one of the first press trips sponsored by the Angolan Ministry of Tourism and exemplifies the combination of authentic storytelling, international media relations and integrated communication. Initially conceived as a six-page travel report it evolved into a high-quality 27-page feature including photo spread, presenting the destination with substantial depth of content, carefully curated imagery and deliberately chosen design elements. The print story formed the foundation of a strategically interconnected communication approach, expanded to include digital content – also in English – as well as a podcast format and a live event.
As the global representation of the destination Angola, KLEBER GROUP aims to position the country in international media and among journalists, while strategically increasing its visibility within the global tourism and investment landscape. The feature illustrates how curated press trips, close media collaboration and strategic communication can open up new narrative perspectives and build long-term media relevance.
“This feature clearly demonstrates that print is far from obsolete. The carefully selected photographic paper chosen by Seazen gives the images a distinctive quality – more intense, more tangible and far more immersive than on a screen. Particularly in travel storytelling, print remains highly relevant, as printed features are more likely to be revisited, allowing readers to continually immerse themselves in the imagery,” says Christin Freitag, Senior PR Consultant KLEBER GROUP, who accompanied the first German-language press trip to Angola on site.
Delivering one of the first German travel features on Angola required partners willing to break new ground, while already having a strong familiarity with Africa: Gordana Saric, publisher of the Swiss premium travel magazine Seazen, Dominic Eckert, Founder of Dreamtime Travel and Angola enthusiast, Christina Leitner, freelance travel journalist based in Cape Town, and Justin Hession, Seazen photographer based in Zurich.
“We are delighted to receive these awards at the WorldMediaFestivals, which once again highlights the potential of print – particularly as a starting point for far more than traditional communication,” says Julia Kleber, CEO KLEBER GROUP. “Especially for a destination that is still relatively unknown internationally, it is essential to enable journalists and opinion leaders to experience the country authentically. Print plays a central role in this: as a curated and credible format, it creates depth, trust and lasting relevance, becoming the foundation for further communication. My sincere thanks go to everyone involved.”
KLEBER GROUP and the destination Angola have been working closely together for over a year in a long-term partnership – spanning investor relations and brand development, successful positioning as Host Country at ITB Berlin and CMT Stuttgart, as well as further strategic projects. Most recently, KLEBER GROUP opened its office in Luanda; in addition, the Angola Convention Bureau was officially inaugurated on site together with the Angolan Ministry of Tourism.
About KLEBER GROUP
KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, UK, UAE, South Africa and Angola as well as partners covering all five continents, KLEBER GROUP collaborates with key players across public and private sectors in emerging, mature and the luxury market. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups. For more information, visit our Website; LinkedIn
Contact:
Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240
Christin Freitag
Senior PR Consultant
christin.freitag@klebergroup.com
Picture rights: ©Justin Hession, Tribe Mumuila