Company News

Full DACH coverage: KLEBER GROUP now present in Austria

Zurich/Vienna, January 29, 2026 – The internationally active PR and marketing agency KLEBER GROUP is further expanding its presence in the German-speaking region and is now also represented in Austria. With offices in Switzerland and Germany, as well as a presence in Vienna, the agency is now fully represented across the entire DACH region.

 

 

Headquartered in Zurich, with additional offices in Germany, Spain, Poland, the UK, and Africa, the KLEBER GROUP draws on over three decades of experience. The agency offers its clients a comprehensive 360-degree service spectrum with a focus on tourism, luxury, and lifestyle. In addition to traditional PR and communications work, the agency increasingly leverages innovative services such as AI Video and S-Buyer – a strategic tool for analyzing the emotional, behavioral, and symbolic decision-making factors of target audiences, enabling even more precise targeting of marketing and communication strategies.

In addition, the KLEBER GROUP continuously strengthens its consulting offerings with holistic approaches tailored to dynamic sectors such as hospitality – including branded residences. At the same time, the agency has for decades acted as a strategic sparring partner in investor relations, supporting international investment and positioning initiatives – including projects such as Voice4Africa by KLEBER GROUP, Rethinking Africa, and the Global Tourism Forum Investment Summit in Angola. Furthermore, the agency initiates and executes international communication and networking formats like DIYYAFAH, fostering exchange at the intersection of tourism, culture, and hospitality.

The Austrian presence in Vienna is led by Christin Freitag, Senior PR Consultant. She is responsible for the market entry and development of the Austrian market and serves as the primary point of contact for clients, media, and partners on-site. Previously, she managed the KLEBER GROUP’s Swiss office in Zurich.

Christin Freitag has a solid background in hospitality and extensive experience in marketing and communications for luxury and lifestyle hotels. Since joining the KLEBER GROUP in 2023, she has contributed to the strategic positioning of international destinations in the DACH market. In her new role, she is responsible for developing the Austrian market, including business development, stakeholder management, and close collaboration with the KLEBER GROUP’s international teams. With over eleven years of professional experience, she brings deep expertise in strategy, PR, and integrated communications. In her current role, she particularly leverages the agency’s advanced digital marketing and performance offerings to make PR strategies more data-driven, measurable, and impact-oriented.

 

“With our presence in Austria, we are completing our DACH strategy and strengthening our proximity to clients and partners in one of Europe’s most important tourism and lifestyle markets,” says Julia Kleber, CEO KLEBER GROUP. “For us, Vienna represents a key strategic milestone to further develop our integrated communication solutions and scale them internationally.”

 

The strategic responsibility for PR and communications lies with Kai Simon, Director of Strategic PR & Creative. In this role, he oversees and shapes the further development of the PR discipline as well as the creative and communicative direction – spanning destinations, hospitality, and lifestyle and luxury brands. He continues to hold market responsibility for Switzerland.

Kai Simon brings over two decades of international experience in strategic brand and corporate communications for leading individual premium hotels, hotel groups, and lifestyle brands. With his deep knowledge of the German-speaking market, insights into Swiss market nuances, and a strong understanding of the guest experience journey, he develops integrated communication strategies that precisely position brands across their entire value chain.

 

 

About KLEBER GROUP 

KLEBER GROUP is an internationally positioned, integrated marketing and communications consultancy with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include strategy and consulting, PR and communications, representation and trade marketing, social media, influencer marketing and investor relations. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. With offices in Germany, Switzerland, Austria, Spain, Poland, the UK, the UAE and South Africa, as well as a presence in Vienna and partners across all five continents, KLEBER GROUP works with key players in the public and private sectors in emerging, mature, and luxury markets. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups.

For more information, visit our Website; LinkedIn

 

Press contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Kai Simon
Director Strategic PR & Creative
kai.simon@klebergroup.com
+41 78 719 55 61

Austria:

Christin Freitag
Senior PR Consultant
christin.freitag@klebergroup.com
+49 172 6172051

 

Picture rights: ©iStock – nick1803

Tourism News Africa: Africa as the world’s new luxury frontier

Article originally published by Tourism News Africa

 

 

With travellers increasingly seeking rare, restorative and experience-rich escapes, Africa is redefining what modern luxury looks and feels like

 

 

Across the global travel landscape, the definition of luxury is shifting. The era of excess – marble lobbies, gold-plated taps and showpiece amenities – is giving way to something more grounded, more restorative, and far more human. Travellers increasingly want meaning over magnitude, connection over display, and experiences that leave them changed rather than simply pampered. Nowhere is this shift more visible, or more powerful, than in Africa.

The continent offers what modern luxury travellers value most: rarity, privacy and nature in its most unfiltered form. This is not a manufactured sense of exclusivity, but is rather rooted in landscapes that remain vast and wild, cultures that are deeply textured, and hospitality models built around conservation, community and a genuine sense of place.

The market numbers reflect this evolution. According to MarketDataForecast’s 2024 Africa Travel Market Report, the continent’s travel sector was valued at just over US $24 billion, with long-term projections indicating steady growth of around 5% annually through to 2033. Within this, high-end safari tourism is expanding at an even faster pace; Grand View Research estimates the Southern Africa safari-tourism segment alone at US $13.2 billion in 2024, with forecasts suggesting it could more than double by 2033 at a compound annual growth rate of 9.4%. Together, these figures point to a clear trajectory: global demand for nature-led, experience-rich travel is accelerating, and Africa is exceptionally well positioned to lead it.

Part of Africa’s rising appeal lies in how seamlessly it aligns with global luxury trends. Conservation-driven lodges are offering travellers the chance to engage with wildlife protection firsthand, often in private reserves or concessions where guest numbers are intentionally limited. Vineyard estates in South Africa’s winelands are pairing world-class food and wine with design-forward stays and wellness-anchored itineraries. Remote-island escapes – from the Seychelles to Mozambique’s Bazaruto Archipelago – provide what is now the most sought-after luxury of all: complete seclusion in extraordinary natural settings.

This move toward purposeful luxury is also reshaping the broader hospitality sector. According to IMARC Group’s 2024 South Africa Luxury Travel Market Report, the country’s high-end travel segment was valued at approximately US $15.6 billion in 2024, reflecting strong demand for boutique hotels, private villas, curated wellness experiences and locally rooted design. And the continent’s credibility is no longer limited to safaris… today, travellers come for culinary innovation, regenerative travel experiences, art and architecture, and slow-travel journeys that weave in culture, craft and community.

For a strategy- and development-focused organisation like the KLEBER GROUP, these shifts create profound opportunities. As luxury becomes synonymous with authenticity, Africa’s offering is not only compelling, it is competitive on a global stage. The continent’s diversity is also a strategic advantage – rather than relying on a single dominant narrative, Africa presents multiple luxury entry points for different traveller segments, from conservation-led safaris to vineyard estates and island retreats. Crucially, these models create value far beyond the guest stay; they support conservation ecosystems, generate meaningful employment, and often catalyse community development in remote regions.

“What emerges is a picture of a continent rewriting the luxury playbook. Africa is no longer simply a destination for once-in-a-lifetime safaris, it is becoming the epicentre of a new, thoughtful definition of high-end travel – one where indulgence is quiet, privacy is purposeful, and the true luxury lies in reconnection with nature, culture and self,” says KLEBER GROUP CEO, Julia Kleber. “As global travellers continue to seek depth over decadence, Africa’s leadership in meaningful, regenerative luxury will only become more pronounced.”

The world is searching for luxury that feels alive, textured and real, and Africa already offers it.

 

 

Picture rights: © Tourism News Africa

KLEBER GROUP becomes an Affiliate Member of the United Nations World Tourism Organization

Julia Kleber, CEO of the KLEBER GROUP, receiving the Affiliate Member Certificate from Ion Vilcu, Director of the Department for Affiliate Members and Public-Private Collaboration at UN Tourism, during the UN Tourism General Assembly 2025 in Riyadh.

 

 

Zurich, 10 November 2025 – The KLEBER GROUP is delighted to announce that it is now an official Affiliate Member of the United Nations World Tourism Organization (UNWTO).

As an internationally operating PR and communications agency with an innovative approach to public relations, trade, and MICE within the tourism sector, the KLEBER GROUP has long been committed to sustainable development, global connectivity, and the promotion of responsible tourism initiatives – including Voice4Africa by KLEBER GROUP and RethinkingAfrica. Becoming part of the UNWTO’s global network underscores this commitment and opens up new opportunities for international cooperation and knowledge exchange.

Our CEO, Julia Kleber, attended the UNWTO General Assembly in Riyadh in person, where the KLEBER GROUP’s admission as an Affiliate Member was officially confirmed.

“We are both honored and motivated to be part of this global network. Membership in the UNWTO opens up new pathways for us – and therefore for our partners and clients worldwide – to drive innovation in tourism and to take responsibility for our industry,” says Julia Kleber.

“Tourism is far more than travel – it is a key economic sector that creates millions of jobs, strengthens local value creation and makes a significant contribution to global GDP. This is precisely why we see it as our mission to actively foster communication and cooperation in the tourism sector and to contribute to resilient and sustainable economic development,” says Julia Kleber.

Affiliate membership enables the KLEBER GROUP to actively participate in international UNWTO projects and initiatives, gain access to exclusive networks, and further expand its role as a communicative bridge-builder between destinations, institutions, and the global travel industry.

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands along the entire customer journey—through impactful, data-driven strategies that directly contribute to clients’ business goals.
The KLEBER GROUP offers a comprehensive portfolio to create consistent and distinctive brand experiences, including tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, as well as social media and influencer marketing. The portfolio is complemented by CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, and sustainability & ESG. In addition, the KLEBER GROUP expands its offering with innovative services such as AI video and S-Buyer – a strategic tool that uncovers emotional, behavioral, and symbolic motives of target groups.

More information at https://klebergroup.com/

Press Contact

Hanna Kleber und Julia Kleber | CEO

Julia.kleber@klebergroup.com

Hanna.kleber@klebergroup.com

Carolin Benda | Senior PR Consultant

Carolin.benda@klebergroup.com

KLEBER GROUP LAUNCHES UK AFRICA OFFICE TO DRIVE NEXT PHASE OF GROWTH IN BRITISH & INTERNATIONAL TRAVEL MARKETS

Zurich/London, 14th October 2025 – KLEBER GROUP, the international communications and marketing agency specialising in travel, luxury and lifestyle, is expanding into the UK with the launch of a dedicated Africa office. This milestone reflects both the agency’s global growth and the strategic importance of the mature and dynamic UK travel sector, one of the most influential markets in the world.

Building on established operations in Germany, Switzerland, Spain, Poland and Africa, KLEBER GROUP now brings its full-service communications expertise to the UK. From brand strategy, media relations and trade marketing to influencer campaigns, sustainability storytelling, stakeholder engagement and innovative new services like AI Video and S-Buyer, the London office will serve as a hub for clients eager to engage with the UK’s highly competitive travel market.

The UK office will be co-led by Tim Henshall, Director UK KLEBER GROUP and Adele Cutler, PR Manager KLEBER GROUP. Adele is a Chartered Marketer with over 20 years’ experience in marketing and PR, including 12 years specialising in emerging destinations. Adele has managed hundreds of high-profile press trips across 18 countries, generating million’s worth of media coverage. She is recognised for her trusted relationships with UK and international media and for successfully launching new tourism destinations, airline crisis management and luxury travel experiences.
Tim Henshall, a veteran tourism marketer with more than 35 years’ experience. Tim is currently Head of Tourism Marketing (UK) for Tanzania Tourism and previously founded Kamageo, representing more than a dozen African destinations across the UK and beyond. His expertise spans destination branding, media relations, trade engagement and strategy for both emerging and established markets.

“We are excited to open our doors in the UK, a market that sets global benchmarks in travel, media and consumer behaviour,” said Julia Kleber, CEO KLEBER GROUP. “Adele and Tim bring unmatched expertise and networks, making them the perfect leaders to help brands stand out in this sophisticated and ever-evolving space.”

Tim Henshall added: “The UK is not only a source of high-value travellers but also a hub for global tourism decision-making. Establishing KLEBER GROUP here ensures our clients can tap into these opportunities with credibility and creativity.” Adele Cutler commented: “With deep experience in both emerging tourism destinations and international PR, I’m thrilled to help destinations and brands amplify their stories in the UK. The market demands innovation and impact and that’s exactly what Kleber delivers.”

 

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, social media and influencer marketing. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups.

LinkedIn: KLEBER GROUP

 

 

Press contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Press & Trade Enquiries (UK):

Tim Henshall
Director UK KLEBER GROUP
tim.henshall@klebergroup.com

+44 7810 508791

Adele Cutler
PR Manager UK KLEBER GROUP
adele.cutler@klebergroup.com<

+44 7976 578988

Picture rights: ©iStock Deejpilot

DIYYAFAH: Neuer B2B-Hub für Tourismussektor in Saudi-Arabien

The new digital platform DIYYAFAH brings together, for the first time, the diverse players of Saudi Arabia’s tourism sector on a common stage. It is a joint project of the tourism communication and marketing agency KLEBER GROUP and the tour operator and market expert DISCOVERY GROUP.

Zurich / Berlin, September 24, 2025 – With DIYYAFAH, the Saudi Arabian tourism sector gains a central digital B2B platform where tourism players such as hotels, airlines, and cruise companies can present themselves together in order to strengthen their international presence, encourage new collaborations, and make market access clearer and more efficient.

The name DIYYAFAH derives from the Arabic term Ḍiyāfah – an expression for hospitality that is deeply rooted in Saudi Arabian culture. On this basis, the platform specifically promotes collaboration within the industry and supports its growth in the international market.

DIYYAFAH was developed in collaboration between the KLEBER GROUP and the DISCOVERY GROUP. The KLEBER GROUP is an international, integrated marketing and communications agency with over three decades of expertise in tourism, lifestyle, and luxury. Dr. David de Bjaouix, CEO and founder of the DISCOVERY GROUP, has maintained close relations with Saudi Arabia for over 25 years and is a recognized expert on the country.

“ With DIYYAFAH, we are creating, for the first time, a joint, clear, and professional digital stage for providers from across the Kingdom,” explains Julia Kleber, CEO of the KLEBER GROUP.
“DIYYAFAH makes the unique diversity of providers in Saudi tourism visible at a glance. We want to bring these many players together, foster exchange, and create more visibility,” summarizes Dr. David de Bjaouix, CEO and founder of the DISCOVERY GROUP.

The launch of the platform took place during the Saudi National Day celebrations of the Embassy of the Kingdom of Saudi Arabia on the evening of September 23, 2025, at The Ritz-Carlton, Berlin.
Further information: www.diyyafah.com

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands along the entire customer journey – in effective, data-driven strategies that directly contribute to clients’ business objectives.

KLEBER GROUP offers a comprehensive portfolio of services to create consistent and unique brand experiences. These include tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, as well as social media and influencer marketing. The portfolio is complemented by CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, as well as sustainability & ESG. In addition, KLEBER GROUP expands its offering with innovative services such as AI video and S-Buyer – a strategic tool that uncovers emotional, behavioral, and symbolic motives of target groups. Further information: www.klebergroup.com; LinkedIn: KLEBER GROUP

About DISCOVERY International Events + Tours (a brand of DISCOVERY)

Since 2004, DISCOVERY has been among Europe’s leading tour operators, specializing in uniquely curated worldwide travel experiences for individual travelers and small groups, as well as for UHNWIs, MICE, and exclusive art and music journeys.

The Middle East has been a special focus for our entire team for more than 30 years, with Saudi Arabia occupying a particularly important place. Some of our team members have known this fascinating destination since 1999. We therefore feel deeply committed to the remarkable spirit of transformation in the Kingdom – with insider knowledge, first-class expertise, and a unique local network.

www.discoveryweltweit.de

Press contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Yvonne Gros
Director of Business Development
yvonne.gros@klebergroup.com
+49 162 7962057

Dr. David Bjaouix
CEO & Founder DISCOVERY GROUP
office@diyyafah.de
+49 173 4722204

Picture rights: ©DIYYAFAH

 

Voice4Africa: New Opportunities for Africa’s Tourism through Sustainable Infrastructure

Frankfurt a. M., September 22, 2025. At the recently held African Climate Summit in Addis Ababa, investments in sustainable projects were the main focus, combining economic growth with ecological responsibility. Against this backdrop, new infrastructure projects in Ethiopia, Rwanda and Angola open promising perspectives to strengthen Africa’s tourism sector while promoting local value creation as well as sustainable development.

Ethiopia’s New Nile Dam: Energy Production Meets Nature Tourism

With the Grand Ethiopian Renaissance Dam (GERD), one of Africa’s largest hydropower plants has been put into operation in Ethiopia. The dam not only provides renewable energy for millions of people, but also holds enormous potential for tourism.

The reservoir covers about 1,700 square kilometers and is home to more than 70 islands with impressive biodiversity. This scenic variety offers ideal conditions for nature-based tourism such as boat tours, birdwatching and cultural experiences, supported by the resident communities of the Berta, Gumuz, Mao, Komo and Shinasha. A planned floating resort is also intended to serve as a model for ecotourism.

Functioning transport connections and high-quality accommodation are crucial for the success of tourism. Equally important is the consistent protection of the environment to preserve the natural appeal of the region in the long term.

First Electric Air Taxi Presented in Rwanda: Innovation for Tourism

Rwanda is working on alternative, sustainable solutions for urban and interregional passenger transport. At the 2025 African Aviation Summit in Kigali, Africa’s first autonomous electric air taxi was presented – a strong signal that innovation can emerge directly from the African continent.

For tourism, the air taxi opens up completely new possibilities: in the future, travelers could reach remote national parks, mountain landscapes or lakes in the shortest possible time. The two-seater, electrically powered vehicle with 16 electric motors reaches speeds of up to 130 km/h, reduces travel times and connects hard-to-reach regions. It underscores Rwanda’s role as a pioneer in technology and sustainable mobility in Africa.

Lobito Corridor in Angola: New Railway Project as Africa’s Tourism Backbone

The Lobito Railway Corridor connects the port of Lobito in Angola with the Democratic Republic of Congo and Zambia. The historic route, around 1,300 kilometers long, has been under modernization since 2018 and is already operational on the Angolan side. Regular trains are already running there, while the connection in DR Congo and Zambia will be further expanded in the coming years.

The railway not only provides new impetus for trade, but also for tourism. Improved connectivity makes previously hard-to-reach natural and cultural treasures along the route accessible. From the Atlantic coast, the line leads across the Huambo Plateau with its picturesque highlands and fertile valleys to the vast steppes of eastern Angola.

Rovos Rail already uses parts of the Lobito Corridor for its luxury train journeys along the historic Benguela Railway, such as from Lobito to the Victoria Falls. The Copper Trail Route runs through Angola, DR Congo, Zambia and Zimbabwe and combines scenic contrasts with cultural experiences, safari activities and boat trips on the Kafue River.

Through targeted tourism offerings along the route, the Lobito Corridor could become a key route for sustainable and cross-border tourism in Africa. It not only strengthens regional integration, but also offers new economic opportunities for local communities.

Hanna Kleber, founder of Voice4Africa, emphasizes: “These projects initiated from within Africa demonstrate how sustainable infrastructure can drive tourism as an important growth engine of the continent. Investments in mobility, energy and the environment create the basis for more travelers from Africa and around the world to discover the continent’s diversity beyond the well-known hotspots while simultaneously benefiting the local population.”

About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and long-standing expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of fostering intercultural understanding and as a driver for sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and recipient of the Corps Touristique Award for Intercultural Understanding.

Press contact:

Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications
Hamburger Allee 45
60486 Frankfurt am Main
Tel: +49 (69) 71 91 36 0
Email: hanna.kleber@klebergroup.com
and julia.kleber@klebergroup.com
/ friederike.galuschky@klebergroup.com

Web: https://voice4africa.de/

LinkedIn: Voice4Africa / Kleber Group

Image rights: Landscape in Benguela, Angola © Ministry of Tourism of Angola @ Kleber Group, Credit: Robert Haidinger

Imagen AI Video Service 2

New Service: AI VIDEO CREATION – Premium Storytelling, Powered by AI

Tourism marketing is changing—and so are the expectations of travellers. In a world driven by speed, visuals, and emotional impact, standing out means telling stories that are not only beautiful, but smart, strategic, and deeply resonant.

At KLEBER GROUP, we’ve taken the next step in that evolution with AI VIDEO: a high-end content creation service that blends artificial intelligence with human creativity to produce flexible, emotionally intelligent visual campaigns—faster than ever before.

This is not about automation for its own sake. It’s about empowering tourism brands to create meaningful, visually striking content with greater agility, precision, and purpose. AI VIDEO helps you move faster, say more, and connect deeper—without compromising quality or brand essence.

Why AI VIDEO? Why now?

In today’s digital-first, image-driven world, brands are under more pressure than ever to produce visual content that is not only fast and beautiful, but also emotionally intelligent, brand-aligned, and cost-effective.

AI VIDEO by KLEBER GROUP is our answer to that need. It’s not just another tool—it’s a creative accelerator that gives tourism brands the power to tell better stories, faster and smarter, without sacrificing quality, soul, or strategic impact.

We don’t believe AI replaces creativity—it amplifies it. With AI, our team gains the ability to work with greater speed and flexibility, while keeping full creative direction in human hands. That means more ideas, more iterations, and more time to focus on what matters most: meaning.

How it works

AI VIDEO is a hybrid process. Our creative team develops the core concept, visual direction, and emotional tone, then uses AI-powered tools to accelerate production—especially for animation, virtual scenes, mood-building, and visual experimentation.

From there, we refine, direct, and complete the content just like any high-end production—only faster, more adaptable, and without heavy on-site logistics.

This approach allows us to:

  • Create custom video content fast
  • Develop variations tailored to different audiences or platforms
  • Quickly test and iterate visual ideas before full production
  • Maintain full creative and strategic alignment with your brand

Who is it for?

AI VIDEO is ideal for:

  • Hotels that want premium-level video content without lengthy shoots
  • Destinations that need adaptable visual assets for multiple markets
  • Tourism brands that want to test, iterate, and scale campaigns quickly
  • Luxury experiences looking for emotion-rich content that truly reflects their value
  • Marketing teams who need powerful content with fast turnarounds and controlled budgets

Whether you need launch videos, brand storytelling, mood pieces, or multi-market adaptations—AI VIDEO by KLEBER GROUP delivers premium results with unmatched flexibility.

Tangible Benefits

The core advantages of our AI VIDEO service include:

  • Speed – from concept to first visuals within a short time frame
  • Flexibility – easy updates, versioning, and platform adaptation
  • Visual consistency – across campaigns, touchpoints, or languages
  • Strategic quality – every video is grounded in a strong brand idea, not generic templates
  • Budget efficiency – high production value without the high production cost

And most importantly: each piece is emotionally resonant and custom-built to reflect the tone, values, and identity of your brand.

A new creative mindset

At KLEBER GROUP, we see AI not as a gimmick, but as a strategic tool. In the hands of the right creative team, it becomes a way to tell better stories—stories that move people, sell experiences, and differentiate your brand in a crowded market.

We know what it takes to communicate with high-value travellers. They expect authenticity, elegance, and emotional depth—not artificial trends or empty visuals. That’s why we use AI to support the idea, not to replace it.

Real-world flexibility

One of the greatest strengths of AI VIDEO is its adaptability. If your campaign direction changes, your market focus shifts, or you simply need a new cut with different messaging— we deliver fast and adapt to your needs.

This agility allows tourism brands to respond in real time to:

  • Seasonality
  • Shifting consumer trends
  • Emerging audience insights
  • Localised marketing needs

No re-shoots. No wasted assets. No delay.

Our Promise: Technology + Creativity + Strategy

With AI VIDEO, KLEBER GROUP offers more than just content—we offer a new creative capability built on:

  • Deep tourism market understanding
  • Emotional storytelling expertise
  • Strategic brand thinking
  • Next-generation production tools
  • The agility today’s brands truly need

We’ve always been passionate about storytelling in tourism. Now, we’re making it faster, smarter, and more emotionally precise—without compromise.

Looking ahead

At KLEBER GROUP, we’re committed to transforming how tourism brands communicate—creatively, intelligently, and with purpose. AI VIDEO is a new chapter in that mission.

If you want to tell your story with more emotion, more precision, and more flexibility—without the barriers of traditional production—AI VIDEO is built for you.

Want to learn more?

Get in touch with the KLEBER GROUP strategy team to explore how AI VIDEO can support your brand’s creative evolution.

Picture rights: © KLEBER GROUP

Launching New Service: S-BUYER – The Strategic Tool That Reveals Who Truly Connects With Your Brand

At KLEBER GROUP, we’ve always believed that great tourism communication starts with one essential question: Who are we really speaking to?

With our newest service—S-BUYER: Brand-Destination Identity Diagnostic—we’re offering a powerful new way to answer that question with precision, depth, and emotional clarity.

Why S-BUYER? Why now?

In today’s saturated tourism market, traditional segmentation no longer goes far enough. Age, nationality, or income alone won’t tell you why someone chooses your hotel, your destination, or your product. The real answer lies deeper—in psychological needs, symbolic desires, and emotional motivations.

S-BUYER is a diagnostic tool that helps tourism brands uncover the unconscious dynamics that drive guest behavior. It doesn’t just identify your audience; it reveals what they’re really looking for, even when they can’t put it into words themselves.

Are your guests seeking freedom? Belonging? Social prestige? Spiritual connection? Emotional safety? S-BUYER uncovers the hidden motivations that determine whether someone feels deeply aligned with your brand—or quietly disconnected from it.

How it works

S-BUYER combines qualitative interviews, symbolic analysis, cultural insights, and narrative deconstruction to create a psychological and emotional map of your ideal customer. It examines both sides of the brand relationship:

  • The symbolic identity of your brand or destination (what it represents)
  • The imaginaries and desires of your most emotionally aligned audience (what they seek)

Instead of broad market personas, the result is a rich, multi-layered emotional profile of your highest-potential customer segments—those who don’t just visit, but emotionally connect.

Who is it for?

S-BUYER is ideal for:

  •  Tourism boards seeking a more authentic identity and emotionally resonant storytelling
  •  Hotels and resorts aiming to stand out without resorting to discounts or overused luxury clichés
  • Tourism experiences or products (wellness, gastronomy, nature, culture) looking to attract the right kind of guest—not just any guest
  • Emerging or underperforming destinations that need to reposition or understand why their offer isn’t converting
  • Brands that suspect they’re speaking to the wrong audience—and want to recalibrate with clarity

The tangible outcomes

Every S-BUYER project culminates in a strategic insights report that includes:

  • A detailed breakdown of your symbolic customer profiles
  • An analysis of your current brand narrative vs. your emotionally ideal one
  • Practical recommendations on storytelling, tone of voice, messaging, and visual identity
  • Conceptual ideas for campaigns, naming, web and social media content
  • Suggestions for symbolic activation across your customer journey—from your website to the on-site experience

Why it matters

When your communication reflects the emotional DNA of your true audience, everything becomes more effective:

  • You stop wasting media spend on mismatched segments
  • Your messaging gains clarity and emotional resonance
  • Your teams—from marketing to guest experience—operate with a unified sense of who you’re really serving
  • You build symbolic loyalty, not just brand recognition

As a result, your destination or brand doesn’t just stand out visually—it feels different, means something, and attracts the right people with less effort and more authenticity.

Real-world example

Imagine a boutique hotel with a quiet, refined, minimalist aesthetic. Unconsciously, it speaks to guests seeking emotional safety, retreat, and introspection. But if the communication emphasizes glamour and exclusivity, it may attract a mismatched audience—one that doesn’t feel what the place actually offers, and never books. S-BUYER identifies this disconnect—and shows how to fix it.

A valuable addition to our strategic services

At KLEBER GROUP, we believe strategic insight and emotional intelligence are the foundation of great tourism marketing. With S-BUYER, we use a tool that brings both together—giving our clients a unique competitive edge in a crowded market.

If you’re ready to stop guessing who your ideal guest is and start understanding them on a deeper level—S-BUYER is your next step!

Want to learn more about S-BUYER? Get in touch with us to explore how S-BUYER can help your brand attract, connect, and convert with purpose.

Contact us!

Picture rights: © KLEBER GROUP

CIDOT commissions KLEBER GROUP for Trade Marketing in Germany, Austria and Switzerland

Frankfurt am Main/Grand Cayman, Cayman Islands, 12 August 2025 – The Cayman Islands Department of Tourism (CIDOT) announces that, following a multi-stage tender process, the KLEBER GROUP has been selected as the agency for the DACH region – Germany, Austria and Switzerland.

The KLEBER GROUP will work with the travel industry in these markets to strengthen the positioning of the Cayman Islands and attract high-quality travellers to the destination, thereby supporting CIDOT’s market diversification strategy. The KLEBER GROUP has more than 30 years of experience in the global communications industry and specialises in travel, luxury, and lifestyle. Trade marketing activities for the Cayman Islands will be led by Monika Diez Gansert, Strategic Director, and Ninnan Stenmark Åhlén, Senior Trade Consultant. Both Diez and Stenmark Åhlén have more than 15 years of experience and expertise in destination marketing.

CIDOT is actively working to balance seasonal fluctuations in the Cayman Islands tourism industry and create a more resilient sector by expanding the destination’s source markets. The KLEBER GROUP will play an important role in this strategy, as its collaboration with the travel industry – including tour operators, travel agencies, and online travel agencies (OTAs) – will raise awareness of the Cayman Islands and promote partnership opportunities for local industry partners in Germany, Austria, and Switzerland. The focus will also be on the luxury travel segment and expanding distribution channels. The goal of the KLEBER GROUP’s strategy and tactics is to increase visitor numbers from the DACH region.

“Travellers from the DACH region, particularly from Germany, are known for their preference for international travel – they often stay longer and spend more per trip than the European average. This is a valuable opportunity for the Cayman Islands, as our offering of beaches, culinary experiences, and unique activities aligns perfectly with the preferences of DACH travellers,” said Rosa Harris, Director of Tourism. “We already welcome visitors from these markets and are confident that the KLEBER GROUP, with its experience in strategic destination marketing, extensive network, and strong industry relationships, will develop and implement a strategy to tap into these markets.”

She further elaborated on CIDOT’s strategy: “Looking ahead, we want to ensure that our industry is resilient and able to withstand market disruptions. Therefore, it is essential to expand beyond our traditional source markets. We look forward to improvements under the Owen Roberts Airport master plan, including the runway extension, which will allow for non-stop flights from Europe. Our partnership with the KLEBER GROUP plays a key role in our aviation strategy, as we work with European airlines to demonstrate the demand for the Cayman Islands from these markets.”

“The CIDOT team invited several of our KLEBER GROUP account managers on a trip during which they visited all three islands and met with local stakeholders. This trip helped the KLEBER GROUP further refine its strategy for the Cayman Islands and identify opportunities for partnerships with the DACH travel industry by experiencing our product offerings first-hand.”
“We are proud to represent the Cayman Islands Department of Tourism in the DACH region,” said Julia Kleber, CEO of the KLEBER GROUP. “Our team had the opportunity to experience the destination first-hand and was impressed by its world-class offerings – from top hotels and restaurants to unique experiences such as Stingray City, bioluminescent bays, and the diversity of the three islands. We look forward to expanding the Cayman Islands’ presence in the distribution network and contributing to increased visitor numbers.”

About KLEBER GROUP

KLEBER GROUP is an integrated, first-class marketing and communications agency specialising in travel, luxury, and lifestyle, with more than 30 years of experience in the international communications and travel industry. The agency’s 360-degree approach delivers compelling storytelling for our brands, seamlessly increasing awareness along the customer journey and its touchpoints, with impactful and data-driven strategies that contribute to clients’ business goals. The KLEBER GROUP offers a comprehensive range of services aimed at delivering consistent and unique brand experiences, including tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, social media and influencer marketing, CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, as well as sustainability & ESG. For more information: www.klebergroup.com

Contact:

KLEBER GROUP
Ninnan Stenmark
Senior Trade Consultant
Tel: +49 173 4953 494
E-mail: ninnan.stenmark@klebergroup.com

Grand Cayman, Cayman Islands
Public Relations
Tel: (345) 949-0623
E-mail: pr@caymanislands.ky

Picture rights: © The Cayman Islands Department of Tourism
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Kleber Group Opens Africa Office in Cape Town: A Strategic Step into the African Market

Media Coverage Africa Office Launch:

 

Cape Town / Zurich, 04.08.2025 – KLEBER GROUP, an internationally established communications agency with more than three decades of expertise in integrated marketing and PR for the travel and tourism industry, is strengthening its presence in Africa. With the opening of a new office in Cape Town, the agency underscores its long-term commitment to the continent, drawing on deep experience, long-standing partnerships, and dedicated initiatives such as Voice4Africa and ReThinking Africa. Cape Town will serve as a strategic hub for supporting and engaging with markets across Africa, delivering communications services that are locally anchored, regionally attuned, and informed by decades of pan-African expertise.

This expansion builds on KLEBER GROUP’s extensive track record with African destinations, airlines, hotels, and tourism stakeholders. The goal is to deepen engagement across African markets through integrated, locally rooted communication strategies that highlight the region’s diversity and its growing potential in both inbound and outbound tourism. Services include brand strategy, media relations, and digital campaigns, as well as influencer engagement, sustainability communications, trade marketing, and investor relations — all delivered directly from the new Cape Town office.
The office unites KLEBER GROUP’s global communications expertise with the regional insight of Lexi Hall, who joins as Director for Africa. A seasoned communications strategist, Hall brings a pan-African perspective and extensive experience working with tourism and lifestyle brands across the continent. She will lead the development of tailor-made strategies that are locally grounded, culturally relevant, and designed to resonate with both African brands and international clients.

“Africa’s rich tourism diversity, cultural strength, and entrepreneurial drive are key forces shaping a sustainable future — both locally and globally,” says Julia Kleber, CEO KLEBER GROUP. “Through our initiative Voice4Africa and our partnership with ReThinking Africa, we aim to further amplify African perspectives and build resilient connections to international markets. With our new office in Cape Town and Lexi Hall’s regional expertise, we are deepening this commitment — grounded in strong local presence and long-term strategic vision.”

Africa continues to gain global relevance as a destination for European travellers, a rising outbound market, and a hub for intra-continental tourism, mobility, and investment. The Cape Town office positions KLEBER GROUP to respond to these dynamics with greater speed, flexibility, and local knowledge.
Founded by KLEBER GROUP, Voice4Africa promotes sustainable tourism and entrepreneurship, with a strong focus on empowering women and youth. By leveraging the agency’s broad international network, the initiative strengthens Africa’s visibility and tourism potential worldwide. ReThinking Africa, a German business initiative, advocates for fair, investment-driven cooperation between Africa and Europe, aiming to create sustainable partnerships that generate local jobs and long-term economic value. Together, these initiatives are central to KLEBER GROUP’s long-term strategy and commitment to Africa.
With the new Cape Town office, KLEBER GROUP expands its global footprint to five countries — Germany, Switzerland, Spain, Poland, and South Africa — enhancing its ability to serve tourism boards, hospitality brands, luxury travel providers, and lifestyle companies across Africa and beyond. The locally based team combines regional expertise with international perspective, delivering services from media relations and brand strategy to investor outreach and digital campaigns — all with cultural nuance and strategic depth.

About KLEBER GROUP

KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury, and lifestyle. With decades of experience in international communications and the tourism industry, the agency develops customized, data-driven strategies that build lasting brand value and deliver measurable results. Taking a 360-degree approach, KLEBER GROUP ensures consistent and distinctive brand experiences. Its service portfolio includes PR and communications, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, as well as cross-marketing and broadcast solutions. A strong focus is also placed on sustainability and ESG, helping companies position themselves responsibly and with a future-oriented mindset.

Contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+491733453240

Lexi Hall
Director Africa
lexi.hall@klebergroup.com
Number: +27826695784

Picture: © KLEBER GROUP From left to right: Julia Kleber, CEO KLEBER GROUP; Lexi Hall, Director Africa KLEBER GROUP

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