Company News

Frankfurt / Luanda, 04 March 2025 – With immediate effect, the KLEBER GROUP is taking over the long-term representation as well as all PR, marketing and tour operator measures for the Ministry of Tourism of Angola in the German-speaking markets. Part of the mandate is also cooperation with investors and stakeholders to further expand the tourism infrastructure. The basis of the cooperation is a jointly drawn up plan for the tourism development of the country. The assignment was agreed on a long-term basis and will expand from support in DACH to global marketing of Angola.

With the brand slogan “Visit Angola – The Rhythm of Life”, the country in southwest Africa is positioning itself in the future as a lively and diverse travel destination with rich cultural traditions, a unique art, music and dance scene, spectacular landscapes including untouched national parks, waterfalls, desert, beaches and fascinating wildlife.

In the first step, the KLEBER GROUP, together with the Ministry of Tourism of Angola, has identified five core regions that represent the diversity of the country and on which the measures will focus: In northwestern Angola, directly on the Atlantic Ocean, lies the rousing capital Luanda, where cultural heritage and modern lifestyle merge. To the east of this are the Kalandula Falls. They are among the largest waterfalls in Africa and form a unique nature experience. Further south of Luanda and also directly on the Atlantic Ocean is the lively city of Benguela, whose beaches attract water sports fans in particular. And even further south is the province of Namibe. While the Serra da Neve island mountain rises 2,489 metres in the north of the province, endless sand dunes meet the Atlantic Ocean directly in the coastal desert of the Namib. The rock carvings of Tchitundo-Hulo are also part of Angola’s most important cultural heritage. Just east of the Namibe lies the province of Huíla with the second largest city of Angola, Lubango. It captivates with breathtaking landscapes such as the Serra da Leba mountain range or the Tundavala Gorge. The Museu Regional de Huíla also provides exciting insights into the history and culture of the region.

Julia Kleber, CEO of the KLEBER GROUP, is enthusiastic: “We are very pleased to make this untouched country better known to tourists. I have been to Angola several times and I am always touched by the fantastic landscapes and hospitality. With our many years of expertise in the tourism marketing of destinations, we are ideally positioned to strategically accompany Angola on its exciting path in the long term, to support investments and to anchor this versatile travel destination in the awareness and travel plans of the population.”

About KLEBER GROUP
The KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury and lifestyle. With decades of experience in the international communications and tourism industry, she develops tailor-made, data-based strategies that sustainably strengthen brands and achieve measurable success.
With a 360-degree approach, the KLEBER GROUP ensures consistent and unmistakable brand experiences. Her range of services includes PR and communication, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel as well as cross-marketing and broadcast. There is also a special focus on sustainability and ESG in order to position companies in a future-oriented and responsible manner.
Further information: www.klebergroup.com

Frankfurt / Taipei, 14 January 2025 – KLEBER GROUP is now handling press relations for the Taiwan Tourism Administration in the DACH region (Germany, Austria, Switzerland) and – as a secondary market – in the Benelux countries. The contract, which was awarded at the turn of the year, comprises a series of strategic measures to consolidate Taiwan’s position as a versatile travel destination in Southeast Asia.

As part of the mandate, KLEBER GROUP will regularly share news with travel-savvy media contacts in the aforementioned markets, organise themed group press trips, suggest trend-based topics, arrange interviews with quotable representatives of the Taiwan Tourism Bureau and support media enquiries. Media events with high-calibre partners are also planned – the first of which will take place in Munich in spring 2025 (information will follow shortly). Key media also have the opportunity to request individual support for press trips without obligation, which can be implemented depending on the topic, local capacities and approval by the client.

Another focus is on cooperation with travel sales media and direct communication with travel agencies. The aim is to provide counter staff with up-to-date information and to further consolidate the core messages of the Taiwan Tourism Board through co-operation with well-known tour operators.

This year’s campaign focuses on backpacking and individual travel, high-income and culturally sophisticated travellers, family holidays and Taipei as a worthwhile transit destination. It is particularly worth emphasising that Taipei, with the shortest average flight time to all relevant destinations in Southeast Asia and Australia, scores points with transfer passengers who want to add unforgettable impressions to their journey to the region.

Julia Kleber, CEO of KLEBER GROUP, is visibly delighted with the order: “With Taiwan, KLEBER GROUP now represents one of the most exciting destinations in Southeast Asia. With its high level of safety, impressive natural wonders and diverse offerings, this island in the Western Pacific is an unmissable destination for explorers, families and discerning travellers alike. We are very much looking forward to putting our many years of expertise at the service of Taiwan from now on.”

Arthur Hsieh, Director of the Taiwan Tourism Administration in Frankfurt am Main, emphasises the great importance of strategic partnerships: “A strong presence in key European markets requires not only a clear message, but also the ability to communicate this credibly to the media in a targeted manner and in close cooperation with experienced partners. With KLEBER GROUP, we have found a partner who shares our vision and understands the needs of the media landscape in the DACH and Benelux regions. We are convinced that we will benefit from this alliance and look forward to a successful collaboration.”

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About Taiwan

Taiwan is located 160 kilometres off the south-east coast of China in the Western Pacific. The island, which is the size of Switzerland, combines contemporary comfort with natural beauty, Far East Asian flair and cultural richness in a very small area. The ultra-modern capital Taipei captivates with its impressive skyline against a backdrop of subtropical nature, characterised by the world-famous Taipei 101, as well as its lively and hospitable atmosphere with maximum travel safety. The culinary diversity ranges from authentic street food experiences to star-awarded gourmet cuisine.

The spectacular beauty of the landscape is captivating with its lush green rainforests, alpine mountains, rugged coastlines, low-lying peaceful plains and magical coral and volcanic islands. In the bustling cities, centuries-old traditions meet the modernity of the 21st century.

More information at https://www.taiwantourismus.de/.