Initiatives

In early June 2025, more than 20 agency partners of the Travel Lifestyle Network (TLN) gathered in Montréal, Canada, to celebrate the network’s Annual General Meeting (AGM) — its central partner summit — as well as TLN’s 20th anniversary. For the communications industry and the Kleber Group as a founding member, this marked a significant milestone.

Local Expertise Drives Global Value Creation

Since its founding in 2005, TLN has built on local expertise to create global impact. Today, the network brings together 35 member agencies with over 350 professionals serving more than 500 clients — from boutique hotels to national tourism organizations.

Hanna Kleber, President of the Kleber Group and Co-Founder of TLN, emphasized:
“Our goal is continued expansion into high-growth markets — while also nurturing the next generation within our agencies through targeted mentoring programs and masterclasses.”
— Hanna Kleber, President, Kleber Group

Strategic Exchange and Shared Learning

The AGM in Montréal was far more than a celebratory gathering. It served as a platform for strategic alignment, interactive workshops, and open exchange of best practices. Inspired by diverse perspectives, TLN partners continue to learn from one another and collaboratively develop innovative communication solutions.

Kleber Group: Founding Partner & Growth Driver

“As a co-founder, the Kleber Group has actively contributed to the network’s evolution for two decades. Our guiding principle — combining local market knowledge with international impact — remains central to TLN’s strategy. At the AGM in Montréal, we participated in discussions on key topics such as sustainability, digitalization, MICE, and luxury communications,” said Julia Kleber, CEO of the Kleber Group.

AGM Montréal 2025 – A Strong Signal for Future & Collaboration

• Global Structure, Local Execution: Close cooperation enables tailored strategies with global relevance.

• Ongoing Knowledge Sharing: The exchange of best practices, market trends, and cultural insights fuels collective development.

• Shared Growth: TLN demonstrates how trust-based partnerships across borders empower both clients and agencies.

Our Conclusion
The 20th anniversary and AGM 2025 in Montréal clearly demonstrate: TLN stands for local strength, global value creation, strategic collaboration, and mutual inspiration. The Kleber Group is proud to have shaped this journey from the very beginning — and looks forward to many more years in a network built on trust, quality, and innovation.

Africa is known for its vast landscapes, stunning wildlife, and emotional travel experiences. But as highlighted in the article “Safari for All Senses” published in Welt am Sonntag on April 20, 2025, tourism across the continent is undergoing a noticeable shift – toward slower travel, deeper connection with nature, and a focus on quiet, immersive experiences.

Instead of traditional luxury lodges and jeep safaris, travelers are increasingly drawn to eco-conscious camps, nature-based activities, and authentic cultural encounters. The trend is toward experiences that engage all the senses – whether it’s tracking wildlife on foot, interacting with local communities, or listening to the night sounds from a tent beneath the stars.

One example of this development is Angola, presented in the article as a newcomer destination. With its pristine landscapes and proximity to Namibia, Angola offers excellent conditions for low-impact, meaningful travel off the beaten path. This movement is supported by initiatives such as Voice4Africa, which promotes fair and sustainable tourism across the continent.

As Hanna Kleber, co-founder of the initiative, puts it in the article: “Safari tourism needs to be more evenly distributed. There are valuable alternatives in Africa that hardly anyone is aware of.”

The current trend is clear: more and more people are seeking travel experiences that go beyond sightseeing – they want to connect deeply and genuinely. Africa provides the ideal setting – with space for all the senses.

From Morocco’s ancient kasbahs and South Africa’s cinematic coastlines to Rwanda’s lush volcanoes, Africa’s breathtaking backdrops are captivating global audiences. As more international film and television productions choose African locations, a powerful trend is emerging: cinematic storytelling is inspiring real-world exploration. Viewers are turning into travelers, eager to experience the landscapes behind their favorite stories.

Between late 2023 and mid-2025, South Africa alone attracted over €125 million in film industry investment. But it’s not just the usual destinations seeing growth. Countries like Angola are stepping into the spotlight, leveraging their untapped natural beauty and cultural richness to attract global filmmakers and sustainably-minded tourists alike. Angola in particular is gaining attention for its potential as a new frontier for film production. With its dramatic coastline, expansive savannas, and vibrant urban life, the country offers an authentic, unexplored canvas for storytelling. Industry insiders and creatives are recognizing Angola as a place where cinematic dreams can be realized—and where tourism can thrive in harmony with local culture and communities.

Hanna Kleber, founder of Voice4Africa and the KLEBER GROUP, emphasizes Africa’s growing role in the global creative landscape:
“Africa is increasingly recognized as a creative destination, especially for filmmaking. Festivals like the Durban International Film Festival and the Africa International Film Festival in Lagos have achieved international stature, signaling that something significant is unfolding here.”

This growing recognition is not just an industry shift—it’s a movement. Film is opening doors for African countries to tell their own stories, support local talent, and welcome a new wave of curious, conscious travelers. As countries like Angola invest in both production infrastructure and sustainable tourism models, they are poised to benefit from this global interest while preserving the soul of what makes them unique.

With every scene shot and every story told, Africa is not just capturing imaginations—it’s claiming its place on the world stage.