Discover the latest insights from the DACH travel market in our May newsletter! From record-breaking OTA bookings to exciting airline launches, hotel investments, and evolving traveler trends in Germany, Austria, and Switzerland — this edition brings you the key news shaping the region’s tourism industry. Perfect for travel professionals, marketers, and destination experts looking to stay ahead.

Distribution Networks

Short-Term Rentals via OTAs Reach Record High

In 2024, 854 million overnight stays were booked via online travel agencies (OTAs) like Booking, Expedia, and Tripadvisor—a 19% increase from 2023. The Adriatic region of Croatia was the top destination in Q3 2024, with 25 million overnight stays.

Dertour Group Boosts Turnover by 20% in FY 2024

Dertour Group saw a 20% increase in turnover for 2024, matching pre-pandemic participation levels. CEO Christoph Debus attributes the strong performance to the enduring popularity of package holidays.

Coral/Ferien Touristik Continues Strong Growth via Travel Agencies

Coral and Ferien Touristik, both German tour operators, are seeing double-digit growth and aim to solidify their positions among the top ten in the market. In a live talk with fvw|TravelTalk, executives Koray Cavdir and Ender Karadag highlighted the strategic use of former FTI staff, a focus on travel agencies, and new product developments as key growth drivers.

Holiday Pirates Achieve Record Revenue, Surpassing Pre-COVID Levels

The Berlin-based Holiday Pirates Group surpassed pre-pandemic sales levels in 2024, generating €161.86 million in bookings in Germany, Austria, and Switzerland—a year-on-year increase of 8.3%. Globally, the group reached €477.47 million in mediated revenue, a nearly 20% increase.

Expedia Now Offers Ryanair Flights

Ryanair flights are now available on Expedia. The OTA (Online Travel Agency) is selling the Irish low-cost carrier’s flights both individually and as part of package deals. This marks a significant step in increasing accessibility and convenience for travelers booking through Expedia.

 

Airlines

Lufthansa to End Onboard Duty-Free Sales

Lufthansa will fully discontinue its traditional inflight duty-free sales by September 2025. The airline cites declining sales and the need to free up valuable storage space on board as the main reasons for this decision.

German Airways Unveils New Aircraft Livery

German Airways is redesigning its fleet of eight Embraer 190 aircraft. The new livery includes a dotted black-red-gold flag on the tail and colored winglets representing Germany. The company name is no longer printed on the tail, emphasizing the visual identity instead. The refreshed look was presented alongside the launch of the summer flight schedule.

New German Airline Mannheim City Air Launches

Mannheim City Air, founded in December 2023, has officially launched its scheduled operations. Its first route connects Mannheim with the island of Sylt. The airline plans to expand to Heringsdorf (Usedom) and Elba (Italy) in May. Operating with a Dornier 328 aircraft from Private Wings, the carrier positions itself as a premium airline targeting weekend and short-trip travelers. It effectively follows in the footsteps of Rhein-Neckar Air. The first flight to Elba is scheduled for May 8, 2025, and to Heringsdorf on May 10, 2025.

 

Hotels

Hotel Investment Market in Germany Starts Strong

In the first quarter of 2025, investments in hotel properties in Germany totalled around 285 million euros, a significant increase over the previous two years. Nearly half of the capital was directed towards A-cities, with private investors and family offices making up the largest buyer group.

Zleep Hotels Opens in Frankfurt

The Zleep Hotel Frankfurt Airport Kelsterbach marks the brand’s debut in Germany. Combining Danish design with Scandinavian quality, the hotel offers an affordable yet stylish environment for travelers, featuring a lobby with a snack bar and lounge area.

Two New AR Hotels Open in Berlin and Kempten

In April 2025, the AR City Hotel Berlin opened with 54 rooms, and the MyPark Hotel Kempten by AR Hotels also launched, offering 72 rooms, a sushi restaurant, and a L’Osteria, with views of the Alps.

 

Market Insights

Switzerland Waives VAT for Tour Operators

From now on, travel service providers in Switzerland, including German companies, will no longer have to pay VAT. This exemption also allows German providers to potentially reclaim VAT retroactively. The Swiss Federal Tax Administration (ESTV) officially announced this change, as confirmed by Volker Jorczyk, head of TTL Tourism Tax & Law.

New Passport Photo Requirement from May 1

Starting May 1, German travelers applying for a new passport or ID card will need to submit digital photos. This change aims to reduce the risk of document fraud and speed up processing times. However, there are no changes for applying for driver’s licenses, which will still accept traditional photos.

Record Camping Numbers in Germany

Germany hit a new all-time high in 2024 with 42.9 million overnight stays on campsites, 1.4% more than in 2023 and nearly 20% higher than pre-pandemic 2019. Camping now accounts for 8.6% of all overnight stays (out of 496 million total). The trend shows continued interest in nature-based and affordable travel options. Source: Camping.info

Holiday Booking Still Causes Stress for Many Germans

According to a YouGov study, 62% of Germans find travel booking stressful – especially tasks like choosing luggage (42%), arranging airport transfers (33%), and booking flights (30%). While 46% are early bookers (3+ months ahead), only 10% book last-minute. The process, although fueled by excitement, is often a source of pressure. Source: YouGov Survey

Mixed Feelings About AI in Trip Planning

37% of Germans say AI-powered recommendations are helpful when planning vacations, while 23% see no value and 30% remain unsure. Though digital tools are on the rise, the data reflects a gap between tech potential and trust among travelers. Source: YouGov, HolidayCheck, internal digital adoption reports

Germans Willing to Pay More for Compensation Security

Despite low awareness, 79% of global passengers would pay extra for guaranteed compensation in case of severe disruptions. In Germany, 50% are willing to pay €10–€20+ extra per ticket. The data supports consumer appetite for better protection – even if it costs more. Source: AirHelp Global Passenger Compensation Survey

Travel Trends in Switzerland

TrustYou, a provider of guest feedback and data analytics, has identified key travel trends in Switzerland since the beginning of 2024. Based on online reviews and guest behavior, the study reveals improvements in guest satisfaction and major shifts in travel preferences and booking behavior. Key Insights:

• Guest satisfaction increased (average rating up by 0.36 points).
• Travel type breakdown: 35% family, 25% business, 40% individual.
• Winter season bookings are 15% higher than summer – winter sports are booming.
• Online bookings grew by 20%, signaling increased digital adoption.
• Strategic Recommendations:
• Strengthen online reputation management.
• Personalize offers for different traveler types.
• Develop attractive seasonal packages for both winter and summer.
• Enhance digital presence with user-friendly booking tools.

Source: htr.ch

Sport Tourism: A Booming Segment with Big Economic Impact

According to a study by Expedia Group, sport tourism now represents 10% of global tourism spending, projected to reach €1.2 billion this year. The upcoming FIFA World Cup 2026 and Olympics are boosting this trend. Sport trips are also linked to mental health benefits and are often done with friends or family. Notably, younger generations show increasing interest in women’s and mixed-gender sporting events.

Study Partner: Censuswide (survey of 2,000 respondents from 8 countries)

Top 10 Business Travel Destinations in 2024

Germany remains the top European business travel destination, followed by the UK and the Netherlands, according to BCD Travel’s “Cities & Trends 2025 Europe Report.” The USA leads the intercontinental rankings. Amsterdam, London, and Frankfurt are the most visited cities in Europe, while New York, Chicago, and Dubai top the global city list. Interestingly, 92% of intra-Europe business travelers fly Economy, while long-haul flights are evenly split between Economy and Business Class.
Source: BCD Travel

Gen Z and Millennials Love Package Holidays

Contrary to stereotypes, younger generations show strong interest in package holidays. A HolidayCheck study finds that over 50% of Gen Z and Millennials booked package tours in the past year, compared to just over a third of Baby Boomers. Gen Z, in particular, values flexibility, affordability, and multiple travel opportunities throughout the year. They associate package holidays with “all-inclusive” and “ease of planning.” Source: HolidayCheck

Curious about what’s happening in the DACH travel scene? Our April edition breaks down the key trends and updates you need to know — perfect for tourism experts, marketers, and travel planners alike.

Dertour’s Top Destinations and Strong Growth in 2024

Dertour Group has experienced strong growth in the demand for summer travel, with a 27% increase in revenue in 2024, reaching €6.1 billion. CEO Christoph Debus, who joined the company in early 2024, highlighted the growing consumer interest in experiences over material goods, driving increased guest numbers and high demand for long-haul travel. The company also expects continued positive results in 2025.

Dertour saw a 19% rise in European guest numbers, with Germany leading at a 23% increase. There was also a significant uptick in the popularity of package holidays, which cater to travelers’ desire for stress-free and high-quality travel experiences at attractive prices. The company responded swiftly to the market exit of FTI, adding capacity and extra offers for travelers affected by the change, particularly to destinations like Turkey, Egypt, and Dubai.

Trip.com Expands in Germany and Europe

The leading Chinese online travel agency, Trip.com, is not only benefiting from the recovery of the Chinese market post-COVID but is also expanding its presence in Europe. With two offices in Germany, Trip.com aims to position itself as a competitive alternative to major platforms like Booking.com and Expedia.

Innovative Travel for Single Parents: Die Reisefamilie Expands Offerings
Founded in 2011 by Eva Wederz, Die Reisefamilie offers travel experiences specifically tailored for single parents with children. Over the years, the company’s offerings have expanded to include group tours, yoga retreats, and city trips. With a focus on personal consultation and social media connections, the company caters to a growing demand for affordable, flexible travel options for single-parent families.

TUI Germany’s Online Sales and Distribution Strategy

TUI Group shared insights into its distribution strategy, revealing that 24% of sales in Germany came from its own websites in 2024, with another 24% from OTAs and 27% through travel agencies. TUI’s online sales are aligned with market trends, with the company having a stronger reliance on its own portals compared to competitors. The group is increasingly focusing on its app for customer engagement while maintaining the importance of physical travel agencies for high-margin products like TUI Hotels and TUI Cruises. Despite strong online performance, 70% of TUI’s sales in Germany still come from package holidays.

 

Airlines

Lufthansa Reports Record Revenue but Profit Declines

Despite achieving its highest-ever revenue of €37.6 billion, the Lufthansa Group faced a significant profit decline in 2024. Net earnings fell to €1.38 billion, impacted by strikes, high costs, and aircraft delivery delays. Lufthansa Airlines, in particular, experienced a sharp drop in profitability.

Fraport Sees Record Profits Amid Rising Debt at Frankfurt Airport

Fraport, the operator of Frankfurt Airport, reported a significant revenue increase of 10.7% in 2024, reaching a record 4.4 billion euros. The company also saw its net profit rise by 16.6% to 502 million euros. However, Fraport’s net financial debts also rose from 7.7 billion euros in 2023 to 8.4 billion euros, highlighting the growing financial obligations alongside business success.

Düsseldorf Airport to Become Major Mobility Hub by 2035

Düsseldorf Airport, along with the city and consulting firm Euref, is planning to develop a multimodal transport hub by 2035. The project will involve a 70,000 square meter area with offices, a 200-room hotel, and 1,500 parking spaces. Enhanced connectivity will include a second pedestrian bridge, new park-and-ride areas, an improved highway connection, and a cycling route to better link air, rail, and road transportation.

 

Hotels

B&B Hotels Appoints Céline Vercollier as CEO

B&B Hotels has restructured its leadership, separating the roles of President and CEO, which were previously held by Fabrice Collet. Moving forward, Céline Vercollier will take over as CEO, leading the company’s strategic direction.

Changes in the Management of DSR Hotel Holding

Three long-standing executives are leaving DSR Hotel Holding, which operates brands like A-Rosa, Travel Charme, Henri, and Aja. Björn Franz and Daniel Bär, previously managing directors of the hotel management company, are no longer in their roles. Additionally, Eckart Buss, managing director of Henri Hotel GmbH, will be departing the company this summer.

Landlust Hotels Expands with First Swiss Property

Landlust Hotels continues to grow, welcoming its 30th member, Kartause Ittingen in Thurgau, Switzerland, marking its first hotel partnership in the country. Alongside this addition, new properties have also joined the marketing cooperation, including Gut Leben Landresort near Berlin, Hotel Sonnblick in Pitztal, Tyrol, and Schloss Raitenbuch in Upper Palatinate. This expansion highlights Landlust Hotels’ increasing footprint in the European hospitality sector.

Kimpton Main Frankfurt Opens in Line with ‘World Design Capital’ Title

Kimpton Main Frankfurt, a luxury lifestyle hotel, has officially opened in the Four Frankfurt district. The hotel features 155 rooms and offers a blend of modern comfort and luxurious design, crafted by the London-based architect firm Waldo Works. Its opening coincides with the city’s designation as the “World Design Capital 2026,” further cementing Frankfurt’s reputation as a design hub.

New Four Points Flex by Sheraton Opens in Bochum

The Chocolate on the Pillow Group (COTP) has opened Germany’s first Four Points Flex by Sheraton in Bochum. Previously known as Ghotel Hotel & Living Bochum, the property is the first of six hotels that will be rebranded under the new Marriott brand. The new hotel concept aims to offer a more flexible and personalized experience for both business and leisure travelers.

Nena Hospitality Expands in Bremen

Nena Hospitality has acquired two properties from the Überfluss Hotel Operating Company in Bremen. These include a four-star superior hotel with over 50 rooms located on the city’s popular Schlachte promenade, and 40 studios in the historic Koopmann trading building. Both properties remained operational during the transition and will now be managed under the Nena brand.

IHG Opens CO2-Neutral Hotel in Exeter

The Voco Zeal Exeter Science Park Hotel in Exeter, UK, is designed to be fully powered by renewable energy, including solar power. The 142-room hotel features vertical photovoltaic modules as part of its façade and utilizes heat pumps. It meets the passive house standard for low-energy buildings, underscoring IHG’s commitment to sustainability.

Radisson Takes Over Krefelder Hof

The Radisson Hotel Group is bringing Scandinavian lifestyle to the Lower Rhine with the opening of the new Radisson Hotel Krefeld. The four-star hotel, featuring 138 rooms, is part of a modern, car-free district built on the site of the former Krefelder Hof.

Minor Hotels to Establish Umbrella Brand Strategy

Minor Hotels, operating eight brands worldwide, is focusing on increasing the visibility of its parent company and brand story. As part of this strategy, Minor Hotels has relaunched its website, which now offers booking options for all of its brands. Additionally, the company has introduced Minor Pro, a new B2B platform, and simplified its loyalty program, Discovery, to enhance customer engagement and brand recognition.

 

Market Insights

ITB Berlin 2025: Key Takeaways from the Global Travel Trade Show

The ITB Berlin 2025, attracting around 100,000 trade visitors, showcased over 5,800 companies from 170+ countries, with strong representation from the cruise and travel tech sectors. The event emphasized industry resilience amid economic challenges, featuring innovations like the Meet & Match networking platform, which helped generate over 80,000 business contacts. A key highlight was the announcement of ITB Americas 2026 in Guadalajara, Mexico, a B2B tourism trade fair for the Americas. Sustainability and digital advancements, especially AI in travel, were central to discussions, with experts stressing the need for tourism growth that aligns with resource conservation and long-term transformation.

Top 5 Hotel Trends for 2025

The hospitality industry is evolving as traveler preferences shift towards greater comfort, unique experiences, and modern design. Dertour has identified the five key trends shaping hotels in 2025.

Innovative Water Experiences

Traditional beach vacations are making way for exclusive pool experiences, particularly among younger travelers. Swim-up rooms, private pools for couples, and shared pools for small groups are becoming increasingly popular, offering a mix of privacy and flexibility.

Sustainable & Immersive Dining

Hotel dining is transforming into an experience, with investments in Food & Beverage (F&B) concepts such as show cooking, live demonstrations, and outdoor culinary experiences. A growing focus on sustainability is driving demand for organic, locally sourced ingredients.

Fitness as a Core Hotel Offering

Guests no longer want to pause their fitness routines while traveling. Hotels are responding by upgrading gyms with premium-level equipment and interactive training options. Strength training, cardio, and smart gym technology are now integral to modern hotel concepts.

The Rise of Rooftop Spaces

Rooftop bars, restaurants, and pools are becoming essential features, offering stunning 360-degree views and sophisticated settings. Many hotels are developing adults-only rooftop areas, providing a serene and stylish retreat.

Modern Lifestyle Design as Standard

Sleek, minimalist, and stylish interiors are now a must-have for hotels. Guests expect aesthetically designed spaces that align with contemporary living trends. Additionally, premium campsites offering a blend of luxury and nature are gaining popularity, particularly among travelers combining camping, city stays, and resorts in a single trip.

Germany’s Camping Boom Continues in 2024

Germany’s camping sector achieved its third consecutive record year, with 42.9 million overnight stays in 2024, a 1.4% increase from 2023. Despite early-year flooding, the industry maintained its steady growth, showing a 19.9% rise compared to pre-pandemic levels in 2019.

Winter Camping Gains Popularity

While August 2024 was the busiest month on record, winter camping also saw a surge. November bookings rose by 22.2%, and December saw a 12.4% increase, highlighting the shift toward year-round camping.

Top Camping Destinations

Bavaria led with 8.35 million overnight stays, followed by Lower Saxony (6.03 million) and Mecklenburg-Western Pomerania (5.53 million). Growth was strongest in Bremen (+7.6%), Thuringia (+6.1%), and Saxony-Anhalt (+6.0%). While domestic tourists dominated, the most international campers came from the Netherlands and Switzerland.

Germany’s Campsites Among Europe’s Best

Three German campsites were ranked among Europe’s Top 10 by Camping.info:

Campingpark Kühlungsborn (Mecklenburg-Western Pomerania) – named best in Europe.

Rosenfelder Strand Ostsee Camping (Schleswig-Holstein) and Campingplatz Ecktannen (Mecklenburg-Western Pomerania) also secured top rankings.

Germans Cut Expenses to Afford Travel

A majority of Germans have reduced spending in other areas to afford vacations, according to the FUR Travel Analysis. Two-thirds of respondents confirmed they had cut costs in the past 12 months—7% more than in 2023.

The most common savings were in leisure activities (55%) and clothing (55%), both higher than the previous year. Additionally, 43% spent less on groceries, while 40% reduced housing and furnishing costs. Other areas affected included media (33%), car expenses (31%), and even healthcare (22%).

Despite rising travel costs and inflation, the findings highlight the high priority Germans place on vacations. Travel ranks second among spending priorities, behind only food, and ahead of health, leisure, clothing, and housing.

Business Travel Continues to Grow Despite Rising Costs

The business travel market expanded in 2024, with global flight bookings increasing by 4% and German bookings rising by 11%, according to SAP Concur. Despite higher ticket prices, companies continue to prioritize in-person meetings. The GBTA Business Travel Outlook 2025 supports this trend, with 71% of travel managers reporting higher travel volumes in 2024, and nearly half expecting further growth.

Rail Remains Preferred for Domestic Travel

While flight bookings increased, rail travel remained the top choice for domestic business trips. In 2024, train bookings rose by 4%, with 42% more rail tickets purchased than domestic flights. However, ticket prices increased by 6%, averaging €95, with peak prices reaching €116 in August. Business travel slowed in August and December, while June remained the busiest month.

International Business Flights on the Rise

Intercontinental business flights from Germany rose by 11%, slightly outpacing the global increase of 10%. Ticket prices climbed by 3%, averaging €971, with December being the most expensive month (€1,115) and January the least (€889).

Top 10 Travel Destinations for Germans in 2025

Germans are booking their vacations for 2025 earlier than ever, with Mediterranean beach destinations leading the way. According to DRV President Norbert Fiebig at the ITB travel fair, demand for Eastern Mediterranean package tours, cruises, and long-haul trips is rising. The tourism sector expects a 12% revenue increase for the summer season (May–October).

The most popular package holiday destinations for summer 2025:

1. Turkey
2. Spain
3. Greece
4. Egypt (+35% growth)
5. Portugal
6. Italy
7. Tunisia
8. USA
9. Maldives (+27% growth)
10. Bulgaria

Egypt and the Maldives are among the biggest winners, with strong booking growth. Budget-friendly destinations like Tunisia, Bulgaria, and Egypt are benefiting from competitive pricing. Meanwhile, Albania has emerged as a rising star with a 36% growth rate.

Asia is booming, with a 33% revenue increase, particularly in Thailand. Africa’s top-growing destination is Tanzania, while the Dominican Republic leads in the Caribbean.

For Easter, Turkey, Egypt, and the Canary Islands are the top choices, shifting away from last year’s preference for the Canaries.

German Small Towns Gain Popularity Among Travelers

While cities like Berlin and Munich are well-known tourist hotspots, German small towns are gaining attention. A recent study by vacation rental platform Holidu analyzed the most searched small towns and villages in Germany based on Google user behavior, focusing on places with fewer than 10,000 residents. The ranking reveals the most popular destinations for 2024 based on monthly search volumes.

Leading the list is Tegernsee in Bavaria, with a monthly search volume of 2,490, making it the most sought-after small town. Braunlage in Lower Saxony follows with 1,920 searches, while Heiligenhafen in Schleswig-Holstein ranks third with 1,860 searches. Other notable small towns in the top 10 include Oberhof (Thuringia), Oberwiesenthal (Saxony), Kappeln (Schleswig-Holstein), and Naumburg (Saxony-Anhalt), all of which are becoming increasingly popular among travelers.

Switzerland – Market Power of Booking Platforms Unbroken Despite Law

Two years after the implementation of the ‘Lex Booking’ in Switzerland, a recent study commissioned by HotellerieSuisse has assessed its effectiveness. The findings reveal that despite the law’s introduction, OTAs continue to exert significant pressure on accommodation providers. Direct bookings remain the primary sales channel for Swiss hotels, particularly for smaller businesses, but the proportion of bookings made through OTAs has increased, with larger, internationally-focused establishments being more reliant on them. Despite the law’s intent to limit OTA dominance, challenges persist, especially with restricted access to customer data and price undercutting by OTAs. HotellerieSuisse continues to support the hospitality industry through training, legal advice, and, if necessary, political action.

Wellness Trends for 2025

Guests at wellness hotels are seeking more than just traditional relaxation. Younger visitors, in particular, are looking for holistic concepts that engage both body and mind. A survey of 3,300 guests and 78 wellness hotels revealed that half of the respondents find sauna events with music, rituals, and social elements particularly appealing. There is a clear trend toward “communal relaxation,” where guests seek shared experiences. However, less than half of wellness hotels are prepared to meet these new demands.

Communal Relaxation: Guests, especially younger generations, are seeking social and immersive wellness experiences, like sauna events with music and rituals.

Wellness Hotels as Health Coaches: There’s a growing demand for holistic health concepts, including personalized coaching and programs that combine nutrition, exercise, and mental well-being.

Workation: Combining work and wellness is increasingly popular, especially among younger travelers. Hotels with modern workspaces and fast internet are well-positioned to attract this market.

For destination marketers, tour operators, and travel professionals: our January DACH newsletter delivers the top insights and strategic updates shaping tourism in the region.

Travel Sector News

Distribution Networks

Dertour Reports “Record-Level Bookings” 

According to Mark Tantz, Managing Director for Germany at Dertour Group, the tour operators are currently seeing a 21% increase in bookings for the summer season of 2025. For the winter season, customer numbers are even 39% higher compared to the previous year. In response to this surge in demand, the company is expanding its offerings.

We-Flytour Cancels All Booked Trips 

The insolvent tour operator We-Flytour has now canceled trips with departures after January 1st. Customers and travel agencies have already been informed of the decision, according to the preliminary insolvency administrator, Heike Metzger.

TUI Sees Significant Improvement in Corporate Results 

TUI reported a strong performance for the past fiscal year, with 20.3 million guests (+7%) and a revenue of 23.2 billion euros (+12%). The company achieved an adjusted operating profit of 1.3 billion euros (+33%). The overall corporate result improved by 66%, reaching 507 million euros.

Trendtours Expands with Small Groups for Greater Growth 

Trendtours, a specialist in group travel, is continuing its expansion and focusing more on the travel agency market. The company is now introducing small group tours with a maximum of six participants. This move puts Trendtours in competition with specialists like SKR Reisen and Chamäleon, who typically offer groups of up to twelve guests, significantly reducing the group size for a more personalized experience.

Check24 Launches Cruise Sales 

The announced entry of the comparison portal Check24 into the cruise sales market has officially begun. Nearly all major shipping lines are on board, covering both ocean and river cruises.

OTA Oojo Expands to Germany 

The Trevolution Group, which operates brands such as Asaptickets, Skyluxtravel, Dreamport, Vagamo, and Oojo, is now launching its online flight platform Oojo in Germany. Previously active mainly in the USA, Canada, and the UK, Oojo aims to collaborate with the metasearch engine Kayak as part of its expansion into the German market.

 

Airlines

Passenger Growth at Hamburg Airport 

Hamburg Airport anticipates an 8% increase in passenger numbers for 2025, continuing its recovery from prior years. Despite announced route reductions by airlines such as Ryanair, the airport leadership remains optimistic about maintaining a robust range of destinations and flight options in the upcoming year. 

Low-Cost Flights in Germany Decline 

According to the German Aerospace Center (DLR), the European low-cost flight market has grown by 2% since 2019. The German market, however, lags behind pre-COVID levels, attributed to increased taxes, higher fees, and reduced domestic flight options. 

High Cancellation Rates for German Airlines and Airports 

The 2024 flight year exposed significant weaknesses in European air travel, with Germany identified as a key problem area. According to the passenger rights portal Flightright, German airlines and airports were responsible for a considerable number of flight cancellations and delays, underscoring ongoing operational challenges. 

Air Astana to offer more flights to Frankfurt 

Air Astana, the largest airline in Central Asia and the Caucasus, is expanding its flight offering from Germany to Kazakhstan from summer 2025. A further connection will be added to the flight schedule.

 

Hotels

Lindner Files for Insolvency under Self-Administration 

The Düsseldorf-based hotel group Lindner, facing financial difficulties, has filed for insolvency under self-administration. The company aims to restructure itself through this process to achieve long-term stability. Despite these financial challenges, the hotel and business operations are expected to continue without disruption. 

Second Candlewood Suites Planned for Hamburg 

Novum Hospitality and IHG Hotels & Resorts are collaborating on a second Candlewood Suites in Hamburg. The Candlewood Suites Hamburg North, set to open in 2027 in the Barmbek district, will feature 175 apartments designed for extended-stay guests.

Me and All Hotels Opens Its First Property in Switzerland 

The brand Me and All Hotels, operated by the Lindner Hotel Group, will open its first hotel outside of Germany in Flims, Switzerland. Located in the Graubünden canton, the Me and All Hotel Flims marks the first new opening of the brand since its sale to the Hyatt Hotel Group.

                                          Market Insights

 

Germans Plan Increased Travel Spending in 2025 

A survey conducted by Alix-Partners shows that Germans plan to spend more on travel in 2025 despite rising prices in the sector. To afford these trips, many are scaling back on non-essential expenditures such as dining out (54%) and entertainment (37%). The survey reflects strong demand, with 25% of respondents intending to increase their travel budgets.

Swiss Ski Holidays See Rising Costs 

The cost of a week-long ski vacation in Switzerland during early March 2025 will rise by 6% compared to the previous year. While families may find rates reduced by 4%, couples face an average increase of 13%.

Relaxation Leads Travel Priorities 

A YouGov study commissioned by Weg.de reveals that relaxation remains the top priority for German travelers in 2025. Popular choices include amenities like pools, spas, and 24-hour room service, with many seeking a laid-back vacation experience. Hilton’s research highlights a trend among Gen Z travelers preferring “lazy holidays,” characterized by minimal activity and maximum comfort.

Trend: “Lying in Bed or Lounging Around” 

Sleeping has become the new “inactive activity.” According to a global survey by Hilton involving 13,000 travelers, one in four individuals aged 18 to 34 want to do nothing more on their vacation than “Hurkle-Durkling” – or simply “lying in bed or lounging around.” While the idea of going on vacation to do nothing might seem puzzling, it seems that for many, a fulfilling holiday only requires a bed, a pool, spa, wellness facilities, good food, high-speed Wi-Fi, and 24-hour room service.

Travel Agencies Surpass Influencers in Travel Inspiration 

According to a recent YouGov survey, the most important sources of travel inspiration for German travelers are personal recommendations from friends and family (33%), followed by travel agencies (21%) and traditional media such as travel magazines (17%). Social media platforms like Instagram and YouTube play a smaller role, with only 8% citing them as a key influence. Half of the respondents believe that influencers often showcase unrealistic and expensive trips and lack cost transparency.

DRV Forecasts Optimistic Outlook for 2025 Travel Industry 

According to the latest market forecast by the German Travel Association (DRV), developed with the consultancy Dr. Fried & Partner and Travel Data + Analytics, Germany’s travel industry anticipates a 6% revenue growth in 2025. Expenditures on pre-booked travel services are expected to reach €85 billion, with package and modular tours contributing about half of this total. Despite economic challenges, early booking trends indicate strong travel demand.

Winter 2024/25: Sun Destinations Drive Growth 

For the winter season, expenditures are forecasted to grow by 6% to €27 billion, even as traveler numbers dip slightly to 45 million. Popular destinations include the Canary Islands, Turkey, and Egypt, with strong interest in air travel, long-haul trips, and cruises.

Summer 2025: High Demand for Mediterranean and Cruises 

Revenue for summer 2025 is projected to grow by 5% to €58 billion, driven by early bookings for Mediterranean destinations, cruises, and long-haul trips. Around 94 million travelers are expected, maintaining last year’s levels.

 

Trends for 2025

Travel Trends for 2025 (TUI) 

• Social Media-Inspired Adventures

Platforms like TikTok and Instagram continue to shape how and where we travel. Trendy destinations and viral hotspots are driving younger generations to seek photogenic and shareable experiences.

• Backyard Tourism 

The desire to explore without venturing far is growing. Travelers are rediscovering the beauty of their own countries, with Germany being a prime example of this trend.

• Multi-Generational Vacations

Quality time with extended family, especially grandparents, is gaining popularity.

• Solo Travel for Independence Seekers

More individuals are embracing the freedom of solo travel to discover themselves and the world on their terms.

• Horoscope-Inspired Destinations 

Travel influenced by astrology is a quirky new trend. People are aligning their vacation plans with their star signs.

• Bleisure Travel

As remote work grows, more professionals are extending business trips into short vacations.

 

Hotel Trends for 2025: What You Need to Know (Betterspace)

• Smart Rooms: Intelligent Room Control: 45% of German travelers prioritize temperature control as a top feature in hotel rooms. Smart rooms will continue to rise in popularity, offering customized, tech-driven experiences.

• AI-Powered Vacation Planning: 78% of travelers worldwide are interested in using AI during their trips. AI tools like ChatGPT, Google’s Gemini, or dedicated vacation-planning apps will become commonplace for organizing holidays. In fact, 26% of travelers already use AI for their travel planning.
• Simplified Check-In Process: The elimination of the special registration requirement for German citizens starting January 1, 2025, will streamline the check-in process. This opens the door to digital check-ins via apps, terminals, or tablets at reception.
• Mandatory E-Invoicing: Beginning January 1, 2025, electronic invoicing (E-Invoicing) will be mandatory in Germany for B2B transactions. Hotels will need to adapt to this new system, with large businesses fully transitioning by 2027, while smaller hotels have until the end of 2027.
• Cybersecurity and Data Protection in Hotels: As hotels increasingly digitalize, the risk of cyberattacks grows. Hotels must enhance their cybersecurity measures to protect guest data, especially in the face of rising ransomware and phishing attacks.
• TikTok for Hotels: Hotels are tapping into the power of TikTok, with 35% of German TikTok users between 18 and 29 years old.
• Changing Guest Expectations and Travel Behavior: Personalization and flexibility will be key in 2025, with travelers preferring spontaneous and last-minute bookings. Guests are becoming more cost-conscious, pushing hotels to offer more adaptable pricing and booking options.
• Traveling for Events: 65% of travelers worldwide are now more likely to travel for an event than they were a year ago.
• Combining Business and Leisure Travel: Millennials are increasingly blending work and leisure during trips, with 50% planning to work on their travels in 2025, reflecting a shift towards leisure-focused trips.
• Pet-Friendly Accommodations: Approximately 46% of travelers worldwide are looking for pet-friendly amenities in hotels, reflecting the growing demand for accommodations that cater to furry companions.
• Plant-Based Dining: Expect more plant-based menu options in hotels, catering to growing demand for sustainable and vegan-friendly diets.
• Sustainable Alternatives for Hotels and Guests: Hotels will continue to adopt sustainable alternatives, from eco-friendly materials to energy-efficient operations. Green initiatives will become a key priority for travelers and the hotel industry alike.
• From Trash to Treasure: Circular Economy and Upcycling: More hotels are embracing upcycling and circular economy practices, turning waste materials into valuable resources.

In this December edition of our DACH Travel Market newsletter, we unpack the news and movements driving tourism in Germany, Austria, and Switzerland. A curated update for those who lead in travel.

Travel Sector News

Distribution Networks

Dertour Opens New Office in Munich 

Dertour Group is launching a new branch in Munich this December, accommodating around 50 former FTI employees. Located near FTI’s former headquarters at Donnersberger Brücke, the team will handle sales, product management, car rentals, and ticketing services.

Tchibo Plans to Sell Travel Again 

Coffee retailer Tchibo is considering re-entering the travel business by offering select Aovo tours, including cruises, after exiting the market in 2023.

Alltours Reports Record-Breaking Year 

Alltours celebrates its best fiscal year with €2.32 billion in revenue and 2.3 million guests, surpassing competitor Schauinsland.

Direct Tour Operators Rely More on Travel Agencies 

Operators like Trendtours and Berge & Meer are increasingly partnering with travel agencies. Trendtours now collaborates with 3,500 agencies, while Berge & Meer has 6,400 partners.

Airlines

Aldi Sells Eurowings Tickets: New “Blind Booking” Offer

Aldi is expanding its ticket sales beyond train travel by partnering with Eurowings to offer discounted flight tickets. From late December, Aldi will sell the “Blind Booking” package for just €79.99, a special Christmas deal lower than the regular price of €88. The twist? Travelers only know their departure time and airport, while the destination remains a mystery, chosen by Eurowings. This limited-time offer is available until December 29, making it a perfect choice for those seeking an adventurous holiday surprise at a bargain price.

Decline in Domestic Flights Continues 

Despite Condor’s efforts, domestic flights in Germany are dwindling. Eurowings reports a 40% reduction in routes and a 75% drop in frequency compared to 2019. Only 48% of pre-pandemic seating capacity remains this winter.

New Hong Kong – Munich Connection 

From mid-June 2025, Cathay Pacific will connect another major German city alongside Frankfurt with its home airport in Hong Kong: Munich. The renowned Cathay Pacific Airways is expanding its flight offering between Europe and Hong Kong to 93 flights per week from summer 2025.

EasyJet Returns to Düsseldorf in 2025 

EasyJet will resume operations from Düsseldorf Airport in March 2025, offering direct connections. However, no aircraft will be stationed at the airport. Travellers from the Rhine-Ruhr region and the neighbouring Netherlands will therefore have new options to popular European destinations. With up to nine weekly connections, easyJet is expanding its selection of flights to London-Gatwick, Edinburgh and Nice in summer 2025.

Lufthansa Expands Green Fares for Sustainable Travel 

Lufthansa will roll out its “Green Fares” globally from December 4, allowing passengers to offset CO2 emissions on nearly all flights within the group.

Lufthansa Optimizes Hub Management in Frankfurt and Munich 

Facing operational challenges at its Frankfurt and Munich hubs, Lufthansa is restructuring its management approach. Starting January 1, 2025, Jens Ritter, CEO of Lufthansa Airlines, will oversee Munich operations alongside his current role. Similarly, Klaus Froese, Divisional Board Member Operations, will manage Frankfurt’s hub. This new leadership strategy aims to enhance ground infrastructure, flight operations, and punctuality, addressing issues seen during peak summer periods. Improved coordination with local partners is key to ensuring reliable operations and boosting customer satisfaction.

Hotels

Marriott Hotel Coming to Mannheim 

Mannheim will welcome a new Marriott hotel in late 2025. The former BBC-York office building will be transformed into a 200-room hotel, following a green light from the city.

Mountain View Hotel Willingen to Open in 2025 

The Mountain View Hotel Willingen, with 200 beds, is slated to open in May 2025. Located near the train station, it will collaborate closely with the nearby Best Western Plus Hotel. The project costs approximately €15 million.

Guldsmeden Hotels Seeks New Locations in Germany 

Danish hotel chain Guldsmeden is eyeing new locations in German cities with over 100,000 residents. Currently, the brand operates hotels in Berlin and Bremen.

Europa-Park and Cycling Hotels Win Sustainability Award 

Europa-Park Rust and the booking plattform Fahrrad-Hotels have jointly won the German Sustainability Award in the leisure sector for their eco-friendly initiatives.

Destinations

Berlin Expands Water Tourism 

Berlin plans to boost water tourism by adding more docking stations, rest areas, and electric charging points for boats. A new water route with five charging stations is set to launch in 2025, along with digital navigation tools.

Vienna Supports Top Film Productions 

Vienna recently wrapped up filming for Very Best Ager starring Iris Berben and Heiner Lauterbach. This is the fourth project backed by the Vienna Film Incentive.

Taiwan Attracts Record Number of German Tourists 

Demand for East Asian travel is surging, with Taiwan joining Japan and South Korea as top destinations. Increased flight capacity from Germany has fueled the growth.

Swiss Tourism Launches Escape Room Show 

Destination Escape Switzerland, a new Amazon Prime series, features four German influencers solving puzzles across Switzerland to promote the country as a travel destination.

                                          Market Insights

 

Gen Z discovers All-Inclusive 

Gen Z discovers the all-inclusive holiday: All-inclusive holidays have continued to grow in popularity in recent years. According to an analysis by the Expedia Group, more travellers are booking all-inclusive packages than ever before. Since 2019, all-inclusive demand on Expedia and Hotels.com has risen by 70 per cent

 

Podcasts Gaining Popularity in Germany 

Nearly 45% of Germans over 16 listen to podcasts, according to Bitkom. 72% prefer podcasts over reading, and 61% favour them over videos. Travel and vacation podcasts attract about a third of listeners.

 

Germans Plan More Travel in 2025 

A Marriott survey reveals that over 75% of Germans plan to travel as much or more in 2025, averaging 4.5 trips. Spain, Germany, and Italy top their destination lists.