Insights

DACH TOURISM INSIDER DESIGNS (25)

The DACH Tourism Insider – January 2025

Travel Sector News

 

Distribution Networks

Dertour Reports “Record-Level Bookings” 

According to Mark Tantz, Managing Director for Germany at Dertour Group, the tour operators are currently seeing a 21% increase in bookings for the summer season of 2025. For the winter season, customer numbers are even 39% higher compared to the previous year. In response to this surge in demand, the company is expanding its offerings. 

We-Flytour Cancels All Booked Trips 

The insolvent tour operator We-Flytour has now canceled trips with departures after January 1st. Customers and travel agencies have already been informed of the decision, according to the preliminary insolvency administrator, Heike Metzger. 

TUI Sees Significant Improvement in Corporate Results 

TUI reported a strong performance for the past fiscal year, with 20.3 million guests (+7%) and a revenue of 23.2 billion euros (+12%). The company achieved an adjusted operating profit of 1.3 billion euros (+33%). The overall corporate result improved by 66%, reaching 507 million euros. 

Trendtours Expands with Small Groups for Greater Growth 

Trendtours, a specialist in group travel, is continuing its expansion and focusing more on the travel agency market. The company is now introducing small group tours with a maximum of six participants. This move puts Trendtours in competition with specialists like SKR Reisen and Chamäleon, who typically offer groups of up to twelve guests, significantly reducing the group size for a more personalized experience. 

Check24 Launches Cruise Sales 

The announced entry of the comparison portal Check24 into the cruise sales market has officially begun. Nearly all major shipping lines are on board, covering both ocean and river cruises. 

OTA Oojo Expands to Germany 

The Trevolution Group, which operates brands such as Asaptickets, Skyluxtravel, Dreamport, Vagamo, and Oojo, is now launching its online flight platform Oojo in Germany. Previously active mainly in the USA, Canada, and the UK, Oojo aims to collaborate with the metasearch engine Kayak as part of its expansion into the German market. 

 

Airlines

Passenger Growth at Hamburg Airport 

Hamburg Airport anticipates an 8% increase in passenger numbers for 2025, continuing its recovery from prior years. Despite announced route reductions by airlines such as Ryanair, the airport leadership remains optimistic about maintaining a robust range of destinations and flight options in the upcoming year. 

Low-Cost Flights in Germany Decline 

According to the German Aerospace Center (DLR), the European low-cost flight market has grown by 2% since 2019. The German market, however, lags behind pre-COVID levels, attributed to increased taxes, higher fees, and reduced domestic flight options. 

High Cancellation Rates for German Airlines and Airports 

The 2024 flight year exposed significant weaknesses in European air travel, with Germany identified as a key problem area. According to the passenger rights portal Flightright, German airlines and airports were responsible for a considerable number of flight cancellations and delays, underscoring ongoing operational challenges. 

Air Astana to offer more flights to Frankfurt 

Air Astana, the largest airline in Central Asia and the Caucasus, is expanding its flight offering from Germany to Kazakhstan from summer 2025. A further connection will be added to the flight schedule. 

 

Hotels

Lindner Files for Insolvency under Self-Administration 

The Düsseldorf-based hotel group Lindner, facing financial difficulties, has filed for insolvency under self-administration. The company aims to restructure itself through this process to achieve long-term stability. Despite these financial challenges, the hotel and business operations are expected to continue without disruption. 

Second Candlewood Suites Planned for Hamburg 

Novum Hospitality and IHG Hotels & Resorts are collaborating on a second Candlewood Suites in Hamburg. The Candlewood Suites Hamburg North, set to open in 2027 in the Barmbek district, will feature 175 apartments designed for extended-stay guests. 

Me and All Hotels Opens Its First Property in Switzerland 

The brand Me and All Hotels, operated by the Lindner Hotel Group, will open its first hotel outside of Germany in Flims, Switzerland. Located in the Graubünden canton, the Me and All Hotel Flims marks the first new opening of the brand since its sale to the Hyatt Hotel Group. 

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                                          Market Insights

 

Germans Plan Increased Travel Spending in 2025 

A survey conducted by Alix-Partners shows that Germans plan to spend more on travel in 2025 despite rising prices in the sector. To afford these trips, many are scaling back on non-essential expenditures such as dining out (54%) and entertainment (37%). The survey reflects strong demand, with 25% of respondents intending to increase their travel budgets. 

Swiss Ski Holidays See Rising Costs 

The cost of a week-long ski vacation in Switzerland during early March 2025 will rise by 6% compared to the previous year. While families may find rates reduced by 4%, couples face an average increase of 13%. 

Relaxation Leads Travel Priorities 

A YouGov study commissioned by Weg.de reveals that relaxation remains the top priority for German travelers in 2025. Popular choices include amenities like pools, spas, and 24-hour room service, with many seeking a laid-back vacation experience. Hilton’s research highlights a trend among Gen Z travelers preferring “lazy holidays,” characterized by minimal activity and maximum comfort. 

Trend: “Lying in Bed or Lounging Around” 

Sleeping has become the new “inactive activity.” According to a global survey by Hilton involving 13,000 travelers, one in four individuals aged 18 to 34 want to do nothing more on their vacation than “Hurkle-Durkling” – or simply “lying in bed or lounging around.” While the idea of going on vacation to do nothing might seem puzzling, it seems that for many, a fulfilling holiday only requires a bed, a pool, spa, wellness facilities, good food, high-speed Wi-Fi, and 24-hour room service. 

Travel Agencies Surpass Influencers in Travel Inspiration 

According to a recent YouGov survey, the most important sources of travel inspiration for German travelers are personal recommendations from friends and family (33%), followed by travel agencies (21%) and traditional media such as travel magazines (17%). Social media platforms like Instagram and YouTube play a smaller role, with only 8% citing them as a key influence. Half of the respondents believe that influencers often showcase unrealistic and expensive trips and lack cost transparency. 

DRV Forecasts Optimistic Outlook for 2025 Travel Industry 

According to the latest market forecast by the German Travel Association (DRV), developed with the consultancy Dr. Fried & Partner and Travel Data + Analytics, Germany’s travel industry anticipates a 6% revenue growth in 2025. Expenditures on pre-booked travel services are expected to reach €85 billion, with package and modular tours contributing about half of this total. Despite economic challenges, early booking trends indicate strong travel demand. 

Winter 2024/25: Sun Destinations Drive Growth 

For the winter season, expenditures are forecasted to grow by 6% to €27 billion, even as traveler numbers dip slightly to 45 million. Popular destinations include the Canary Islands, Turkey, and Egypt, with strong interest in air travel, long-haul trips, and cruises. 

Summer 2025: High Demand for Mediterranean and Cruises 

Revenue for summer 2025 is projected to grow by 5% to €58 billion, driven by early bookings for Mediterranean destinations, cruises, and long-haul trips. Around 94 million travelers are expected, maintaining last year’s levels. 


Trends for 2025

Travel Trends for 2025 (TUI) 

  • Social Media-Inspired Adventures 

Platforms like TikTok and Instagram continue to shape how and where we travel. Trendy destinations and viral hotspots are driving younger generations to seek photogenic and shareable experiences. 

  • Backyard Tourism  

The desire to explore without venturing far is growing. Travelers are rediscovering the beauty of their own countries, with Germany being a prime example of this trend. 

  • Multi-Generational Vacations 

Quality time with extended family, especially grandparents, is gaining popularity.  

  • Solo Travel for Independence Seekers 

More individuals are embracing the freedom of solo travel to discover themselves and the world on their terms.  

  • Horoscope-Inspired Destinations 

Travel influenced by astrology is a quirky new trend. People are aligning their vacation plans with their star signs. 

  • Bleisure Travel  

As remote work grows, more professionals are extending business trips into short vacations. 


Hotel Trends for 2025: What You Need to Know (Betterspace) 

  • Smart Rooms: Intelligent Room Control: 45% of German travelers prioritize temperature control as a top feature in hotel rooms. Smart rooms will continue to rise in popularity, offering customized, tech-driven experiences. 
  • AI-Powered Vacation Planning: 78% of travelers worldwide are interested in using AI during their trips. AI tools like ChatGPT, Google’s Gemini, or dedicated vacation-planning apps will become commonplace for organizing holidays. In fact, 26% of travelers already use AI for their travel planning. 
  • Simplified Check-In Process: The elimination of the special registration requirement for German citizens starting January 1, 2025, will streamline the check-in process. This opens the door to digital check-ins via apps, terminals, or tablets at reception. 
  • Mandatory E-Invoicing: Beginning January 1, 2025, electronic invoicing (E-Invoicing) will be mandatory in Germany for B2B transactions. Hotels will need to adapt to this new system, with large businesses fully transitioning by 2027, while smaller hotels have until the end of 2027. 
  • Cybersecurity and Data Protection in Hotels: As hotels increasingly digitalize, the risk of cyberattacks grows. Hotels must enhance their cybersecurity measures to protect guest data, especially in the face of rising ransomware and phishing attacks. 
  • TikTok for Hotels: Hotels are tapping into the power of TikTok, with 35% of German TikTok users between 18 and 29 years old.  
  • Changing Guest Expectations and Travel Behavior: Personalization and flexibility will be key in 2025, with travelers preferring spontaneous and last-minute bookings. Guests are becoming more cost-conscious, pushing hotels to offer more adaptable pricing and booking options. 
  • Traveling for Events: 65% of travelers worldwide are now more likely to travel for an event than they were a year ago.  
  • Combining Business and Leisure Travel: Millennials are increasingly blending work and leisure during trips, with 50% planning to work on their travels in 2025, reflecting a shift towards leisure-focused trips. 
  • Pet-Friendly Accommodations: Approximately 46% of travelers worldwide are looking for pet-friendly amenities in hotels, reflecting the growing demand for accommodations that cater to furry companions. 
  • Plant-Based Dining: Expect more plant-based menu options in hotels, catering to growing demand for sustainable and vegan-friendly diets. 
  • Sustainable Alternatives for Hotels and Guests: Hotels will continue to adopt sustainable alternatives, from eco-friendly materials to energy-efficient operations. Green initiatives will become a key priority for travelers and the hotel industry alike. 
  • From Trash to Treasure: Circular Economy and Upcycling: More hotels are embracing upcycling and circular economy practices, turning waste materials into valuable resources. 
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DACH TOURISM INSIDER DESIGNS (16)

The DACH Tourism Insider – December

Travel Sector News

 

Distribution Networks

Dertour Opens New Office in Munich 

Dertour Group is launching a new branch in Munich this December, accommodating around 50 former FTI employees. Located near FTI’s former headquarters at Donnersberger Brücke, the team will handle sales, product management, car rentals, and ticketing services. 

Tchibo Plans to Sell Travel Again 

Coffee retailer Tchibo is considering re-entering the travel business by offering select Aovo tours, including cruises, after exiting the market in 2023.

Alltours Reports Record-Breaking Year 

Alltours celebrates its best fiscal year with €2.32 billion in revenue and 2.3 million guests, surpassing competitor Schauinsland. 

Direct Tour Operators Rely More on Travel Agencies 

Operators like Trendtours and Berge & Meer are increasingly partnering with travel agencies. Trendtours now collaborates with 3,500 agencies, while Berge & Meer has 6,400 partners.

Airlines

Aldi Sells Eurowings Tickets: New “Blind Booking” Offer

Aldi is expanding its ticket sales beyond train travel by partnering with Eurowings to offer discounted flight tickets. From late December, Aldi will sell the “Blind Booking” package for just €79.99, a special Christmas deal lower than the regular price of €88. The twist? Travelers only know their departure time and airport, while the destination remains a mystery, chosen by Eurowings. This limited-time offer is available until December 29, making it a perfect choice for those seeking an adventurous holiday surprise at a bargain price.

Decline in Domestic Flights Continues 

Despite Condor’s efforts, domestic flights in Germany are dwindling. Eurowings reports a 40% reduction in routes and a 75% drop in frequency compared to 2019. Only 48% of pre-pandemic seating capacity remains this winter. 

New Hong Kong – Munich Connection 

From mid-June 2025, Cathay Pacific will connect another major German city alongside Frankfurt with its home airport in Hong Kong: Munich. The renowned Cathay Pacific Airways is expanding its flight offering between Europe and Hong Kong to 93 flights per week from summer 2025. 

EasyJet Returns to Düsseldorf in 2025 

EasyJet will resume operations from Düsseldorf Airport in March 2025, offering direct connections. However, no aircraft will be stationed at the airport. Travellers from the Rhine-Ruhr region and the neighbouring Netherlands will therefore have new options to popular European destinations. With up to nine weekly connections, easyJet is expanding its selection of flights to London-Gatwick, Edinburgh and Nice in summer 2025.  

Lufthansa Expands Green Fares for Sustainable Travel 

Lufthansa will roll out its “Green Fares” globally from December 4, allowing passengers to offset CO2 emissions on nearly all flights within the group. 

Lufthansa Optimizes Hub Management in Frankfurt and Munich 

Facing operational challenges at its Frankfurt and Munich hubs, Lufthansa is restructuring its management approach. Starting January 1, 2025, Jens Ritter, CEO of Lufthansa Airlines, will oversee Munich operations alongside his current role. Similarly, Klaus Froese, Divisional Board Member Operations, will manage Frankfurt’s hub. This new leadership strategy aims to enhance ground infrastructure, flight operations, and punctuality, addressing issues seen during peak summer periods. Improved coordination with local partners is key to ensuring reliable operations and boosting customer satisfaction. 

Hotels

Marriott Hotel Coming to Mannheim 

Mannheim will welcome a new Marriott hotel in late 2025. The former BBC-York office building will be transformed into a 200-room hotel, following a green light from the city.

Mountain View Hotel Willingen to Open in 2025 

The Mountain View Hotel Willingen, with 200 beds, is slated to open in May 2025. Located near the train station, it will collaborate closely with the nearby Best Western Plus Hotel. The project costs approximately €15 million. 

Guldsmeden Hotels Seeks New Locations in Germany 

Danish hotel chain Guldsmeden is eyeing new locations in German cities with over 100,000 residents. Currently, the brand operates hotels in Berlin and Bremen. 

Europa-Park and Cycling Hotels Win Sustainability Award 

Europa-Park Rust and the booking plattform Fahrrad-Hotels have jointly won the German Sustainability Award in the leisure sector for their eco-friendly initiatives. 

Destinations

Berlin Expands Water Tourism 

Berlin plans to boost water tourism by adding more docking stations, rest areas, and electric charging points for boats. A new water route with five charging stations is set to launch in 2025, along with digital navigation tools. 

Vienna Supports Top Film Productions 

Vienna recently wrapped up filming for Very Best Ager starring Iris Berben and Heiner Lauterbach. This is the fourth project backed by the Vienna Film Incentive. 

Taiwan Attracts Record Number of German Tourists 

Demand for East Asian travel is surging, with Taiwan joining Japan and South Korea as top destinations. Increased flight capacity from Germany has fueled the growth.

Swiss Tourism Launches Escape Room Show 

Destination Escape Switzerland, a new Amazon Prime series, features four German influencers solving puzzles across Switzerland to promote the country as a travel destination. 

 

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                                          Market Insights

 

Gen Z discovers All-Inclusive 

Gen Z discovers the all-inclusive holiday: All-inclusive holidays have continued to grow in popularity in recent years. According to an analysis by the Expedia Group, more travellers are booking all-inclusive packages than ever before. Since 2019, all-inclusive demand on Expedia and Hotels.com has risen by 70 per cent 

 

Podcasts Gaining Popularity in Germany 

Nearly 45% of Germans over 16 listen to podcasts, according to Bitkom. 72% prefer podcasts over reading, and 61% favour them over videos. Travel and vacation podcasts attract about a third of listeners. 

 

Germans Plan More Travel in 2025 

A Marriott survey reveals that over 75% of Germans plan to travel as much or more in 2025, averaging 4.5 trips. Spain, Germany, and Italy top their destination lists. 

DACH TOURISM INSIDER DESIGNS (18)
DACH TOURISM INSIDER DESIGNS (9)

The DACH Tourism Insider – November

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Travel Sector News

 

Distribution Networks

Expedia’s Growth Strategy in B2B and Cruise Markets 

Expedia is actively pursuing growth in the B2B segment and the cruise market, highlighting a strong performance and innovative strategies post-COVID.

Expedia’s B2B operations have seen impressive growth, with over 100 million room nights sold in2023. The company reports a consistent growth rate of over 20% in recent quarters, focusing on corporate, agency, and airline partnerships. Additionally while Expedia currently emphasizes cruise sales primarily in the U.S. and Canada, there are plans to expand into the German market. The company has established strong connections with international cruise lines and is preparing to offer exciting cruise options to German customers.

Dertour Group launches new eco-labelling scheme 

The Dertour Group is now labelling more sustainable offers from its tour operators Dertour, ITS and Meiers Weltreisen with a new logo. According to the company, around 1,800 hotels are currently labelled with it. The data basis for this is provided by Fairweg.

Anex Group harbours ambitious growth plans 

The tour operators of the Anex Group sent around 750,000 customers on holiday from Germany in the past financial year, an increase of 15 percent compared to the previous year. 560,000 guests travelled to Turkey. In the long term, the aim is to be at the top of the German market in the Turkish business, says Yasir Karaçor, Head of Germany. The portfolio is also to be expanded in other destinations. There are also plans to open concept stores under the Neckermann brand in Hamburg, Düsseldorf and Frankfurt.

Promoting Poland as a destination for younger target groups 

Marcin Płachno, the new head of the Polish Tourist Board in Berlin, is planning to work more closely with German travel agencies and tour operators to further promote tourism in Poland. Despite the 1.6 million German overnight guests already expected in 2023, he sees potential in lesser-known regions and cities such as Lublin and Toruń. Płachno is focussing on increased social media marketing to appeal to young people in particular.


Airlines

CEO Peter Gerber: ‘2024 was successful for Condor’ 

Condor has experienced a long dry spell. Now, according to the new CEO Peter Gerber, the holiday airline is ‘back’. He and his team have now celebrated this with 400 guests at the ‘Condor Talknight’.


Hotels

Reisetopia Hotels introduces a flat booking fee 

The booking portal Reisetopia Hotels, which specialises in luxury hotels, is introducing a flat-rate booking fee of 99 euros per year for all new customers with immediate effect.

First trade fair specifically for independent luxury hotels 

A new trade fair for independent luxury and boutique hotels in Germany awaits interested trade visitors from the hotel industry for the first time on 20 and 21 November in Munich. The ‘Independent Hotel Show’ format has already established itself in London and Amsterdam and is now set to gain a foothold in Germany.

Hyatt plans to double the number of hotels in Germany 

“We are working on further acquisitions”, says Javier Águila, Hyatt Manager for the EMEA region, in an interview. He wants to double the number of hotels in Germany. The Me And All Hotels brand in particular has great potential. Águila is satisfied with the course of business.


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                                          Market Insights


Consumer Restraint Despite Improved Financial Situation, fvw  

Despite an improved financialoutlook, consumer restraint persists in Germany. According to the Simon-Kucher Travel Trends Study 70% of respondents plan to cut back on spending, particularly in restaurants and travel, citing high prices as the main reason. Interestingly, 67% feel their financial situation is “at least good,” reflecting a slight increase in optimism, especially among younger individuals aged 18 to 29, where positive assessments rose by 13 percentage points since January.

Gen Z: How German Travelers Are Redefining the Market 

German Generation Z travelers, born from the mid-90s to early 2010s, are shaping travel trends with a focus on flexibility, digital engagement, and sustainability. Known for taking multiple short trips annually, they prefer affordable European destinations like Spain, Italy, and Greece, but are also drawn to eco-friendly options in Scandinavia. Gen Z’s trip duration is the shortest among generations, averaging 6.5 days, with many opting for car-sharing and budget airlines like Ryanair and EasyJet. Digital influence is strong, with 53% using social media for travel ideas, while TikTok inspires 29% of their travel choices. 

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Swiss Tourists are Gaining Global Popularity 

Despite rising travel costs and growing sensitivity to environmental issues, the Swiss populationdemonstrates a high willingness to travel and considerable purchasing power. This financial strength makes Swiss tourists especially attractive for destinations offering luxurious and tailored travel experiences. Data from this year’s Comparis survey, the Allianz Partners study, and other sources provide interesting insights into the travel behaviour of the Swiss and show how tourism providers can benefit from this market. 

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DZT Unveils AI Influencer “Emma” to Promote Travel to Germany 

The Deutsche Zentrale für Tourismus (DZT) has launched its first AI influencer project, introducing “Emma,” a fully AI-generated ambassador designed to promote travel to Germany. Emma aims to inspire potential travelers by providing 24/7 interaction and personalized travel experiences through her Instagram channel, @EmmaTravelsGermany. Utilizing advanced technology, Emma can communicate in over 20 languages and will soon access real-time data to create tailored itineraries. 

Swiss Guests Prioritize Accommodation During Their Holidays 

A recent study by Switzerland Tourism, in partnership with HotellerieSuisse, reveals that guests in Switzerland spend over half of their holiday time enjoying their accommodations. The research highlights that accommodations play a vital role in the travel experience, with 75% of tourists stating that the quality of their lodging is crucial to the overall success of their trip. This finding underscores the importance of hotels in enhancing guest satisfaction and shaping positive travel experiences in Switzerland.

Growing Popularity of Solo Travel and Dining in Germany 

A recent study by Kayak and OpenTable shows a significant rise in solo travel and dining among Germans. Solo travel has grown by 10% over the last five years, and solo dining saw an 18% increase in just the last year. Over 80% of Germans have traveled alone, with 62% doing so multiple times a year.

Rail travel replaces business flights for business trips 

Business travellers prefer the train to the plane. According to the Travel Perk platform, 84 per cent of business travellers now choose the train. They appreciate the higher productivity, sustainability and cost efficiency. Companies support the switch, as travelling by train is often cheaper than flying or staying in a hotel. On average, business trips are being extended to four days because travellers are increasingly combining several appointments. 

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DACH TOURISM INSIDER DESIGNS (4)

The DACH Tourism Insider – October

Travel Sector News

 

Distribution Networks

Alltours extends the season 

Alltours, Germany’s fifth-largest tour operator, has announced the extension of flights and hotels until mid-November this year, particularly to Mediterranean destinations such as Greece, Spain and Turkiye.

Record results expected for Dertour

Dertour, the travel division of the REWE Group, is set to achieve record results this year, according to CEO Lionel Souque. He also expressed openness to further acquisitions, including the Hotelplan Group. The company’s turnover is up by over 20%, partly driven by the FTI insolvency, which has attracted a significant influx of new customers.

Dertour: Asia is trending for long-haul
Dertour has expanded its Asia program for the upcoming winter, adding trips to Hong Kong and enhancing its Japan offerings. Japan has become a trending destination for Dertour, partly thanks to the upcoming Expo in Osaka. The program also features two new country combinations: the 13-day ‘Discover Taiwan and Japan’ tour, and ‘Discover Japan and South Korea.

 

Airlines

Lufthansa’s International expansion plans 

Lufthansa plans to increase its global presence, according to CEO Carsten Spohr, as Germany’s air traffic continues to lag behind pre-pandemic levels, with high location costs hindering recovery. Currently, over 75% of the Group’s revenue comes from international markets, and Spohr anticipates future growth will primarily come from abroad. He also aims to expand hub operations in Frankfurt and Munich, while focusing on premium services to re-establish Lufthansa as the leading brand by 2026.

 

Hotels

Moxy aims to expand to over 100 hotels across Europe

Launched in Milan in 2014, Marriott’s youthful Moxy brand is celebrating its 10th anniversary with plans to expand its European portfolio to over 100 hotels by the end of 2025. The expansion includes 17 new openings, with Germany and Switzerland among the key markets. Germany, with 31 Moxy hotels, leads Europe in the number of locations, accounting for 25% of all Marriott properties in the country.

IHG remains on course for strong growth
IHG has announced that its luxury boutique brand, Kimpton Hotels & Restaurants, along with the new midscale brand Garner, will open their first hotels in Germany this year. Additionally, the long-stay-focused Candlewood Suites brand is set to make its German debut early next year.

 

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Market Insights

 

 

Africa’s potential for DACH travelers

DACH travelers, especially younger generations, increasingly seek holidays that reflect their values and positively impact the destinations they explore. They are drawn to immersive experiences that emphasize exclusivity, authenticity, and a strong connection with nature. Africa, with its diverse landscapes, rich cultural heritage, and abundant wildlife, is perfectly positioned to meet these desires.

In 2015, German tourists spent 2.9 billion EUR in Africa, contributing 4.1 billion EUR to the continent’s economy, when both direct and indirect effects are considered. Yet, Africa accounts for only 5% of global international tourist arrivals, underscoring the continent’s vast untapped potential.

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TUI Survey: Need to know for 2025 – German travel trends 

  • 71.1 % of Germans travel with their nuclear family. Family-friendliness is therefore important to some of the respondents (16.3  %)
  • According to TUI, solo travel is also becoming increasingly popular. 17.2 % of Germans traveled alone – preferably to Europe (42 %), within Germany (19.5 %) or to Asia (10.5 %).
  • Around a third of those surveyed attach particular importance to safety.
  • 69.3 % of respondents said they searched for ideas for their next holiday on social networks. The most popular platform for 21.2 % of respondents was YouTube.


Insights from the Germans’ summer travels are in: 

  • The travel boom continues. In the summer, the largest German tour operators recorded booking figures at pre-corona levels.
  • Many holidaymakers were drawn to the south – both at home and abroad.
  • Those who booked a holiday with Dertour this summer mainly went  to Turkiye, replacing Spain as the top German summer holiday destination.

 

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