Press Releases

KLEBER GROUP becomes an Affiliate Member of the United Nations World Tourism Organization

Julia Kleber, CEO of the KLEBER GROUP, receiving the Affiliate Member Certificate from Ion Vilcu, Director of the Department for Affiliate Members and Public-Private Collaboration at UN Tourism, during the UN Tourism General Assembly 2025 in Riyadh.

 

 

Zurich, 10 November 2025 – The KLEBER GROUP is delighted to announce that it is now an official Affiliate Member of the United Nations World Tourism Organization (UNWTO).

As an internationally operating PR and communications agency with an innovative approach to public relations, trade, and MICE within the tourism sector, the KLEBER GROUP has long been committed to sustainable development, global connectivity, and the promotion of responsible tourism initiatives – including Voice4Africa by KLEBER GROUP and RethinkingAfrica. Becoming part of the UNWTO’s global network underscores this commitment and opens up new opportunities for international cooperation and knowledge exchange.

Our CEO, Julia Kleber, attended the UNWTO General Assembly in Riyadh in person, where the KLEBER GROUP’s admission as an Affiliate Member was officially confirmed.

“We are both honored and motivated to be part of this global network. Membership in the UNWTO opens up new pathways for us – and therefore for our partners and clients worldwide – to drive innovation in tourism and to take responsibility for our industry,” says Julia Kleber.

“Tourism is far more than travel – it is a key economic sector that creates millions of jobs, strengthens local value creation and makes a significant contribution to global GDP. This is precisely why we see it as our mission to actively foster communication and cooperation in the tourism sector and to contribute to resilient and sustainable economic development,” says Julia Kleber.

Affiliate membership enables the KLEBER GROUP to actively participate in international UNWTO projects and initiatives, gain access to exclusive networks, and further expand its role as a communicative bridge-builder between destinations, institutions, and the global travel industry.

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands along the entire customer journey—through impactful, data-driven strategies that directly contribute to clients’ business goals.
The KLEBER GROUP offers a comprehensive portfolio to create consistent and distinctive brand experiences, including tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, as well as social media and influencer marketing. The portfolio is complemented by CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, and sustainability & ESG. In addition, the KLEBER GROUP expands its offering with innovative services such as AI video and S-Buyer – a strategic tool that uncovers emotional, behavioral, and symbolic motives of target groups.

More information at https://klebergroup.com/

Press Contact

Hanna Kleber und Julia Kleber | CEO

Julia.kleber@klebergroup.com

Hanna.kleber@klebergroup.com

Carolin Benda | Senior PR Consultant

Carolin.benda@klebergroup.com

Voice4Africa: Borderless Travel in Africa: Cross-Border Tourism Opens Opportunities for Lesser-Known Regions

Frankfurt am Main, October 27, 2025 – Africa is a continent full of fascinating landscapes, cultures, and adventures that often transcend national borders. Cross-border tourism allows travellers to explore multiple regions on one journey, strengthen emerging destinations, and at the same time protect nature and ecosystems.

“Landscapes, wildlife corridors, and cultural bonds do not stop at man-made borders,” explains Hanna Kleber, Chairwoman of Voice4Africa. “Travel across borders creates opportunities to better manage and distribute visitor flows. This way, more regions can benefit economically while fragile ecosystems are relieved. At the same time, travellers experience authentic diversity – from desert safaris and water adventures to truly borderless wildlife experiences.”

Namib Desert (Angola/Namibia) – Endless Discoveries Along the Coastal Dunes

Stretching along the Atlantic coast from Angola to Namibia, the Namib forms a striking desert landscape. On both sides of the border, several national parks, protected areas, and tourism concession zones combine to form the Iona–Skeleton Coast Transfrontier Conservation Area, which covers a total of 50,000 square kilometers.

On the Angolan side, the Iona National Park in Namibe Province is the country’s oldest and largest national park. Still little visited, this part of the coastal desert offers travellers pristine landscapes where red sand dunes meet the rocky expanses of the Angolan highlands. Away from the well-established tourism routes in southern Namibia, visitors here have a unique opportunity to experience the desert’s beauty, rare wildlife, and the fascinating natural character of this remote region almost exclusively.

Visitors can enjoy desert safaris, photography tours, and hikes, and engage with the semi-nomadic communities of the Muhimba, Mucubal, and Mucahona, who share their traditions, craftsmanship, and way of life through community-based tourism initiatives.

Victoria Falls (Zimbabwe/Zambia) – Natural Wonder and Adventure Destination

The iconic Victoria Falls, on the border between Zimbabwe and Zambia, offer not only a spectacular natural spectacle but also a wealth of outdoor adventure opportunities. Both countries provide experiences such as white-water rafting, helicopter flights, and sunset cruises — though each side has its own appeal.

The Zimbabwean side impresses with wide panoramic views of the main waterfall, while the Zambian side allows for closer encounters with the water itself, such as swimming in the Devil’s Pool right at the edge of the falls or hiking down the steep path to the Boiling Point viewpoint at the base of the gorge.

A special experience is the walk across the Victoria Falls Bridge, which connects both countries. Visitors can “walk between Zimbabwe and Zambia,” cross the breathtaking Batoka Gorge, try bungee jumping, and experience the transboundary nature of this world wonder first-hand.

Another major advantage: the KAZA UNIVISA allows for reciprocal entry between Zimbabwe and Zambia at Victoria Falls, making it easy for visitors to explore the attractions of both countries in one trip.

Great Limpopo Transfrontier Park (Mozambique/South Africa/Zimbabwe) – A Borderless Safari

The Great Limpopo Transfrontier Park unites three of Southern Africa’s most important national parks — the famous Kruger National Park in South Africa, the Limpopo National Park in Mozambique, and the Gonarezhou National Park in Zimbabwe — into a single, cross-border conservation area. Covering an area roughly the size of the Netherlands, the park enables wildlife to move freely across national borders, fostering the connection of entire ecosystems.

While Kruger is well known as a flagship safari destination, the adjacent, less developed regions in Mozambique and Zimbabwe particularly benefit from the joint conservation and tourism concept. New lodges, sustainable safari experiences, and improved infrastructure are creating new income opportunities for local communities that have previously seen little benefit from tourism. In this way, the park contributes not only to biodiversity conservation but also to regional development and local participation.

Supporting these efforts is a new tourist-only border crossing, providing a direct route between Kruger National Park and Gonarezhou National Park in Zimbabwe. This seasonal pilot project (May–November) is open to pre-booked 4×4 vehicles and promotes small-scale, environmentally responsible wildlife tourism, especially in lesser-known areas.

Across different parts of Africa, these examples show impressively that cross-border travel not only creates exciting experiences for visitors but also delivers lasting benefits for regions, communities, and nature alike.

 

 

About Voice4Africa

VOICE4AFRICA is an initiative by the KLEBER GROUP, a full-service PR agency with a dedicated focus on tourism and long-standing expertise in African destinations. In collaboration with Africa tour operators, the initiative promotes responsible travel to Africa as a means of fostering intercultural understanding and driving sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and a recipient of the Corps Touristique Award for Intercultural Understanding.

 

 

Press contact:

Hanna Kleber und Julia Kleber | Geschäftsführung
Friederike Galuschky | Senior Consultant Communications
Hamburger Allee 45
60486 Frankfurt am Main
Tel: +49 (69) 71 91 36 0
E-Mail: hanna.kleber@klebergroup.com und julia.kleber@klebergroup.com /friederike.galuschky@klebergroup.com
Web: https://voice4africa.de/ LinkedIn: Voice4Africa / Kleber Group

Picture rights: © Namibe Wüste, Angola (c) Ministry of Tourism of Angola @ Kleber Group, Credit: Robert Haidinger

KLEBER GROUP LAUNCHES UK AFRICA OFFICE TO DRIVE NEXT PHASE OF GROWTH IN BRITISH & INTERNATIONAL TRAVEL MARKETS

Zurich/London, 14th October 2025 – KLEBER GROUP, the international communications and marketing agency specialising in travel, luxury and lifestyle, is expanding into the UK with the launch of a dedicated Africa office. This milestone reflects both the agency’s global growth and the strategic importance of the mature and dynamic UK travel sector, one of the most influential markets in the world.

Building on established operations in Germany, Switzerland, Spain, Poland and Africa, KLEBER GROUP now brings its full-service communications expertise to the UK. From brand strategy, media relations and trade marketing to influencer campaigns, sustainability storytelling, stakeholder engagement and innovative new services like AI Video and S-Buyer, the London office will serve as a hub for clients eager to engage with the UK’s highly competitive travel market.

The UK office will be co-led by Tim Henshall, Director UK KLEBER GROUP and Adele Cutler, PR Manager KLEBER GROUP. Adele is a Chartered Marketer with over 20 years’ experience in marketing and PR, including 12 years specialising in emerging destinations. Adele has managed hundreds of high-profile press trips across 18 countries, generating million’s worth of media coverage. She is recognised for her trusted relationships with UK and international media and for successfully launching new tourism destinations, airline crisis management and luxury travel experiences.
Tim Henshall, a veteran tourism marketer with more than 35 years’ experience. Tim is currently Head of Tourism Marketing (UK) for Tanzania Tourism and previously founded Kamageo, representing more than a dozen African destinations across the UK and beyond. His expertise spans destination branding, media relations, trade engagement and strategy for both emerging and established markets.

“We are excited to open our doors in the UK, a market that sets global benchmarks in travel, media and consumer behaviour,” said Julia Kleber, CEO KLEBER GROUP. “Adele and Tim bring unmatched expertise and networks, making them the perfect leaders to help brands stand out in this sophisticated and ever-evolving space.”

Tim Henshall added: “The UK is not only a source of high-value travellers but also a hub for global tourism decision-making. Establishing KLEBER GROUP here ensures our clients can tap into these opportunities with credibility and creativity.” Adele Cutler commented: “With deep experience in both emerging tourism destinations and international PR, I’m thrilled to help destinations and brands amplify their stories in the UK. The market demands innovation and impact and that’s exactly what Kleber delivers.”

 

 

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with more than three decades of experience, specialising in tourism, luxury and lifestyle. With its 360-degree approach, the agency creates compelling storytelling that strengthens brands along the entire customer journey, through impactful, data-driven strategies that directly contribute to clients’ business objectives. KLEBER GROUP offers a comprehensive range of services to create consistent and unique brand experiences. These include tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, social media and influencer marketing. The portfolio is further complemented by CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, cross-marketing and broadcast, as well as sustainability and ESG. In addition, KLEBER GROUP expands its offering with innovative services such as AI Video and S-Buyer – a strategic tool that uncovers the emotional, behavioural and symbolic motives of target groups.

LinkedIn: KLEBER GROUP

 

 

Press contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Press & Trade Enquiries (UK):

Tim Henshall
Director UK KLEBER GROUP
tim.henshall@klebergroup.com

+44 7810 508791

Adele Cutler
PR Manager UK KLEBER GROUP
adele.cutler@klebergroup.com<

+44 7976 578988

Picture rights: ©iStock Deejpilot

Voice4Africa: Sustainable Wildlife Tourism as a Key to Conservation in Africa

How primate projects in East Africa show that travel can be a force for good.

 

 

Tourism can be far more than just an economic driver. It is also a powerful tool for the protection of species and habitats. This is the message of Voice4Africa, an initiative that promotes sustainable travel and local value creation across the African continent. Especially in wildlife tourism, it becomes clear how closely conservation and socio-economic development are intertwined.

A remarkable example of this connection is the work of Dr. Jane Goodall, whose decades of research in Tanzania’s Gombe Stream National Park revolutionized the world’s understanding of chimpanzees and their habitats. Her approach — linking science, education, and community engagement — continues to shape sustainable tourism concepts across East Africa, from chimpanzee trekking in Tanzania to gorilla tourism in Rwanda and Uganda.

“Jane Goodall showed us that true conservation always begins with people — through education, awareness, and respect for life in all its forms,” says Hanna Kleber, Chairwoman of Voice4Africa. “Her legacy reminds us that tourism in Africa can be a powerful force for conservation when it is developed responsibly. Every journey based on understanding and connection supports local communities while helping to preserve species and ecosystems.”

Chimpanzee Research and Trekking in Tanzania: Supporting Conservation in Africa

In the 1960s, Jane Goodall began her groundbreaking work in Gombe Stream National Park in western Tanzania, becoming the first scientist to observe wild chimpanzees over decades in their natural environment.

Today, Gombe remains a place where travelers can walk in her footsteps — a small, remote natural paradise offering encounters with chimpanzees in the wild and insights into Goodall’s life’s work. At just about 35 square kilometers, it is Tanzania’s smallest national park but one of its most significant. Guided chimpanzee treks allow visitors to observe the descendants of the very primate groups Goodall once studied.

Other wildlife includes baboons, red colobus monkeys, vervet monkeys, and more than 200 bird species. Access is only possible by boat from Kigoma — an adventure in itself. The park is committed to sustainable tourism that protects its delicate ecosystem and supports local communities through jobs and revenue-sharing. In this way, Goodall’s legacy continues in harmony between people and nature.

Nearby, in the Mahale Mountains National Park, this connection can also be experienced profoundly. Home to around 1,000 eastern chimpanzees — the largest known population in Africa — the park’s lush forested slopes and the scenic shores of Lake Tanganyika offer respectful wildlife encounters. It stands as a living example of how research, conservation, and responsible tourism are deeply interwoven.

Gorilla Tourism in East Africa

Jane Goodall’s influence inspired a generation of scientists and conservationists, including Dian Fossey, the pioneering gorilla researcher in Rwanda. Visitors to the Virunga National Park can still visit the site of Fossey’s Karisoke Research Center, where she is buried alongside several gorillas.

Though initially opposed to tourist visits, Fossey’s legacy now supports carefully managed, sustainable gorilla tourism. The Dian Fossey Gorilla Fund International combines conservation with community development, ensuring that local people benefit from protecting the gorillas and their habitats.

This responsible approach reflects Jane Goodall’s vision: conservation succeeds only when it benefits both nature and the people living alongside it. On this principle, modern gorilla tourism in Rwanda, Uganda, and the Democratic Republic of the Congo has become a model of ecological and social sustainability — and a living testament to Africa’s ability to protect its wildlife through tourism.

 

 

About Voice4Africa

VOICE4AFRICA is an initiative by the KLEBER GROUP, a full-service PR agency specializing in tourism with extensive expertise in Africa. In collaboration with African tour operators, the initiative promotes responsible tourism to Africa as a means of international understanding and a driver of sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and winner of the Corps Touristique Award for International Understanding.

 

 

Press contact:

Hanna Kleber und Julia Kleber | Geschäftsführung
Friederike Galuschky | Senior Consultant Communications
Hamburger Allee 45
60486 Frankfurt am Main
Tel: +49 (69) 71 91 36 0
E-Mail: hanna.kleber@klebergroup.com und julia.kleber@klebergroup.com /friederike.galuschky@klebergroup.com

Picture rights: © iStock guenterguni

DIYYAFAH: Neuer B2B-Hub für Tourismussektor in Saudi-Arabien

The new digital platform DIYYAFAH brings together, for the first time, the diverse players of Saudi Arabia’s tourism sector on a common stage. It is a joint project of the tourism communication and marketing agency KLEBER GROUP and the tour operator and market expert DISCOVERY GROUP.

Zurich / Berlin, September 24, 2025 – With DIYYAFAH, the Saudi Arabian tourism sector gains a central digital B2B platform where tourism players such as hotels, airlines, and cruise companies can present themselves together in order to strengthen their international presence, encourage new collaborations, and make market access clearer and more efficient.

The name DIYYAFAH derives from the Arabic term Ḍiyāfah – an expression for hospitality that is deeply rooted in Saudi Arabian culture. On this basis, the platform specifically promotes collaboration within the industry and supports its growth in the international market.

DIYYAFAH was developed in collaboration between the KLEBER GROUP and the DISCOVERY GROUP. The KLEBER GROUP is an international, integrated marketing and communications agency with over three decades of expertise in tourism, lifestyle, and luxury. Dr. David de Bjaouix, CEO and founder of the DISCOVERY GROUP, has maintained close relations with Saudi Arabia for over 25 years and is a recognized expert on the country.

“ With DIYYAFAH, we are creating, for the first time, a joint, clear, and professional digital stage for providers from across the Kingdom,” explains Julia Kleber, CEO of the KLEBER GROUP.
“DIYYAFAH makes the unique diversity of providers in Saudi tourism visible at a glance. We want to bring these many players together, foster exchange, and create more visibility,” summarizes Dr. David de Bjaouix, CEO and founder of the DISCOVERY GROUP.

The launch of the platform took place during the Saudi National Day celebrations of the Embassy of the Kingdom of Saudi Arabia on the evening of September 23, 2025, at The Ritz-Carlton, Berlin.
Further information: www.diyyafah.com

About KLEBER GROUP

KLEBER GROUP is an internationally positioned, integrated marketing and communications agency with over three decades of experience, specializing in tourism, luxury, and lifestyle. With its 360-degree approach, the agency develops compelling storytelling that strengthens brands along the entire customer journey – in effective, data-driven strategies that directly contribute to clients’ business objectives.

KLEBER GROUP offers a comprehensive portfolio of services to create consistent and unique brand experiences. These include tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, as well as social media and influencer marketing. The portfolio is complemented by CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, as well as sustainability & ESG. In addition, KLEBER GROUP expands its offering with innovative services such as AI video and S-Buyer – a strategic tool that uncovers emotional, behavioral, and symbolic motives of target groups. Further information: www.klebergroup.com; LinkedIn: KLEBER GROUP

About DISCOVERY International Events + Tours (a brand of DISCOVERY)

Since 2004, DISCOVERY has been among Europe’s leading tour operators, specializing in uniquely curated worldwide travel experiences for individual travelers and small groups, as well as for UHNWIs, MICE, and exclusive art and music journeys.

The Middle East has been a special focus for our entire team for more than 30 years, with Saudi Arabia occupying a particularly important place. Some of our team members have known this fascinating destination since 1999. We therefore feel deeply committed to the remarkable spirit of transformation in the Kingdom – with insider knowledge, first-class expertise, and a unique local network.

www.discoveryweltweit.de

Press contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+49 173 3453240

Yvonne Gros
Director of Business Development
yvonne.gros@klebergroup.com
+49 162 7962057

Dr. David Bjaouix
CEO & Founder DISCOVERY GROUP
office@diyyafah.de
+49 173 4722204

Picture rights: ©DIYYAFAH

 

Voice4Africa: New Opportunities for Africa’s Tourism through Sustainable Infrastructure

Frankfurt a. M., September 22, 2025. At the recently held African Climate Summit in Addis Ababa, investments in sustainable projects were the main focus, combining economic growth with ecological responsibility. Against this backdrop, new infrastructure projects in Ethiopia, Rwanda and Angola open promising perspectives to strengthen Africa’s tourism sector while promoting local value creation as well as sustainable development.

Ethiopia’s New Nile Dam: Energy Production Meets Nature Tourism

With the Grand Ethiopian Renaissance Dam (GERD), one of Africa’s largest hydropower plants has been put into operation in Ethiopia. The dam not only provides renewable energy for millions of people, but also holds enormous potential for tourism.

The reservoir covers about 1,700 square kilometers and is home to more than 70 islands with impressive biodiversity. This scenic variety offers ideal conditions for nature-based tourism such as boat tours, birdwatching and cultural experiences, supported by the resident communities of the Berta, Gumuz, Mao, Komo and Shinasha. A planned floating resort is also intended to serve as a model for ecotourism.

Functioning transport connections and high-quality accommodation are crucial for the success of tourism. Equally important is the consistent protection of the environment to preserve the natural appeal of the region in the long term.

First Electric Air Taxi Presented in Rwanda: Innovation for Tourism

Rwanda is working on alternative, sustainable solutions for urban and interregional passenger transport. At the 2025 African Aviation Summit in Kigali, Africa’s first autonomous electric air taxi was presented – a strong signal that innovation can emerge directly from the African continent.

For tourism, the air taxi opens up completely new possibilities: in the future, travelers could reach remote national parks, mountain landscapes or lakes in the shortest possible time. The two-seater, electrically powered vehicle with 16 electric motors reaches speeds of up to 130 km/h, reduces travel times and connects hard-to-reach regions. It underscores Rwanda’s role as a pioneer in technology and sustainable mobility in Africa.

Lobito Corridor in Angola: New Railway Project as Africa’s Tourism Backbone

The Lobito Railway Corridor connects the port of Lobito in Angola with the Democratic Republic of Congo and Zambia. The historic route, around 1,300 kilometers long, has been under modernization since 2018 and is already operational on the Angolan side. Regular trains are already running there, while the connection in DR Congo and Zambia will be further expanded in the coming years.

The railway not only provides new impetus for trade, but also for tourism. Improved connectivity makes previously hard-to-reach natural and cultural treasures along the route accessible. From the Atlantic coast, the line leads across the Huambo Plateau with its picturesque highlands and fertile valleys to the vast steppes of eastern Angola.

Rovos Rail already uses parts of the Lobito Corridor for its luxury train journeys along the historic Benguela Railway, such as from Lobito to the Victoria Falls. The Copper Trail Route runs through Angola, DR Congo, Zambia and Zimbabwe and combines scenic contrasts with cultural experiences, safari activities and boat trips on the Kafue River.

Through targeted tourism offerings along the route, the Lobito Corridor could become a key route for sustainable and cross-border tourism in Africa. It not only strengthens regional integration, but also offers new economic opportunities for local communities.

Hanna Kleber, founder of Voice4Africa, emphasizes: “These projects initiated from within Africa demonstrate how sustainable infrastructure can drive tourism as an important growth engine of the continent. Investments in mobility, energy and the environment create the basis for more travelers from Africa and around the world to discover the continent’s diversity beyond the well-known hotspots while simultaneously benefiting the local population.”

About Voice4Africa

VOICE4AFRICA is an initiative of the KLEBER GROUP, a full-service PR agency with a special focus on tourism and long-standing expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of fostering intercultural understanding and as a driver for sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and recipient of the Corps Touristique Award for Intercultural Understanding.

Press contact:

Hanna Kleber and Julia Kleber | Management
Friederike Galuschky | Senior Consultant Communications
Hamburger Allee 45
60486 Frankfurt am Main
Tel: +49 (69) 71 91 36 0
Email: hanna.kleber@klebergroup.com
and julia.kleber@klebergroup.com
/ friederike.galuschky@klebergroup.com

Web: https://voice4africa.de/

LinkedIn: Voice4Africa / Kleber Group

Image rights: Landscape in Benguela, Angola © Ministry of Tourism of Angola @ Kleber Group, Credit: Robert Haidinger

CIDOT commissions KLEBER GROUP for Trade Marketing in Germany, Austria and Switzerland

Frankfurt am Main/Grand Cayman, Cayman Islands, 12 August 2025 – The Cayman Islands Department of Tourism (CIDOT) announces that, following a multi-stage tender process, the KLEBER GROUP has been selected as the agency for the DACH region – Germany, Austria and Switzerland.

The KLEBER GROUP will work with the travel industry in these markets to strengthen the positioning of the Cayman Islands and attract high-quality travellers to the destination, thereby supporting CIDOT’s market diversification strategy. The KLEBER GROUP has more than 30 years of experience in the global communications industry and specialises in travel, luxury, and lifestyle. Trade marketing activities for the Cayman Islands will be led by Monika Diez Gansert, Strategic Director, and Ninnan Stenmark Åhlén, Senior Trade Consultant. Both Diez and Stenmark Åhlén have more than 15 years of experience and expertise in destination marketing.

CIDOT is actively working to balance seasonal fluctuations in the Cayman Islands tourism industry and create a more resilient sector by expanding the destination’s source markets. The KLEBER GROUP will play an important role in this strategy, as its collaboration with the travel industry – including tour operators, travel agencies, and online travel agencies (OTAs) – will raise awareness of the Cayman Islands and promote partnership opportunities for local industry partners in Germany, Austria, and Switzerland. The focus will also be on the luxury travel segment and expanding distribution channels. The goal of the KLEBER GROUP’s strategy and tactics is to increase visitor numbers from the DACH region.

“Travellers from the DACH region, particularly from Germany, are known for their preference for international travel – they often stay longer and spend more per trip than the European average. This is a valuable opportunity for the Cayman Islands, as our offering of beaches, culinary experiences, and unique activities aligns perfectly with the preferences of DACH travellers,” said Rosa Harris, Director of Tourism. “We already welcome visitors from these markets and are confident that the KLEBER GROUP, with its experience in strategic destination marketing, extensive network, and strong industry relationships, will develop and implement a strategy to tap into these markets.”

She further elaborated on CIDOT’s strategy: “Looking ahead, we want to ensure that our industry is resilient and able to withstand market disruptions. Therefore, it is essential to expand beyond our traditional source markets. We look forward to improvements under the Owen Roberts Airport master plan, including the runway extension, which will allow for non-stop flights from Europe. Our partnership with the KLEBER GROUP plays a key role in our aviation strategy, as we work with European airlines to demonstrate the demand for the Cayman Islands from these markets.”

“The CIDOT team invited several of our KLEBER GROUP account managers on a trip during which they visited all three islands and met with local stakeholders. This trip helped the KLEBER GROUP further refine its strategy for the Cayman Islands and identify opportunities for partnerships with the DACH travel industry by experiencing our product offerings first-hand.”
“We are proud to represent the Cayman Islands Department of Tourism in the DACH region,” said Julia Kleber, CEO of the KLEBER GROUP. “Our team had the opportunity to experience the destination first-hand and was impressed by its world-class offerings – from top hotels and restaurants to unique experiences such as Stingray City, bioluminescent bays, and the diversity of the three islands. We look forward to expanding the Cayman Islands’ presence in the distribution network and contributing to increased visitor numbers.”

About KLEBER GROUP

KLEBER GROUP is an integrated, first-class marketing and communications agency specialising in travel, luxury, and lifestyle, with more than 30 years of experience in the international communications and travel industry. The agency’s 360-degree approach delivers compelling storytelling for our brands, seamlessly increasing awareness along the customer journey and its touchpoints, with impactful and data-driven strategies that contribute to clients’ business goals. The KLEBER GROUP offers a comprehensive range of services aimed at delivering consistent and unique brand experiences, including tourism and lifestyle strategy and consulting, PR and communications, representation and trade marketing, social media and influencer marketing, CRM, digital/affiliate marketing, advertising and media planning, MICE & corporate travel, cross-marketing & broadcast, as well as sustainability & ESG. For more information: www.klebergroup.com

Contact:

KLEBER GROUP
Ninnan Stenmark
Senior Trade Consultant
Tel: +49 173 4953 494
E-mail: ninnan.stenmark@klebergroup.com

Grand Cayman, Cayman Islands
Public Relations
Tel: (345) 949-0623
E-mail: pr@caymanislands.ky

Picture rights: © The Cayman Islands Department of Tourism
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Kleber Group Opens Africa Office in Cape Town: A Strategic Step into the African Market

Media Coverage Africa Office Launch:

 

Cape Town / Zurich, 04.08.2025 – KLEBER GROUP, an internationally established communications agency with more than three decades of expertise in integrated marketing and PR for the travel and tourism industry, is strengthening its presence in Africa. With the opening of a new office in Cape Town, the agency underscores its long-term commitment to the continent, drawing on deep experience, long-standing partnerships, and dedicated initiatives such as Voice4Africa and ReThinking Africa. Cape Town will serve as a strategic hub for supporting and engaging with markets across Africa, delivering communications services that are locally anchored, regionally attuned, and informed by decades of pan-African expertise.

This expansion builds on KLEBER GROUP’s extensive track record with African destinations, airlines, hotels, and tourism stakeholders. The goal is to deepen engagement across African markets through integrated, locally rooted communication strategies that highlight the region’s diversity and its growing potential in both inbound and outbound tourism. Services include brand strategy, media relations, and digital campaigns, as well as influencer engagement, sustainability communications, trade marketing, and investor relations — all delivered directly from the new Cape Town office.
The office unites KLEBER GROUP’s global communications expertise with the regional insight of Lexi Hall, who joins as Director for Africa. A seasoned communications strategist, Hall brings a pan-African perspective and extensive experience working with tourism and lifestyle brands across the continent. She will lead the development of tailor-made strategies that are locally grounded, culturally relevant, and designed to resonate with both African brands and international clients.

“Africa’s rich tourism diversity, cultural strength, and entrepreneurial drive are key forces shaping a sustainable future — both locally and globally,” says Julia Kleber, CEO KLEBER GROUP. “Through our initiative Voice4Africa and our partnership with ReThinking Africa, we aim to further amplify African perspectives and build resilient connections to international markets. With our new office in Cape Town and Lexi Hall’s regional expertise, we are deepening this commitment — grounded in strong local presence and long-term strategic vision.”

Africa continues to gain global relevance as a destination for European travellers, a rising outbound market, and a hub for intra-continental tourism, mobility, and investment. The Cape Town office positions KLEBER GROUP to respond to these dynamics with greater speed, flexibility, and local knowledge.
Founded by KLEBER GROUP, Voice4Africa promotes sustainable tourism and entrepreneurship, with a strong focus on empowering women and youth. By leveraging the agency’s broad international network, the initiative strengthens Africa’s visibility and tourism potential worldwide. ReThinking Africa, a German business initiative, advocates for fair, investment-driven cooperation between Africa and Europe, aiming to create sustainable partnerships that generate local jobs and long-term economic value. Together, these initiatives are central to KLEBER GROUP’s long-term strategy and commitment to Africa.
With the new Cape Town office, KLEBER GROUP expands its global footprint to five countries — Germany, Switzerland, Spain, Poland, and South Africa — enhancing its ability to serve tourism boards, hospitality brands, luxury travel providers, and lifestyle companies across Africa and beyond. The locally based team combines regional expertise with international perspective, delivering services from media relations and brand strategy to investor outreach and digital campaigns — all with cultural nuance and strategic depth.

About KLEBER GROUP

KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury, and lifestyle. With decades of experience in international communications and the tourism industry, the agency develops customized, data-driven strategies that build lasting brand value and deliver measurable results. Taking a 360-degree approach, KLEBER GROUP ensures consistent and distinctive brand experiences. Its service portfolio includes PR and communications, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, as well as cross-marketing and broadcast solutions. A strong focus is also placed on sustainability and ESG, helping companies position themselves responsibly and with a future-oriented mindset.

Contact:

Julia Kleber
CEO KLEBER GROUP
julia.kleber@klebergroup.com
+491733453240

Lexi Hall
Director Africa
lexi.hall@klebergroup.com
Number: +27826695784

Picture: © KLEBER GROUP From left to right: Julia Kleber, CEO KLEBER GROUP; Lexi Hall, Director Africa KLEBER GROUP

New Account Win: Amadria Park Appoints KLEBER GROUP for PR and Marketing

Opatija/Munich, August 1, 2025 – KLEBER GROUP continues to expand its expertise in the tourism and hospitality sector. Following a successful year of collaboration with MICE-specialized consultancy Tailor Made Consulting, Croatian hotel group Amadria Park has now decided to place its PR and marketing efforts in professional hands as well – and has assigned the account to KLEBER GROUP.

Headquartered in Croatia, Amadria Park includes a total of six hotels in Opatija on the Adriatic coast, one hotel in Zagreb, and five properties in Šibenik. The portfolio ranges from modern beachfront resorts and premium conference centers to diverse offerings for families, couples, and business travelers. For the German-speaking market, KLEBER GROUP will initially manage the PR and marketing communications for the properties in Opatija and Zagreb. The family-run hotel group is known for its elegant hospitality with Mediterranean flair, regional cuisine, distinctive architecture, and a strong commitment to quality and design.

Through this collaboration, Amadria Park aims to strengthen its presence in the DACH region and reach new target audiences in the leisure and business segments. Going forward, KLEBER GROUP will be responsible for strategic communications consulting, traditional press relations, and targeted marketing activities to position and sustainably grow the brand in Germany, Austria, and Switzerland.

“Amadria Park combines Mediterranean charm with an exceptionally diverse offering – from family vacations and wellness to business events. It’s precisely this range that makes the brand so exciting for our work. We are very much looking forward to helping shape its continued positioning in the German-speaking market,” says Julia Kleber, Managing Director of KLEBER GROUP.

About KLEBER GROUP:

KLEBER GROUP is an internationally active marketing and communications agency specializing in Travel, Luxury & Lifestyle. With an integrated 360° approach, the agency develops strategic storytelling and data-driven campaigns across the entire customer journey – building strong brands, maximizing visibility, and delivering sustainable results.

About Amadria Park:

Amadria Park is a family-run Croatian hotel group with a total of twelve hotels located in Opatija, Zagreb, and Šibenik. The brand stands for refined hospitality, Mediterranean lifestyle, and individual hotel concepts with regional character. The portfolio spans elegant city hotels, family-friendly beach resorts, and modern conference centers – ideal for vacationers, wellness guests, and business travelers alike. With a strong focus on design, quality, and service, Amadria Park creates unforgettable experiences along the Croatian Adriatic coast. More at: www.amadriapark.com/en

Contact person for press inquiries, research visits, etc.:

KLEBER GROUP • Büro München
Silke Warnke-Rehm | Vanessa Rödel
Tel: +49 (0) 89 – 28 70 230 – 0,
silke.warnke-rehm@klebergroup.com, vanessa.roedel@klebergroup.com

Picture: © Amadria Park

New Client: KLEBER GROUP represents the Setouchi DMO in Germany

Frankfurt am Main/Setouchi, July 23, 2025 – KLEBER GROUP is now in cooperation with the Japanese agency IGLOOO the official tourism representative of the Japanese Setouchi DMO (Destination Management Organization) in Germany. The core of the mandate focuses on strategic activities in public relations and communications, with the goal of sustainably strengthening the visibility and awareness of the destination within the German market.

The Setouchi region, named after the Seto Inland Sea, comprises seven prefectures in western Japan: Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, and Ehime. It is considered one of the country’s most culturally and scenically diverse travel destinations. Island worlds with contemporary art, impressive architecture, refined cuisine, and varied, nature-based experiences shape the image of this extraordinary region.

Setouchi region offers not only scenic serenity but also a remarkable variety of traditional craftsmanship, regional cuisine, and living cultural heritage – from craft villages to sake breweries. Numerous opportunities for outdoor activities such as cycling, hiking, kayaking, and island hopping also make the region attractive for active travelers. With cities such as Hiroshima, known for its historical significance and vibrant present, and Kobe, a stylish port with international flair, the Setouchi region combines cultural depth with urban energy. Setouchi region stands for a slower-paced, aesthetic side of Japan beyond the typical urban paths – a hidden gem for discerning travelers.

With many years of experience in international destination marketing and in-depth expertise in Japan, KLEBER GROUP will work with local partners on behalf of Setouchi DMO to strengthen the region’s brand identity in the German context, engage relevant media and multipliers, and create targeted communication opportunities.

Julia Kleber, CEO of KLEBER GROUP, emphasizes:
“We have had the privilege of working with Japanese brands and institutions in the past – experiences that continue to shape our understanding of communication within Japan’s cultural context. The Setouchi region embodies the subtle balance of nature, culture, and aesthetics that so many travelers value about Japan. We are truly excited to support this exceptional destination through thoughtful and strategic communications in the German market.”

We support on-site editorial research in the Setouchi region and welcome inquiries from journalists who are already planning a trip to Japan.

About Setouchi DMO

Setouchi DMO (Destination Management Organization) is a public–private initiative dedicated to sustainable tourism development in the Setouchi region in western Japan. It brings together seven prefectures – Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, and Ehime – surrounding the Seto Inland Sea. With over 700 islands, a maritime atmosphere, gentle mountain landscapes, and rich cultural heritage, Setouchi offers remarkable diversity. The region blends historic temples and shrines, contemporary architecture, traditional ryokans (Japanese inns), relaxing onsen (hot springs), vibrant arts and crafts, and refined local cuisine rooted in regional tradition.

Setouchi DMO’s mission is to position the region as an authentic and sustainable travel destination by building a strong Setouchi brand through strategic marketing, innovative product development, and close collaboration with local partners.

About KLEBER GROUP

KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury, and lifestyle. With decades of experience in international communications and tourism, the agency develops tailored, data-driven strategies that strengthen brands sustainably and deliver measurable results. Through a 360-degree approach, KLEBER GROUP creates consistent and distinctive brand experiences. Its service portfolio includes PR and communications, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, as well as cross-marketing and broadcast. A special focus is placed on sustainability and ESG, helping brands position themselves in a future-oriented and responsible way. More information: www.klebergroup.com

Press contact:

Aline Vitzthum
Senior PR Consultant
E-Mail: aline.vitzthum@klebergroup.com
T.: +49 173 653 29 86

Carolin Benda
Senior PR Consultant
E-Mail: carolin.benda@klebergroup.com
T.: +49 172 617 10 81

Image rights: © Setouchi DMO
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