LUX* announces new openings in Africa, Southeast Asia and the Middle East,
while SALT prepares for its debut in China next year
Mauritius/Munich, December 10, 2024 – The award-winning global luxury hotel operator from Mauritius The Lux Collective has announced its expansion plans for 2025 and beyond, with plans to open new stores in China, Africa, the Middle East and South East Asia. The Group’s boutique brand, SALTwill make its debut outside Mauritius with two openings in China, while The Lux Collective’s flagship luxury brand, LUX*The company will be launching in the Middle East and South East Asia and expanding its presence in Africa with a futuristic, opulent safari camp in Botswana. At the top This highly anticipated evolution is the new Chief Executive Officer of The Lux Collective, Olivier Chavy, who is driving the Group’s strategic presence in emerging destinations around the globe and strengthening its position as an innovative company in the industry.
The SALT brand expands outside Mauritius for the first time
In the second quarter of 2025, The Lux Collective will open the SALT of Anji in China in China, which will provide access to the lush natural beauty of the Anji area, a tranquil region known for its white tea and bamboo forests. Launched in 2018, the brand SALT offers a humanistic approach to hospitality that connects modern explorers with meaningful travel experiences, sustainability and the local community connects. As travelers increasingly seek new destinations to connect with nature and avoid the crowds, Anji offers beautiful landscapes and cultural treasures just 2.5 hours’ drive from Shanghai. Designed by renowned South African architect Peter Rich, SALT of Anji is inspired by Catalan architect Gaudí and his imaginative use of natural stones and elements to create stunning structures. The sustainability-focused resort has 108 Room and Villas whose modern interior design complements the stone aesthetic of the building. It features a picturesque outdoor pool, themed restaurants and an elegant SALT Equilibrium Spa.
The SALT of Mount Siguniangwhich continues SALT’s journey in China, will open in 2027 in a Tibetan village in Sichuan Province on the threshold of the UNESCO World Heritage Site, Mount Siguniang National Park. The resort will be the first international hotel to open in this protected natural area. As part of the Sichuan Giant Panda Sanctuary, it offers unparalleled access to magnificent peaks and emerald green forests.
LUX* expands its presence with its first hotel management contract in Southern Africa – LUX* Xinii Mababe, Botswana
Following the successful opening of the LUX* Marijani Zanzibar in Tanzania in July last year, the hotel group is venturing into other new destinations on the African continent. The Lux Collective and Diamond Power Pty Ltd have officially signed a hotel management agreement to operate and manage a new project – the LUX* Xinii Mababe in Botswana.
LUX* Xinii Mababe is an exclusive destination in the wilds of Mababe, home to a diverse wildlife including large herds of buffalo, zebra, elephant, giraffe, lion and leopard. The resort’s minimalist architecture is inspired by Botswana’s cultural heritage and designed to be sustainable. All 26 lodges have a centerpiece that is modeled after striking African trees and each lodge symbolically with rooted in the land. The roof structures honor the indigenous Hambukushu tribes of the Okavango Delta, also known as the rainmakers of the Okavango. Their characteristic funnel shape reflects the shape of the Hambukushu fishing baskets, while the conical design of each roof uses local materials and ancient methods used to collect rainwater.
Lyndon Jones, founder of Diamond Power Pty Ltd and owner of the Xinii River Camp Project in Botswana, says: “Recognized for its excellence and innovation in the global hospitality industry, our like-minded collaboration with The Lux Collective aims to make LUX* Xinii Mababe an unparalleled destination for immersive safari and wellness experiences, with thoughtful architecture and design inspired by the rich cultural heritage of Botswana and the Okavango. Our shared goal is to create a truly immersive and luxurious nature experience for future guests with unique accommodation, culinary and wellness offerings, while respecting the surrounding nature.”
This successful collaboration was facilitated by International Tourism Investment Corporation Ltd (ITIC), a London-based global boutique advisory firm, which is acting as transaction and financial advisor for this project.
LUX* debuts in the Middle East and expands its presence in Asia
The flagship luxury brand LUX* becomes in the 4th quarter of 2025 with LUX* Al Bridi and LUX* Al Jabal in Sharjah, UAE, make their debut in the Middle East. Sharjah has been recognized by UNESCO as the “Cultural Capital of the Arab World” for its culture, art and history and boasts a number of museums, mosques and cultural sites, including the desert surrounded Ghost town of Al Madam. The contemporary boutique-style resort with 45 accommodations overlooking the Gulf of Oman and rugged mountains offers exclusive access to a private beach, world-class dining options, a relaxing LUX* ME Spa and cultural immersion opportunities. Set in the wilderness, LUX* Al Bridi opens as a contemporary retreat with 35 luxury safari-style tents designed to resemble sand dunes and blend seamlessly into the surrounding landscape. There is a wealth of experiences right on the doorstep, including wilderness dining, dune surfing and off-road vehicle excursions for stargazing under the Arabian sky.
In Asia, the LUX* brand brand in the second quarter of 2026 will also debut in Vietnam with the country’s and region’s first overwater resort – LUXNAM* Phu Quoca private paradise in the Kien Giang Biosphere Reserve, nestled between dense jungle and idyllic beaches on the northern tip of Phu Quoc Island. Inspired by the famous overwater resorts of the Maldives and with panoramic views of the sea, the 116-villa contemporary resort comprises 99 overwater villas and 17 land-based residences. The design of the resort with its LUX* ME Spa and specialty restaurants will reflect the best of island living by highlighting locally crafted and traditional materials with a minimalist touch.
In the third quarter of 2026, the urban luxury resort LUX* Guangzhou in the Huangpu District in Guangzhou City and offer an oasis of calm in this fast-paced metropolis. The LUX* Guangzhou is located in two high-rise buildings, which house the luxury resort and residences and residences, and offers unobstructed views of the city, a variety of dining options and a sensual LUX* ME Spa.
“As CEO of The Lux Collective, I am delighted to lead the group into another exciting phase of global expansion and strategic growth. The Lux Collective is a dynamic and innovative homegrown Mauritian brand that puts people, exceptional service and extraordinary experiences first. The latest projects for LUX* and SALT are gateways to fascinating and emerging destinations such as Anji, Mababe, Phu Quoc and Sharjah, allowing travelers to authentically immerse themselves in each region’s unique identity.
We are thrilled to announce the first opening of the LUX* brand in Botswana and look forward to putting LUX* Xinii Mababe on the tourism map as an ultra-luxurious safari and wellness destination. tourist map to place. This futuristic project, designed with sustainability in mind and expected to open in the first quarter of 2027, will attract travelers from all over the world to this enticing location. We believe that luxury and environmental protection must coexist in every resort we open. Our focus is on creating positive impact while providing luxurious hospitality and meaningful experiences with a sense of place.” says Olivier Chavy, Chief Executive Officer of The Lux Collective.
The Lux Collective’s global openings in 2025 and beyond mark an exciting new chapter in luxury hospitality, building on the renowned brands’ ambitions to deliver authentic experiences in stunning locations for the modern traveler.
Pictures are here to find.
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About The Lux Collective
The Lux Collective (“TLC”) is a Mauritius-based global operator of luxury hotels and manages the brandsLUX*,SALT, TAMASSA,SOCIOand Café LUX*.
TLC is committed to making every moment count and taking care of what matters. People are at the center of TLC’s corporate culture, and the company stays true to its values of passion, responsibility and innovation in everything it does. By providing comfort as well as thoughtful and exquisite design, TLC creates experiences that make every moment a special moment for guests. The company is committed to acting responsibly and respectfully with future generations in mind.
Through its group-wide sustainability project “Tread Lightly”, The Lux Collective promises an environmentally conscious stay at its hotels. The partnership with Altruistiq, a group of CO2 experts, focuses on the ecological footprint and ensures that the sources of emissions are recorded according to the highest international science-based standard.
TLC continues to expand its global presence and currently operates 18 resorts and hotels in Mauritius, the Maldives, Reunion Island, China and Tanzania. A further 14 hotels in Asia and the Middle East are in the development phase.
TLC is a subsidiary of IBL, a leading listed company among the “Top 100” in Mauritius and a major economic player in the Indian Ocean. IBL is active in the key sectors of the Mauritian economy and has a global portfolio of around 300 subsidiaries and affiliates.
About LUX*
With LUX* time is the real luxury. LUX* helps people celebrate life by consistently delivering on the promise of a different kind of luxury: hospitality that is lighter. Lighter. In a world where a deeper sense of connection is hard to come by, even on vacation, it allows guests to break out of the ordinary. By orchestrating extraordinary experiences in different locations – whether on the beach, in the city or in nature – the everyday is transformed into something extraordinary through upscale service, contemporary spaces and thoughtful hideaways to truly unwind and relax – true to the motto “Life Extraordinary”.
About SALT
SALT is a humanistic approach to hospitality launched in November 2018, connecting modern explorers with meaningful travel experiences. Led by hospitality visionary and CEO of The Lux Collective, Paul Jones, SALT introduces a new way of hospitality for the culturally curious. SALT is dedicated to the wonder of local and sustainable, bringing guests to people – not just places. It reveals the heartbeat of destinations and their communities and gets guests to explore them – the SALT way.
Press contact:
KLEBER GROUP – Munich office
Silke Warnke-Rehm | Vanessa Rödel
Tel: +49 (0) 89 – 28 70 230 – 0,
silke.warnke-rehm@klebergroup.com
vanessa.roedel@klebergroup.com
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