Communication meets data
OUR EDGE
We foster investment in tourism development, connecting the right partners to build the appropriate tourism environment. Through targeted marketing and communication strategies we build the required trade and media cooperations. As experts since over 30 years, we consult on how to create awareness, convert into bookings and create loyalty of the traveler.
LUXURY TRAVEL
LUXURY Travel by KLEBER GROUP provides PR, marketing and sales services as well as innovative luxury concepts for clients with high-end, exclusive experiences to costumers seeking exceptional services, unique offerings and personalized attention.
NEW HORIZONS
We focus on product development and positioning services for emerging destinations, hotels, and tourism companies, enhancing commercial capacity and client awareness through market analysis, branding, and targeted campaigns.
RECOGNIZED LEADERS
For mature destinations and businesses, we address seasonality, diversify geographically, and boost tourist spending by creating premium experiences, expanding into new markets, and applying advanced marketing techniques and artificial intelligence to sustain growth and maximize economic impact.
OUR SERVICES
Our strategies are not based on intuition, but advanced data intelligence analysis. PR, communications & marketing are our DNA. We understand that personalization, digitalization, and data traceability are key in our industries, that’s why we integrate customer experience into our PR, comms and marketing strategies across all touch points. We offer a 360-degree approach by connecting paid, earned, shared and owned media for both B2B and B2C businesses.
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Strategy Consulting -
PR, COMMUNICATIONS & CRISIS MANAGEMENT -
Digital Marketing, Social Media & Influencer MARKETING
We believe in the power of a strong and clear strategy to achieve your objectives. We develop strategies that reflect the entire customer journey, based on data-driven analysis and research. We provide benchmarking and thorough competitor analysis to help you implement successful strategies and tactics. Effective, lean, dynamic and profitable project management is at the core of our approach to project execution, delivery, measurement and quality control.
We increase your visibility across all platforms and channels and ensure a solid brand reputation, acting as your representatives in the DACH market. Refining your story angles and narratives, managing your media relations, providing you with coverage and ensuring effective crisis communication are part of our daily business.
We are experts in creating content for social networks and digital platforms, community management, as well as collaborating with influencers and content creators. We will increase your audience by optimally leveraging your owned media using state-of-the-art tools to analyze profiles, boost your SEO, as well as your brand presence. We identify SEO opportunities, the best brand ambassadors for you, designing unique, relevant and effective actions.
We believe that market intelligence is the first step for a successful trade marketing strategy.
By implementing efficient measures, we will comply with your needs to increase arrivals and expenditure, attract new segments, defy seasonality, and diversify products.
Based on the customer journey built establish the most effective trade cooperations with tour operators, OTAs and travel partners in the markets.
Building a consistent customer journey is crucial for the success of modern-day marketing strategies, unlocking growth opportunities by personalizing interactions with the customer at all touchpoints. CX and CRM are key elements of advanced communication and marketing campaigns, integrating personalization, data and a bilateral exchange of information.
Media planning and buying as well as promotions in the lifestyle, travel and luxury industry is a strategic aspect we specialize in. We design integrated advertising and advertorial experiences focused on awareness, acquisition, and loyalty.
We collect and unify data on Customer Data Platforms (CDP) to develop profiles and priority segments to target. Apart from the traditional paid media channels we also work with the latest advertising channels such as the gaming industry and digital OHH.
The successful promotion and placement of destinations and companies increasingly requires the development of unconventional formats that appeal to a diverse audience. We advocate for synergies between brands and partners to achieve high impact campaigns and produce unforgettable audiovisual content. We optimize your budget and resources to showcase the most exciting version of your products and services.
MICE is one of the most relevant segments with significant destination impact and high-spending potential within the tourism industry.
At KLEBER GROUP, we define strategies to leverage the potential of MICE tourism. We help you define your offerings, promoting them through the appropriate channels to attract this lucrative target group.
Hotel sales services focus on driving revenue and maximizing occupancy through strategic activities like lead generation, relationship building with tour operators and corporate clients, and contract negotiation. These services include managing the hotel’s online presence, setting optimal room rates through revenue management, and creating attractive packages and promotions.
Sales teams also organize site visits for prospective clients and train staff in effective sales techniques to ensure a high-quality guest experience. By offering these comprehensive sales services, hotels can effectively compete in the market, boost occupancy rates, and achieve sustainable revenue growth.
Responsible acting is key for any successful strategy or action nowadays. It is not a question of whether you are sustainable or not but rather in which way, and how you can build trust and authority around it. We establish innovative ESG plans to always be a step ahead, understand the correct communication around sustainability and responsible actions and how to efficiently create impact.
