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Frankfurt am Main/Setouchi, July 23, 2025 – KLEBER GROUP is now in cooperation with the Japanese agency IGLOOO the official tourism representative of the Japanese Setouchi DMO (Destination Management Organization) in Germany. The core of the mandate focuses on strategic activities in public relations and communications, with the goal of sustainably strengthening the visibility and awareness of the destination within the German market.
The Setouchi region, named after the Seto Inland Sea, comprises seven prefectures in western Japan: Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, and Ehime. It is considered one of the country’s most culturally and scenically diverse travel destinations. Island worlds with contemporary art, impressive architecture, refined cuisine, and varied, nature-based experiences shape the image of this extraordinary region.
Setouchi region offers not only scenic serenity but also a remarkable variety of traditional craftsmanship, regional cuisine, and living cultural heritage – from craft villages to sake breweries. Numerous opportunities for outdoor activities such as cycling, hiking, kayaking, and island hopping also make the region attractive for active travelers. With cities such as Hiroshima, known for its historical significance and vibrant present, and Kobe, a stylish port with international flair, the Setouchi region combines cultural depth with urban energy. Setouchi region stands for a slower-paced, aesthetic side of Japan beyond the typical urban paths – a hidden gem for discerning travelers.
With many years of experience in international destination marketing and in-depth expertise in Japan, KLEBER GROUP will work with local partners on behalf of Setouchi DMO to strengthen the region’s brand identity in the German context, engage relevant media and multipliers, and create targeted communication opportunities.
Julia Kleber, CEO of KLEBER GROUP, emphasizes:
“We have had the privilege of working with Japanese brands and institutions in the past – experiences that continue to shape our understanding of communication within Japan’s cultural context. The Setouchi region embodies the subtle balance of nature, culture, and aesthetics that so many travelers value about Japan. We are truly excited to support this exceptional destination through thoughtful and strategic communications in the German market.”
We support on-site editorial research in the Setouchi region and welcome inquiries from journalists who are already planning a trip to Japan.
About Setouchi DMO
Setouchi DMO (Destination Management Organization) is a public–private initiative dedicated to sustainable tourism development in the Setouchi region in western Japan. It brings together seven prefectures – Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, and Ehime – surrounding the Seto Inland Sea. With over 700 islands, a maritime atmosphere, gentle mountain landscapes, and rich cultural heritage, Setouchi offers remarkable diversity. The region blends historic temples and shrines, contemporary architecture, traditional ryokans (Japanese inns), relaxing onsen (hot springs), vibrant arts and crafts, and refined local cuisine rooted in regional tradition.
Setouchi DMO’s mission is to position the region as an authentic and sustainable travel destination by building a strong Setouchi brand through strategic marketing, innovative product development, and close collaboration with local partners.
About KLEBER GROUP
KLEBER GROUP is a leading marketing and communications agency specializing in travel, luxury, and lifestyle. With decades of experience in international communications and tourism, the agency develops tailored, data-driven strategies that strengthen brands sustainably and deliver measurable results. Through a 360-degree approach, KLEBER GROUP creates consistent and distinctive brand experiences. Its service portfolio includes PR and communications, trade marketing and representation, social media and influencer marketing, CRM, digital and affiliate marketing, advertising and media planning, MICE and corporate travel, as well as cross-marketing and broadcast. A special focus is placed on sustainability and ESG, helping brands position themselves in a future-oriented and responsible way. More information: www.klebergroup.com
Press contact:
Aline Vitzthum
Senior PR Consultant
E-Mail: aline.vitzthum@klebergroup.com
T.: +49 173 653 29 86
Carolin Benda
Senior PR Consultant
E-Mail: carolin.benda@klebergroup.com
T.: +49 172 617 10 81
Image rights: © Setouchi DMO