Skip to content
Sustainable tourism in Africa is becoming increasingly important – and that was precisely the focus from July 22 to 24, 2025, at the 2nd UN Tourism–ICAO Ministerial Conference in Luanda, Angola. The event brought together leading figures from politics, tourism, and aviation to discuss strategies for sustainable mobility, improved connectivity, and inclusive economic development.
Among them: Hanna Kleber, founder of Voice4Africa, and Julia Kleber, CEO of the KLEBER GROUP. For years, they have been committed to strengthening African tourism markets, with a particular focus on sustainability and fair economic participation.
Angola as an Emerging Tourism Destination
With its new international airport and a dynamic tourism agenda, Angola aims to establish itself as a rising regional hub. The KLEBER GROUP, as the official representative of the Angolan Ministry of Tourism, is supporting this effort through:
- a new brand strategy for Angola
- a roadmap for improved visibility and air connectivity
- the findings of the Angola Tourism Market Study 2025
- and strategic know-how drawn from over 20 years of experience in Africa
- Tourism as a Driver of Transformation
Sustainable tourism in Africa means more than just economic growth: it creates jobs, protects cultural heritage, and fosters global partnerships. That is precisely what makes events like the Ministerial Conference in Luanda so valuable. They demonstrate how tourism development can go hand in hand with local participation.
A Look Ahead
Whether it’s about air transport, infrastructure, or responsible travel solutions – the conference in Luanda stands as a symbol of how closely tourism and development are interconnected. It’s not just about travel – it’s about connectivity, economic opportunities, and new perspectives for African destinations.
VOICE4AFRICA is an initiative by the KLEBER GROUP, a full-service PR agency with a special focus on tourism and many years of expertise in Africa. Together with African tour operators, the initiative promotes responsible tourism to Africa as a means of fostering intercultural understanding and driving sustainable development. Voice4Africa is a founding member of the business initiative ReThinking Africa and recipient of the 2023 Corps Touristique Award for Intercultural Understanding.
Click here to read the full article on the Voice4Africa website.