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KLEBER GROUP News
A Festive Finale: Our KLEBER GROUP Christmas Movie
As a special end-of-year highlight, KLEBER GROUP is proud to present something truly unique: our very own movie, Sleigh Ride to Our Offices. With this creative premiere, we look back on an inspiring and successful year marked by growth, innovation, strong partnerships, and shared achievements.
Watch the movie here: LinkedIn
New Client: CVK Park Bosphorus Hotel Istanbul
KLEBER GROUP is pleased to welcome the CVK Park Bosphorus Hotel Istanbul as a new client. We are now managing the hotel’s PR and trade activities, with a strategic focus on strengthening its presence in the German market. Our collaboration centers on strategic PR, trade marketing, and MICE communication, aiming to position the CVK Park Bosphorus Hotel as a leading address for luxury travelers as well as corporate and event clients.
Discover more about the CVK Park Bosphorus Hotel Istanbul: https://lnkd.in/ewnPyQyP
KLEBER GROUP Representing Angola Tourism at CMT Stuttgart 2026
As the official global representation agency of Angola Tourism, we are responsible for the international positioning of Angola Tourism as official host country at CMT Stuttgart 2026, the world’s largest public tourism and leisure trade fair, taking place from January 17–25, 2026. Under the motto “Angola – The Rhythm of Life”, the destination will showcase its rich culture, diverse landscapes, and vibrant tourism potential to an international audience. Visitors can look forward to colorful stage programs featuring music and dance, including the famous Kizomba, exclusive on-site travel bookings in cooperation with Budde Reisen, and an immersive exhibition stand that brings Angola’s stories to life.
Luxury Insights
Luxury Travellers Seek Depth Over Itineraries in 2026
Luxury travel in 2026 is increasingly defined by intention rather than excess, with travellers prioritising depth, personal meaning, and immersive experiences over packed itineraries. Longer stays in a single region, expert-led planning, and highly personalised journeys are replacing fast-paced, multi-stop trips. Heritage travel, culinary exploration, wellness rooted in local traditions, and remote nature escapes with high-end comfort are among the strongest drivers shaping demand. Across all segments, travellers are looking for authenticity, human expertise, and a deeper connection to place, reflecting a broader shift toward slower, more thoughtful luxury travel.
Source: Resident Magazine; Virtuoso Luxe Report (2025)
Branded Residences Emerge as a Resilient Luxury Asset Class
Branded residences are becoming one of the fastest-growing and most resilient segments in global luxury real estate, driven by high-net-worth buyers seeking more than prestige alone. According to Savills’ Branded Residences 2024–2025 Report, the global pipeline has more than doubled over the past decade, with nearly 1,600 developments projected by 2031. Demand is being fuelled by trust in established hospitality brands, consistent service standards, and lifestyle-led design rather than logo-driven status. Buyers increasingly favour residences that embody the DNA of a brand, offering seamless living, strong long-term value, and a clear sense of place. As the market expands, authenticity, alignment, and experiential depth are emerging as key differentiators, positioning branded residences as a blue-chip asset that combines emotional connection with enduring investment appeal.
Source: Savills Branded Residences Report; Luxury Travel Magazine
Industry Stakeholders
German Airports See Strong Traffic Growth in 2025
German airports reported robust traffic figures through October 2025, handling 22.4 million passengers in that month alone—5.6 % more than the previous year. For the period January to October, this translated into a 3.4 % increase in passenger numbers compared to 2024, reflecting sustained demand and a strong autumn season. Despite concerns over domestic air travel, internal flights remain stable, with passenger numbers only slightly below previous levels. Overall, the data highlight a resilient German air travel market heading into the end-of-year season.
Source: fvw
Germany’s Rail Giants Join Forces for London High-Speed Service
Deutsche Bahn and Eurostar are planning a new high-speed rail connection between Germany and London. The partnership aims to launch modern double-decker Celestia trains in the early 2030s, enhancing travel options between London and major German cities like Cologne and Frankfurt. The collaboration promises faster, more comfortable journeys and strengthens cross-border rail links, reflecting a broader push for sustainable European transport.
Source: fvw
Summer Season Delivers Record Revenues Despite Modest Volume Growth
Germany’s travel distribution sector closed the past summer season with record revenues, driven primarily by higher travel prices rather than a significant increase in traveller numbers. According to Travel Data + Analytics (TDA), sales across travel agencies, online platforms and tour operator websites rose by six percent year-on-year, while bookings increased by just one percent. Consumer spending on package and modular summer holidays reached around €16 billion, supported by strong last-minute demand in October.
Source: CounterVor9; fvw
Online Channels Outpace the Market in Volume and Value
While overall passenger numbers in the German travel market increased only marginally during the 2025 summer season, online distribution channels recorded significantly stronger momentum. According to Travel Data + Analytics (TDA), digital platforms achieved double-digit revenue growth, supported by a clear rise in customer numbers despite continued price increases. The figures highlight the growing resilience and relevance of online travel distribution: even as prices remain the main driver of market growth, demand via digital channels continues to expand faster than the overall market.
Source: TRVLCounter, fvw
DACH Market Insights
Family Holidays 2026: Ease and Comfort First
According to the Urlaubsguru Trendreport 2026, uncomplicated arrival and departure are the top priorities for families. Family-friendly accommodations and low-maintenance services also matter, while formal childcare is less important. Early bookings show Greece, Turkey, and Egypt remain popular, and mothers often take the lead in planning. Only a quarter of parents feel fully refreshed after their holidays.
Source: Urlaubsguru Trendreport 2026 (October 2025); tip
Long-Term Outlook: Stable Growth Driven by Long-Haul Markets
The latest KOF tourism forecast confirms a slight increase in overnight stays for 2025/26, supported by steady domestic demand and renewed momentum from long-haul markets such as the USA and Asia. This growth is expected to remain moderate but stable, signalling a resilient inbound sector. For destinations, the return of long-haul travellers strengthens diversification and reduces dependency on European markets.
Source: KOF Swiss Economic Institute
Winter 2025/26: Switzerland Expects a Modest Increase in Overnight Stays
BAK Economics forecasts a +0.9% rise in winter overnight stays, reaching around 18.7 million guest nights. Despite global economic uncertainties, demand from both Swiss residents and neighbouring countries remains solid. The outlook suggests a healthy but steady winter season with no signs of downturn.
Source: KMU-Portal Schweiz
Swiss Travel Professionals Enter 2026 with Cautious Optimism
According to a recent TRAVEL INSIDE survey of Swiss travel professionals, the industry is entering 2026 with a cautious but balanced outlook: about 50 % expect the market to stagnate, while 25 % anticipate growth and 25 % foresee a decline. Geopolitical risks and economic uncertainty (e.g., inflation) remain top concerns, prompting many companies to focus on digital investments, partnerships, and marketing to stay competitive. Additionally, travel trends for 2025 highlighted active holidays, luxury travel, and regional experiences as key areas of interest.
Source: aboutTravel
Zurich Airport Implements New CT Scanners to Improve Passenger Flow
Zurich Airport has begun operating new CT security scanners that allow travellers to keep liquids and electronics inside their bags, making the security process faster and more convenient. This upgrade improves the overall passenger experience at Switzerland’s main international hub. The change is expected to positively influence both outbound and inbound travel by reducing airport bottlenecks.
Source: TravelNews
Vienna Repositions Itself as a Family-Friendly City
Traditionally associated with classical music and imperial heritage, Vienna is increasingly surprising families with a highly child-friendly urban experience. Interactive museums, digitally enhanced cultural attractions and a wide range of outdoor and leisure offerings make the city accessible and engaging for younger visitors. From hands-on music and science experiences to amusement parks, green spaces and playful interpretations of history, Vienna successfully combines education, entertainment and authenticity. For destinations, this positioning highlights the potential of reinterpreting established cultural assets through interactivity and family-oriented storytelling, opening city tourism to new target groups without diluting its core identity.
Source: fvw
Consumer Sentiment in Germany Stabilizes – Positive Outlook for Travel
The latest GfK Konsumklima powered by NIM indicates a modest improvement in German consumer confidence towards the end of 2025, driven by rising purchase intentions and a slight decline in saving propensity. While income and economic expectations remain cautious, overall sentiment is near last year’s level, suggesting stability in discretionary spending. For the tourism sector, this implies continued demand for travel and holiday bookings over the winter season. Consumers’ willingness to spend on larger purchases and experiences supports a resilient environment for both short- and long-haul trips, as well as winter leisure and holiday travel.
Source: GfK Konsumklima powered by NIM (November 2025)
German Travellers Prioritize Long-Haul Trips in 2026
More than half of German travellers plan a long-haul trip in 2026, with the majority focusing on a single extended vacation rather than multiple short trips, according to a Skyscanner survey conducted by OnePoll. Flexible cancellation and rebooking options are essential for nearly all respondents. Sustainability considerations also influence travel choices for over half of German travellers, with many willing to accept longer journeys or stopovers for a greener trip.
Source: Skyscanner / OnePoll (2025); Airliners; Merkur
Spanish Market Insights
Spain’s Travel Agencies Close 2025 Strong, Stable 2026
Spain’s travel agency sector is rounding out 2025 with solid performance and cautious optimism for the year ahead. According to recent data from the Confederation of Spanish Travel Agencies (CEAV), the majority of agencies expect to close the year with higher or stable revenues compared to 2024, buoyed by growing early bookings and broader seasonal spread throughout the year. The sector also reports steady employment levels, even as price sensitivity remains a factor for some travelers. Looking to 2026, most agencies anticipate continued stability or moderate growth, suggesting resilience and confidence in the market despite broader economic uncertainties.
Source: HOSTELTUR
Spain’s Tourism Engine Fuels Outbound Confidence
Tourism continues to underpin Spain’s economic strength, reinforcing confidence across the outbound travel sector. In 2024, tourism accounted for 12.6% of national GDP (€200.7 billion) and 12.3% of total employment, according to Spain’s Tourism Satellite Account. While inbound travel remains the largest contributor to tourism consumption, the figures confirm a structurally strong and resilient travel ecosystem, benefiting agencies, tour operators and related services. With tourism acting as a powerful economic driver — generating an additional €1.14 in the wider economy for every euro of direct tourism output — the data signals a solid foundation for outbound travel growth and long-term market stability following the full recovery from the pandemic years.
Source: HOSTELTUR
Honeymooners Lean Into Tailored Journeys & Exotic Destinations
Spain’s honeymoon segment is evolving rapidly, with newlyweds increasingly seeking customized itineraries and exotic experiences over traditional beach escapes. According to industry insights, today’s honeymoon travellers tend to be experienced travellers themselves, planning trips with meticulous detail and a strong preference for authentic, memorable moments. They prioritise personalisation, quality and unique activities — from cultural excursions and boutique stays to adventure elements like trekking, safari or gastronomy-focused experiences. This shift has prompted tour operators and travel agencies to continually refresh product offerings, blending rest with engaging, tailored experiences that resonate with couples looking for truly distinctive journeys abroad.
Source: AgentTravel
UK Market Insights
Cayman Islands Poised for Strong Winter Season
The Cayman Islands have entered the 2025–2026 winter season with solid momentum, as both stayover and cruise tourism continue to show positive gains. November stood out with nearly 134,000 combined visitors, a 4.6% increase over 2024, reflecting the islands’ enduring global appeal and the impact of expanded flight routes and increased cruise calls. This early performance suggests a resilient winter season, with continued demand from key source markets and rising tourism revenue reinforcing the economic significance of the sector.
Source: Travel and Tour World
Travel Trends 2026: From Digital Detox to Time-Aligned Travel
The British Airways Holidays Travel Trends Report highlights a clear shift in traveller priorities for 2026: experiences over exposure. “Uninhibited holidays” reflect a growing desire to disconnect from social media and embrace body-positive, immersive wellness experiences, from saunas and spas to destinations rooted in strong wellness traditions. This move toward presence and self-acceptance signals increasing demand for restorative travel that prioritises mental and physical wellbeing over digital validation.
Source: Metro
Value and Authenticity Redefine Travel Choices
Despite ongoing economic pressure, travel remains a high spending priority, with travellers placing greater emphasis on value for money through deals, loyalty programmes and flexible offers. At the same time, there is a clear shift toward more authentic experiences, such as vintage shopping, retro-inspired activities and locally rooted souvenirs. This growing preference reflects a broader move away from generic, mass-market travel toward more meaningful, individual and culturally connected experiences.
Source: Metro
Africa Market Insights
Wellness-led African travel continues to rise
Wellness also known as transformational travel is becoming a core motivator rather than an added feature. The need to slow down, breathe and restore is more important now than ever before. Destinations across Africa are seeing increased demand for nature-based wellbeing experiences — from sleep-optimised safari lodges to ocean retreats, stargazing experiences, and digital-detox escapes. Travellers are prioritising restorative, slow, conscious travel grounded in nature and culture.
Source: Forbes Africa
Culinary and culture-focused travel boosts key African cities
Food and culture are shaping travel choices, with Cape Town, Marrakech, Kigali, and Nairobi emerging as leading culinary and creative hubs. Travellers are seeking chef-led experiences, indigenous ingredients, wine journeys, and immersive neighbourhood tours that highlight local heritage and craftsmanship.
Source: Condé Nast Traveler
Remote, lesser-known nature destinations gaining attention
Travellers are increasingly choosing under-the-radar regions that promise exclusivity and untouched wilderness. Destinations such as such as Gabon, Northern Namibia, Zimbabwe’s private conservancies, and Zambia’s emerging parks are seeing growing interest from affluent travellers wanting privacy, sustainability, and deeper connection to conservation-driven tourism.
Source: De Mode Magazine; Tourism News Africa
Polish Market Insights
Poles Increasingly Choose City Breaks for New Year Escapes
According to Travelplanet.pl data, outbound New Year’s travel among Polish customers has become increasingly popular, driven by a rising interest in short city break getaways. Reservations for city break packages abroad have grown significantly compared with last year, with major European cities among the most sought-after options. Travellers are choosing destinations where they can combine sightseeing, dining and cultural experiences with New Year celebrations, avoiding the winter weather at home. Short stays in Rzym (Rome), Madryt (Madrid) and Ateny (Athens) are frequently booked, reflecting strong demand for urban escapes. At the same time, demand for all-inclusive week-long stays remains robust, offering warm-weather alternatives to traditional winter trips.
Source: Travelplanet.pl via WaszaTurystyka.pl
Winter Break Travel Patterns Among Polish Tourists Diversify Beyond Snow
Travel booking data from Wakacje.pl show that Polish travellers are expanding their winter holiday preferences beyond traditional ski resorts. Egypt leads among destinations for the winter break, supported by attractive all-inclusive offers. Warm-weather options such as Malta, Spain and Cyprus also register increased bookings, while exotic long-haul travel grows, particularly to the United Arab Emirates and Thailand. Additionally, Cape Verde has recorded strong demand. Touroperators report rising interest in further-flung markets including the Dominican Republic, Mexico, Vietnam, Colombia and Gambia, reflecting a broadening of winter sun and cultural holiday choices. This trend underscores a shift toward diversified experiences among Polish customers in the colder months.
Source: WaszaTurystyka.pl
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