Trade Roadshow Sweden 2026: Connecting the Travel Trade in Vienna and Zurich

In cooperation with the Embassy of Sweden and six Swedish travel partners, KLEBER GROUP successfully organised the Sweden Trade Roadshow 2026 across Vienna and Zurich on the occasion of Sweden’s National Day. The events brought together more than 80 travel trade professionals, including tour operators, travel agents and media representatives, creating valuable opportunities for networking, knowledge exchange and business development.

Through inspiring destination presentations, authentic Swedish experiences and targeted speed-networking sessions, the roadshow showcased Sweden’s tourism offering while fostering meaningful connections between destination partners and the travel trade. The initiative highlights KLEBER GROUP’s expertise in designing and delivering impactful trade engagement formats that strengthen partnerships, increase market visibility and create long-term business opportunities for destinations.

Press clippings: 

• aboutTravel │ Hej – Sweden calling
• TravelNews │Schweden machte in Zürich Lust auf den Norden