Frankfurt am Main, 22 January 2024 – The Zambia Tourism Agency has appointed one of the world’s most sought-after
luxury travel PR and trade consultancies, The PC Agency, to expand its public relations and trade representation in the UK, USA and Europe. In Germany, representation will be handled exclusively by KLEBER GROUP, The PC Agency’s partner agency, which has been appointed to establish the Zambia brand in the German market.
As the first global representative of the Zambian Tourism Board, The PC Agency will be responsible for promoting authentic and sustainable travel to Zambia, highlighting the country’s wealth of culture, heritage, adventure, wilderness and MICE offerings. As global lead agency, The PC Agency, together with its partner agencies of the Travel Lifestyle Network in France (Group Expression) and Germany (KLEBER GROUP) and its partner in the USA, Geoffrey Weill Associates, will drive Zambia’s dynamic marketing and PR strategy for the UK, European and American markets. In addition, The PC Agency will focus on increasing visitor numbers to reach the target of two million international arrivals in 2024, as well as developing strong and successful campaigns to increase consumer and travel industry awareness in around the world. Zambia Tourism Agency Chief Executive Officer Matongo Matamwandi said, “We are delighted to appoint The PC Agency and its sister agencies as our global PR representatives as we strive to establish and redefine Zambia in key markets. We will work with The PC Agency to ensure that key markets are well informed about our heritage, culture and safari offering, which is unlike any other country in the world.”
Paul Charles, CEO of The PC Agency, said: “The PC Agency is honored to have been selected to build the Zambia brand and represent Zambia Tourism Agency globally in the media and in trade. Our brand approach will successfully showcase Zambia’s fantastic offerings to key markets worldwide. We look forward to representing the Zambia Tourism Agency to help raise the country’s profile and promote the brand as a travel destination and position it as a must-visit destination.”
Zambia, named by ABTA as one of the top 10 destinations to visit in 2024, is home to one of the seven wonders of the natural world, Victoria Falls, popularly known as Mosi-oa-tunya (the thundering smoke), as well as an abundance of wildlife beyond the Big Five, offering
unparalleled safari and adventure opportunities. The PC Agency will redefine Zambia as the one true place to experience Victoria Falls and re-establish the destination as the original home of the walking safari, ensuring that Zambia remains on the lips of vacationers everywhere.
About Zambia
Zambia, considered one of the safest destinations in the world, is a beautiful country in southern Africa and home to one of the seven natural wonders of the world, the Mosi-oa-Tunya Victoria Falls. Zambia offers travelers authentic and natural experiences with pristine wildlife, 20
national parks, 36 game reserves and 73 ethnic groups. Home to the largest mammal migration in the world, the largest hippo population in the world, the largest man-made lake in the world and the second largest wildebeest migration in Africa, Zambia offers unforgettable experiences exploring the real Africa.
For more information visit: www.zambia.travel
For more information on KLEBER GROUP please visit: www.klebergroup.com
